Semiotics

Language sophistication indicates the development of language that incorporates differentiation or diversity that is constrained by integration that facilitates organization or unity. This prelude provides the backdrop for discussing language sophistication. Of necessity, any language that was a part of the continuum of salvation history (Heilsgeschichte ) should: 1) possess the sophistication necessary to re-define OT terminology, 2) have the hegemony to launch the NT church, 3) enjoy the universality that allowed for translation into contemporary languages, and 4) retain the (...) portability that enables interpretation in post-modern languages. (shrink)

A promising recent approach for understanding complex phenomena is recognition of anticipatory behavior of living organisms and social organizations. The anticipatory, predictive action permits learning, novelty seeking, rich experiential existence. I argue that the established frameworks of anticipation, adaptation or learning imply overly passive roles of anticipatory agents, and that a fictionalist standpoint reflects the core of anticipatory behavior better than representational or future references. Cognizing beings enact not just their models of the world, but own make-believe existential agendas as (...) well. Anticipators embody plausible scripts of living, and effectively assume neo-Kantian or pragmatist perspectives of cognition and action. It is instructive to see that anticipatory behavior is not without mundane or loathsome deficiencies. Compelling anthropomorphisms of anticipatory activity suggest a formulation of an anticipatory kind of panpsychism. (shrink)

La presente compilación de artículos es resultado del trabajo en colaboración realizado en el seminario institucional intitulado “Sociosemiótica y Cultura: Principios de Semiótica y Modelos de Análisis”, que durante 2016 se desarrolló en las instalaciones del Instituto de Investigaciones Sociales de la Universidad Nacional Autónoma de México (IIS-UNAM). En dicho espacio de intercambio académico se dieron cita diferentes investigadores que —desde sus particulares enfoques— contribuyeron a adoptar una visión holística acerca de los temas y problemas semióticos implicados en la investigación (...) científica. En principio, el objetivo del seminario fue la divulgación; a saber: dar a conocer la vinculación tanto teórico-empírica como teórico-metodológica de las categorías semióticas en la construcción de explicaciones científicas sobre fenómenos sociales y procesos de conocimiento en la ciencia. Para ello, el programa de presentaciones abordó diferentes ámbitos de conocimiento, tanto de las ciencias naturales: física, biología, matemáticas, lógica, como de las ciencias sociales: sociología, antropología, comunicación, al igual que estudios concretos desde las humanidades: filosofía y arte. En este sentido, acercarse a los estudios de semiótica desde diferentes disciplinas científicas (en términos generales, no sólo en ciencias sociales), obligó a reconocer el valor epistemológico de la explicación semiótica. Dicho valor consiste en aceptar que el conocimiento científico se constituye a partir de procesos de significación, donde intervienen relaciones sígnicas en el nivel lingüístico (términos, conceptos, categorías); en el nivel icónico-visual (esquemas, imágenes, diagramas), icónico-lógico (fórmulas, operaciones), entre otros; y que —en conjunto— dichas relaciones de significación dan como resultado “ensamblajes sígnicos”; es decir (a la manera de Javier Echeverría, 1985: 71 y ss.), sistemas de signos que construyen modelos explicativos, cuya validez y sentido están determinados por la coherencia/consistencia interna de dichos sistemas. (shrink)

Se expone la relación entre el signo en tanto gnoseológica y semánticamente subordinado a la imaginación y el uso del lenguaje como medio para expresar las verdades filosóficas por parte de Spinoza. Al respecto, se revisan tres posturas: (i) la de David Savan, quien sostiene la inadecuación del lenguaje para expresar verdades filosóficas debido a la vinculación spinoziana entre las palabras y la imaginación; (ii) la de G.H.R. Parkinson, quien afirma que el uso del lenguaje no es inconsistente con la (...) expresión de las proposiciones filosóficas por parte de Spinoza, sino que, la mayor parte de lo propuesto en la Ética pertenece al conocimiento de razón y las nociones comunes y; (iii) la de Mogens Laerke, quien defiende la posibilidad de atribuir coherencia al uso del lenguaje, por un lado, y a la filosofía spinoziana, por el otro, a partir del recurso matemático de la demostración geométrica. Finalmente, se argumenta una interpretación propia con base en el análisis semiótico del signo en Spinoza, a partir de la cual (i) es posible atribuirle al signo una función dentro del entendimiento, sin detrimento de su capacidad gnoseológica y semántica para alcanzar verdades filosóficas y, por consiguiente, (ii) validar el uso del lenguaje como medio para expresar su filosofía. (shrink)

Se expone la relación entre el signo en tanto gnoseológica y semánticamente subordinado a la imaginación y el uso del lenguaje como medio para expresar las verdades filosóficas por parte de Spinoza. Al respecto, se revisan tres posturas: (i) la de David Savan, quien sostiene la inadecuación del lenguaje para expresar verdades filosóficas debido a la vinculación spinoziana entre las palabras y la imaginación; (ii) la de G.H.R. Parkinson, quien afirma que el uso del lenguaje no es inconsistente con la (...) expresión de las proposiciones filosóficas por parte de Spinoza, sino que, la mayor parte de lo propuesto en la Ética pertenece al conocimiento de razón y las nociones comunes y; (iii) la de Mogens Laerke, quien defiende la posibilidad de atribuir coherencia al uso del lenguaje, por un lado, y a la filosofía spinoziana, por el otro, a partir del recurso matemático de la demostración geométrica. Finalmente, se argumenta una interpretación propia con base en el análisis semiótico del signo en Spinoza, a partir de la cual (i) es posible atribuirle al signo una función dentro del entendimiento, sin detrimento de su capacidad gnoseológica y semántica para alcanzar verdades filosóficas y, por consiguiente, (ii) validar el uso del lenguaje como medio para expresar su filosofía. (shrink)

Social Media is a new media of information flow gateway that can be accessed by the public, easily and freely. Social Media is an interactive information technology which not only can netizens access information, but they can also make news (information, comments, etc.) and share it on the internet. Easy access to information has caused ideological effects on society. This research aims to examine the ideological effects of the myths about COVID-19 on social media. The data collection was done through (...) observation and distributing questionnaires online on social media. The data sources were from WhatsApp and Coronavirus cases reported online Indonesia. Researchers used Barthes' mythological theory to answer the research objectives. The results of this research indicated that the spread of myths related to COVID-19 by netizens on social media had caused ideological effects on society, for example, the public refused the coronavirus victims to be buried in public burial because of the corpse considered to infect the residents. This research contributes to the media effects theory development, which can be a policy for the government in fighting against Coronavirus, and netizens who use parrhesia on social media which can contain untrue myths. (shrink)

All languages have unique morphemes as distinguishing features from other languages. Unique morpheme is a morpheme with typical features divergent from other morphemes or language morpheme in general. This study aims to explain the unique morphemes in Malay Language of Makassar dialect. The finding is useful for linguistic studies especially morphological studies of morphemes. This study used descriptive method data collection method used was listening method. The techniques were listening and engaged in conversation and notes-taking. The role of researcher in (...) listening and engaged in conversation technique was not only as listener but also took part in the conversation. In note-taking techniques the researcher recorded the conversations from the research objects. The results found that the The Malay language of Makassar dialect has unique morphemes, such as ka, ta, nu, ki. Na, ko-, etc. Unique morphemes in form of words are such as pale (only), sedeng (again), bela (that’s it), and so on. More unique morphemes of particles are mine-, ji-, pi-, pa-, mo-, etc. Using these unique morphemes before words would make different in sense of the words from using them after words. (shrink)

Working beyond the inclination to inaugurate alternative theoretical traditions alongside canonical sociology, this article demonstrates the value of recovering latent gender theory from within classic concepts—in this case, Weber’s “charisma.” Close readings of Weber reveal, (a) tools for theorizing extraordinary, non-masculinist agency, and, (b) clues that account for the conventional wisdom (popular and scholastic) that charisma is “not for women.” While contemporary movements may be tempted to eschew charismatic leadership per se because of legacies of dominance by men, there is (...) value in Weber’s formulation, which anticipated the performative turn in social theory that would destabilize biologistic gender ontologies. Value in this exchange also flows back to Weber: by confronting his intermittent tendency to describe charisma in terms that we now recognize as “customs of manly power,” we reveal heretofore unseen imperfections (i.e., traditionalist modes of legitimation) in his ideal-type. This engagement thus demonstrates an empowering mutuality between contemporary gender theory and “the classics.” The article ends by theorising the nexus of gender and charisma in the case of Trump, pointing to possibilities for vitiating Donald Trump’s charisma, as well as for anti-Trumpian charisma. (shrink)

ABSTRACT: “Evil is really only a privation.” This philosophical commonplace reflects an ancient solution to the problem of theodicy in one of its dimensions: is evil of such a nature that it must have God as its author? Stated in this particular way, it also reflects the commonplace identification of the real with natural being—the realm of what exists independently of human thought and perspectives—as opposed to all that is termed, by comparison, “merely subjective” and “unreal”. If we stick with (...) this way of construing the meaning of “reality”, then by the excellent arguments of the tradition we are also stuck with defending the sufficiency of privation as a response to what evil “really is”. -/- In this article, we argue against both ways of being stuck. We argue, first, that a one-sided focus upon the being of nature blocks an adequate understanding of the world we actually live in: the semiotically constituted lifeworld that is the proper locus of human realities, including moral evil. We argue, second, that the positivity of moral evil consists not only, nor even primarily, in the positivity of “action” as such, but in structures of objectivity engendered by creative reason that oppose the due end, and that involve a specific genus of pure object which we call a mystical daydream. Like any objects, these objects are communicable and formative in relation to the lifeworld, within which they in turn engender further interpretants for both those who do and those who suffer evil, thanks to the causality of signs. (shrink)

This work presents to dance and music scholarship the concept of competence, developed and deployed by Greimas, together with the semiotic concepts of counterpoint and harmony. I emphasize competence as a temporal process that requires sanction by an external entity and which corresponds to the level of surface narrative syntax within Greimas’s method of ‘generative trajectory’. To exemplify the application of the generative trajectory to dance, I present the case of the contrapunto de zapateo from Peru. In this step dance, (...) two or more dancers take turns and perform for an audience who claps and cheers for them and upon whom depends the appreciation of their competence. To better account for the complex relations between all actors of the contrapunto, I resort to the concept of semiotic counterpoint, which is first explained by means of input–output boxes, inspired by black box modeling in engineering. Counterpoint is also represented using equations, especially to address memory/retention and prediction/protention, with a subsequent discussion of its relevance and articulation to Greimas’s semiotics. Finally, I complement counterpoint with Leibniz’s definition of harmony and Spinoza’s principle of maximization of action, in order to account for different kinds of fluent interactions between dancers, arguing for its application not only to the contrapunto de zapateo, but also to dances such as Capoeira, breakdancing, and contact improvisation. (shrink)

The concept of modes of existence of semiotic entities underlies (post)Greimasian semiotics, yet it seems to have received little attention. Modes of existence can be used in different senses. For Greimas, from the perspective of narrative semiotics, when Michelangelo first receives a block of marble and decides to sculpt the David, his intention is in a virtual mode; as Michelangelo progresses he ends up bringing the David into existence, and his intention comes to the realized mode. In Fontanille’s tensive semiotics, (...) however, modes of existence can have to do with how one can narrow or broaden the scope of our apprehension of the David as our eyes look at it in order to produce a meaningful experience. In this work, the perspectives of narrative and tensive semiotics are contrasted both theoretically and practically applying both to a number of examples. In order to identify all possible modes of existence and all the possibilities of transitioning from one to the other in the examples presented, we resort to the method of finite-state automata from computer science. In the end, we propose a robust narrative account of modes of existence that relies on narrative semiotics for its definition, but into which intent and apprehension from tensive semiotics can be integrated. This work calls for the need of establishing a syntax of modes of existence, since both Greimas and Fontanille construe them as being necessary to account for the production of signification. (shrink)

Certain selected issues around the Gödelian anti-mechanist arguments which have received less attention are discussed.

Mass shootings constitute a recurrent and most violent phenomenon in the U.S. and elsewhere. This paper challenges the ready-made, solipsistically contained metanarratives on offer by mainstream media and formal institutions with regard to the psychological antecedents of the perpetrating social actors, while theorizing mass shootings as acts of violence that are systemically inscribed in the foundations of communities. These foundations abide by the logic of sacrifice which is propagated in instances of collective traumatism. It is argued that the cultural trauma (...) that emanates from events of mass shootings, inasmuch as the commemorative events that are performed on regular occasions, constitute re-enactments of the death drive that sustains communities. The cultural analytic deploys against a CDA reading of longitudinal studies on mass shootings, coupled with psychoanalytic discourse analysis, prior to submitting mass shootings to a deconstructive line of reasoning as systemically necessary transcendental violence. Ultimately, it is shown that the intertextual institutional chain that informs the mediatized representation of this social phenomenon merely attains to obliterate and, hence, to propagate cultural traumatism and the sacrificial logic that underpins it. The terms micrometanarrative, parafunction and expropriating ipseity are introduced and operationalized in this context. (shrink)

A priori theories of justification of logic based on meaning often lead to trouble, in particular to issues concerning circularity. First, I present Boghossian’s a prioriview. Boghossian maintains the rule-circular justifications from a conceptual role semantics. However, rule-circular justifications are problematic. Recently, Boghossian (Boghossian, 2015) has claimed that rules should be thought of as contents and contents as abstract objects. In this paper, I discuss Boghossian’s view. My argumentation consists of three main parts. First, I analyse several arguments to show (...) that in fact, Boghossian’s inferentialist solution is not fully satisfying. Second, I discuss the matter further, if one accepts that basic logical rules are constitutive of meaning, that is, they constitute the logical concepts and the content of a rule is an abstract object, then abstract objects — like, for example, rules — could be constitutive of meaning. The question is whether conceptual priority is in the judgment or in the object and what theory of content is pursued. Grasping content as a matter of knowing how a word or concept behaves in inferences is not completely explicative. Finally, I contend that rules come to exist as a result of certain kinds of mental action. These actions function as constitutive norms. Logical rules are not abstract objects but ideal. What one construes as norms or rules of content may involve idealization, but this is because we share a language. (shrink)

I propose in this text a rhythmic theory of signs drawn from the thought of Gilles Deleuze and Félix Guattari. I name this theory a semiorhythmology. I suggest that the theory of rhythm developed in A Thousand Plateaus (1980) can be understood, in part, as the culmination of the diverse set of inquiries into signs that both Deleuze and Guattari undertook, individually and together, beginning in the 1960s. I first outline Deleuze’s theory of signs as a theory of encounter as (...) developed in Proust and Signs (1964) and Difference and Repetition (1968), following which I sketch Guattari’s engagements with signs and semiotics throughout the 1960s and 1970s, particularly through his notion of “a-signifying semiotics” and the concept of the “diagram” he adapts from the semiotics of Charles Sanders Peirce. I close by showing how these heterogeneous theories of the sign are drawn together in A Thousand Plateaus through the Spinozist reading of the ethology of Jakob von Uexküll and the theorisation of rhythm in the form of the refrain. (shrink)

I will be talking today about the limits of cognitive science. I won’t be talking about contingent shortcomings that could perhaps be remedied with, say, more time, resources, or ingenuity. Rather, I will be concerned with limitations that are “baked into” the very enterprise. The main blind spot, I will argue, is consciousness—but not for the reasons typically given. Current work in philosophy of mind can sometimes seem arcane, so my goal today will be to answer the question: why bother? (...) I have spent a whole book and several articles trying to make sense of the qualitative dimension of consciousness, but there is no point in trying to sell a solution unless we have first established (independently of any academic literature) that there is a real problem to solve. So, if I can’t convey my position in under an hour, I can at least convey the issue that motivates it. (shrink)

In Natural propositions (2014), Stjernfelt contends that the interpretation of a proposition or dicisign requires the joint action of two kinds of signs. A proposition must contain a sign that conveys a general quality. This function can be served by a similarity-based icon or code-based symbol. In addition, a proposition must situate or apply this general quality, so that the predication can become liable of being true or false. This function is served by an index. Stjernfelt rightly considers the co-localization (...) of these two parts to be a primitive phenomenon. Although this primitive character would seem to bar any further analysis, I endeavor to clarify the degree of proximity sufficient to enable co-localization. Siding with Pietarinen (2014), who argues that the whole issue should not be construed in metric terms, I conclude that one cannot make sense of propositional co-localization without appealing to some form of first-person perspective. (shrink)

Leon Koj napisał w zakończeniu do Problemów semiotyki logicznej, że nie sposób sobie wyobrazić semiotyki w Polsce bez Jerzego Pelca. Można opinię tę rozumieć tak, że Jerzy Pelc wywarł na semiotykę polską wpływ, bez którego to, co w niej najlepsze, nie przybrałoby nigdy formy rozwiniętej, nie ujrzałoby światła dziennego oraz nie znalazłoby odbicia w dydaktyce uniwersyteckiej. Jest to opinia trafna, a rozprawy zawarte w niniejszym – poświęconym Jerzemu Pelcowi – tomie Studiów Semiotycznych są oznakami tego wpływu.

In recent decades, philosophers of science have devoted considerable efforts to understand what models represent. One popular position is that models represent fictional situations. Another position states that, though models often involve fictional elements, they represent real objects or scenarios. Though these two positions may seem to be incompatible, I believe it is possible to reconcile them. Using a threefold distinction between different signs proposed by Peirce, I develop an argument based on a proposal recently made by Kralemann and Lattman (...) (in Synthese 190:3397–3420, 2013) that shows that the two aforementioned positions can be reconciled by distinguishing different ways in which a model representation can be used. In particular, on the basis of Peirce’s distinction between icons, indices and symbols, I argue that models can sometimes function as icons, sometimes as indexes and sometimes as symbols, depending on the context in which they are considered and the use that they are developed for because they all have iconic, indexical and symbolic features. In addition, I show that conceiving models as signs enables us to develop an account of scientific representation that meets the main desiderata that Shech (in Synthese 192:3463–3485, 2015) presents. (shrink)

El presente artículo busca hacer una revisión del concepto de verdad como fundamento del conocimiento científico: desde el pragmatismo de William James y Jürgen Habermas hasta las nociones pragmáticas de Charles -/- Sanders Peirce, con la intención de mostrar los rasgos pertinentes -/- e insuficiencias de cada postura. De manera complementaria, se -/- buscará dar cuenta de los niveles: pragmático (semiótico-filosófico) -/- y pragmatista (psicológico), en los que funciona dicho concepto -/- dentro de la filosofía peirciana. Finalmente, tal esbozo teórico (...) nos permitirá establecer una -/- definición operativa de verdad como condición trascendental, y -/- que resulte menos problemática para representar el conocimiento -/- científico. (shrink)

This essay examines the cultural phenomena of noise in its perceived social constructions and demonstrates its emergence as a form of resistance against prevailing dominant hegemonic codes of culture. In particular, the paper explores the ability of noise to be enacted as a tool to escape the shackles of heteronormative constructions of sexuality and gender in the cultural landscape of the United States. Examined to support this argument are the contrasting works of two American artists: John Cage and Emilie Autumn. (...) Through Cage and his avant-garde articulations of sound, covert acts of resistance against the dominant heteronormative constructions of masculinity are explored, and through Autumn’s classical crossover work, a more overt and explicit form of resistance to subvert gender stereotypes and structures of normality and patriarchy are illuminated. Additionally, the paper explores possibilities for artists to engage with other movements, such as disability activism to create new possibilities for change. -/- . (shrink)

With the aim of teaching and practicing art for the good or moreover the better, Josef Albers proves to be an idealist. At the same time, he confirms with this conviction that art can also arouse the opposite. This conviction is already evident in the grammatical form of the term, which proves that art is functional or a technique for socio-cultural applications, whether good or bad. In the presentation of the political and philosophical background of this idea as well as (...) in the analysis of Josef Albers´s ´artistic research´ on the artistic means as cultural techniques, this assumption is to be proved by the essay. (shrink)

Social media platforms allow users to perform different speech acts: status updates could be assertives, a like is an expressive, a friendship request is a directive, and so on. But sharing (or "retweeting") seems to lack a fixed illocutive status: this explains why present controversies concerning the sharing of misinformation have been debated in legal procedure and discussed from the point of view of personal responsibility without reaching a general consensus. The premise of this paper is that the diffusion of (...) false or unwarranted information could be better analyzed if we consider sharing a precisely definable speech act. I will describe some dominant interpretations of the act of sharing that are not, however, sufficient to fully explain it. As an alternative, it will be shown that there is a specific illocutive structure of the act of sharing, which not only consists in asserting the "shareworthiness" or the relevance of a content, but is primarily comparable to an "attention-orienting" directive. (shrink)

El presente trabajo se circunscribe al problema de la representación y la referencialidad de la imagen, mismo que, desde la filosofía de la ciencia ha cobrado nuevos matices en el contexto de la relación entre ciencia y arte. Así pues, en esta revisión se buscará establecer tres líneas de desarrollo: en primera instancia, se planteará el problema de la representación del objeto como un campo de interés común en los ámbitos de conocimiento, tanto en la ciencia como en el arte. (...) Luego, en un segundo momento, se abordará el problema filosófico implicado en la referencialidad de la imagen, a partir de las propuestas de Max Black y Rudolph Arnheim. Finalmente, para dar respuesta a la pregunta ¿bajo qué condiciones la imagen como representación establece un objeto de referencia?, se argumentará la función epistemológica de la imagen desde el punto de vista pragmático de la semiótica trascendental. En este sentido, en este trabajo se busca establecer un punto crítico a las posturas filosóficas, tanto de Black como de Arnheim, considerando que la pregunta acerca del objeto de referencia y la imagen están en relación con las condiciones de verdad que fundamentan un sistema de lenguaje. Por ello, a partir de la semiótica pragmática y la semiótica trascendental se postularán criterios diferentes al problema de la referencialidad de la imagen, y en esta dirección, se plantearán las condiciones pragmáticas de verdad que permiten justificar el conocimiento en la imagen derivado de las prácticas epistemológicas tanto en la ciencia como en el arte. (shrink)

Many countries throughout the globe function in a system that allows the usage of more than one language. Such a multilingual social reality’s construction, especially in societies like the one in which I am living, is perceived in many different ways: attempting thus to provide for the process of differentiating identity’s oneness and sameness into various cultural subcategories, which already represent new realities. Due to newly created social realities, semiotics naturally discusses the differences and/or oppositions that can contribute to various (...) cultures’ mutual exclusivity or inclusivity, in terms of various heterogeneous “transformations,” which would thus overcome dualities, and be viewed as single acts of signs, or as a result of a process of singularization of their constituent components. I shall also attempt using a semiotic style that may enact a semiotics of action, grounded on the semiotics of passions, through a way of producing semantic taxonomies as pride versus humiliation, hegemony versus subordination, etc., obtainable due to disjunctive and/or conjunctive semiotic relations such as contextualization versus de-contextualization. (shrink)

This study sets out to examine the ways Nigerian cyber-fraudsters (Yahoo-Boys) are represented in hip-hop music. The empirical basis of this article is lyrics from 18 hip-hop artists, which were subjected to a directed approach to qualitative content analysis and coded based on the moral disengagement mechanisms proposed by Bandura (1999). While results revealed that the ethics of Yahoo-Boys, as expressed by musicians, embody a range of moral disengagement mechanisms, they also shed light on the motives for the Nigerian cybercriminals' (...) actions. Further analysis revealed additional findings: “glamorization/de-glamorization of cyber-fraud” and “sex-roles-and-cultures”. Having operated within the constraint of what is currently available (a small sample size), this article has drawn attention to the notion that Yahoo-Boys and some musicians may be “birds of a feather.” Secondly, it has exposed a “hunter-and-antelope-relationship” between Yahoo-Boys and their victims. Thirdly, it has also highlighted that some ethos of law-abiding citizens is central to Yahoo-Boys’ moral enterprise. Yahoo-Boys, therefore, represent reflections of society. Arguably, given that Yahoo-Boys and singers are connected, and the oratory messages of singers may attract more followers than questioners, this study illuminates the cultural dimensions of cyber-fraud that emanate from Nigeria. In particular, insights from this study suggest that cyber-fraud researchers might look beyond traditional data sources (e.g., cyber-fraud statistics) for the empirical traces of “culture in action” that render fraudulently practices acceptable career paths for some Nigerian youths. (shrink)

Семиотика образования (edusemiotics) – относительно новая отрасль философии образования, обладающая, по мнению автора, потенциалом для переосмысления и разрешения противоречий, накопившихся в системе современного российского образования. Источник противоречий – неверный выбор концептуальной метафоры образования, положенной авторами современной образовательной политики и реформ в основу проектирования желаемых результатов преобразований, а именно производственной метафоры, рассматривающей систему образования с позиций экономцентричной логики. Данные социологических исследований в русле образования и контент-анализа дискурса об образовании, используемых для метафорического моделирования, подтверждают при-мат данной метафоры над другими. Лингвистическими маркерами этой (...) метафоры являются следующие: образовательная услуга, потребитель образовательных услуг, эффективность образовательного процесса, оптимизация образовательного процесса, знания как товар и т. д. Аналогичная метафора господствует и в США. Следствия концептуальной метафоры, формирующей сознание граждан, – пассивная роль обучающихся, обесценивание труда преподавателя, неадекватные критерии оценки качества образования. Альтернативной метафорой образования является метафора «участия» или «практики», сравнивающая образование с путешествием, растениеводством или строительством, подразумевающая совместное творчество учеников и преподавателей, активную роль первых и высокий статус последних. К сожалению, в отечественном образователь-ном дискурсе этой метафорой оперирует лишь часть профессионального сообщества, а не регуляторы и не все остальные граждане. По мнению автора, семиотика образования обладает потенциалом для того, чтобы обратить внимание общественности на важность концептуальной метафоры образования, декларируемой на уровне государства, поскольку именно эта отрасль философии образования изучает процесс семиозиса и отношения между смыслами, которыми оперирует концептуальная метафора образования. (shrink)

Семиотика образования (edusemiotics) – относительно новая отрасль философии образования, обладающая, на взгляд автора, потенциалом для переосмысления и разрешения противоречий, накопившихся в системе современного российского образования. В статье выявлены острые противоречия на различных уровнях системы образования (уровне содержания образования, уровне организации образовательного процесса, институциональном и глобальном уровнях), вызванные дисбалансом процессов интеграции и дифференциации в образовании. С позиций семиотики образования предпринята попытка их философского осмысления. Предлагаются и обсуждаются варианты разрешения данных противоречий.

The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the (...) so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption. (shrink)

Os signos e as classes dos signos estão entre os tópicos mais importantes do sistema filosófico de Charles S. Peirce. As 10, 28, e 66 classes de signos são classificações desenvolvidas especialmente a partir de 1903 e representam um grande refinamento da divisão fundamental de signos – ícone, índice, símbolo. Nossa abordagem aqui define uma estratégia de visualização das classificações dos signos, com especial atenção para as 10 e 66 classes de signos. O livro está dividido em duas partes: (i) (...) bases teóricas, (ii) diagramas para as classes de signos. Na Parte I (bases teóricas), são apresentadas introdutoriamente as noções fundamentais das categorias fenomenológicas, classes de signos, as tricotomias e diagramas, assim como implicações gerais de nossa abordagem, metodologia e aplicações. Na Parte II (diagramas para as classes de signos), são apresentados e discutidos os modelos das classes, propostos por Peirce e seus comentadores, incluindo uma introdução detalhadamente documental de nossos modelos, 10cubes e 3N3, diagramas dinâmicos para as classes de signos. (shrink)

Throughout Peirce’s writing, we witness his developing vision of a machine that scientists will eventually be able to create. Nadin (2010) raised the question:Why do computer scientists continue to ignore Peirce’s sign theory? A review of the literature on Peirce’s theory and the semiotics machine reveals that many authors discussed the machine;however, they donot differentiate between a physical computer machine and its software. This paper discusses the problematic issues involved in converting Peirce’s theory into a programming language, machine and software (...) application. We demonstrate this challenge by introducing Peirce’s sign theory as a software application that runs under an open-source R environment. (shrink)

According to Greimas, the semiotic square is far more than a heuristic for semantic and literary analysis. It represents the generative “deep structure” of human culture and cognition which “define the fundamental mode of existence of an individual or of a society, and subsequently the conditions of existence of semiotic objects” (Greimas & Rastier 1968: 48). The potential truth of this hypothesis, much less the conditions and implications of taking it seriously (as a truth claim), have received little attention in (...) the literature. In response, this paper traces the history and development of the logical square of opposition from Aristotle to Greimas and beyond, to propose that the relations modelled in these diagrams are embodied relations rooted in gestalt memories of kinesthesia and proprioception from which we derive basic structural awareness of opposition and contrast such as verticality, bilaterality, transversality, markedness and analogy. To make this argument, the paper draws on findings in the phenomenology of movement (Sheets-Johnstone 2011a, 2011b, 2012, Pelkey 2014), recent developments in the analysis of logical opposition (Beziau & Payette 2008), recent scholarship in (post)Greimasian semiotics (Corso 2014, Broden 2000) and prescient insights from Greimas himself (esp. 1968, 1984). The argument of the paper is further supported through a visual and textual content analysis of a popular music video, both to highlight relationships between the semiotic square and mundane cultural ideologies and to show how these relationships might be traced to the marked symmetries of bodily movement. In addition to illustrating the enduring relevance of Greimasean thought, the paper further illustrates the neglected relevance that embodied chiasmus holds for developments in anthropology, linguistics and the other cognitive sciences. (shrink)

Sex toys promote a new consumptive ethos whose significance may be adequately outlined by attending to the institutional implications of this product category’s consumption. By drawing on Foucault’s theory of sexuality and the technologies of the self that materialize with the aid of discursive formations about sexuality, as well as on relevant sociological and ethnographic insights, I undertake a qualitative content analysis on a corpus of 100 sex toys’ product reviews from popular magazines and web sites in order to identify (...) how the discourse about sex toys is articulated in terms of three dominant categories of sexual scripts (Simon and Gagnon 2007, Sexual scripts. In Richard Parker & Peter Aggleton (eds.), Culture, society, and sexuality: A reader, 29–38. London: Routledge), namely, cultural scenarios, interpersonal and intrapsychic scripts. By opening up the discussion to a broader cultural terrain, I outline how the consumption experience of sex toys, as articulated in the reviews’ discursive formations, facilitates the emergence of new consumer trends, particularly with reference to orgasm-on-the-go and no-touch-orgasm, while redefining existing ones. (shrink)

The various ways whereby spatial conditions afford to monumentalize culture and to appropriate geographically demarcated places in terms of individual and collective meaning structures has been amply documented in urban cultural studies. However, considerably less attention has been paid to how cultural identity is produced against the background of musical temporality. By way of a phenomenological inquiry into the staged spectacle of James Corden’s (the host of CBS Network’s Late Late Show) Carpool Karaoke, this paper addresses the issues of directly (...) lived experience and authenticity as facets of cultural identity. By critically discussing the assumptions of self-presence and auto-affectivity while singing and listening to one’s sung voice against the background of pre-recorded songs, the notion of directly lived musical experience is put to the test. Furthermore, by examining the dramaturgical scaffolding of Carpool Karaoke, the analysis points to wider implications for post-modern cultural studies in terms of an identified ironic reversal of modernist universal criteria of legitimacy in favor of a celebration of postmodern being-with inauthentically. The analysis of the selected Carpool Karaoke corpus utilizes a resourceful blend of phenomenological method, semiotics and interpretive videography while challenging embedded orthodoxies in the extant literature. (shrink)

This study identifies global factors conditioning the global problematics of the direction of social development. Global threats were evaluated and defined as dangerous processes, phenomena, and situations that cause harm to health, safety, well-being, and the lives of all humanity, and require removal. The essence of global risks was defined. These risks were defined as events or conditions that may cause a significant negative effect for several countries or spheres within a strategic period if they occur. Global problems were conceptualized. (...) These problems were defined as phenomena, matters, and situations that are not completely understandable, interesting, actual, require solving and regulation, and in addition do not have unified solutions. Current global challenges were analyzed, defined as strategic guidelines that cause transformational changes and are receiving attention from humanity. Global trends were defined as courses of social development. The composition and role of global actors were described, and defined as international organizations, leading states, regional organizations, powerful corporations, institutional investors, large cities, and well-known personalities. The directions of positive courses of social development were developed by means of using the authors’ mechanism of solving the global problematics. (shrink)

The recently rising field of Critical Data Studies is still facing fundamental questions. Among these is the enigma of digital subjectivation. Who are the subjects of Big Data? A field where this question is particularly pressing is finance. Since the 1990s traders have been steadily integrated into computerized data assemblages, which calls for an ontology that eliminates the distinction between human sovereign subjects and non-human instrumental objects. The latter subjectivize traders in pre-conscious ways, because human consciousness runs too slow to (...) follow the volatility of the market. In response to this conundrum Social Studies of Finance has drawn on Actor-Network Theory to interpret financial markets as technically constructed networks of human and non-human actors. I argue that in order to develop an explicitly critical data study it might be advantageous to refer to Maurizio Lazzarato’s theory of machinic subjugation instead. Although both accounts describe financial digital subjectivation similarly, Lazzarato has the advantage of coupling his description to a clear critique of and resistance to finance. (shrink)

Celem artykułu jest wyróżnienie dwóch, funkcjonujących w języku potocznym sensów wyrażenia „widzieć” – obiektywnego i subiektywnego bez jednoczesnego przypisywania obserwatorom przekonań. Celem jest zatem ekstensjonalna eksplikacja. Pozwala to na opisywanie percepcji wzrokowej bez przesądzania o wyższych zdolnościach kognitywnych podmiotu percepcji. Wprowadzenie przekonań obserwatora pozwala następnie na wyrażenie większej ilości rozróżnień występujących w literaturze poświęconej filozoficznym zagadnieniom percepcji zmysłowej.

Reflexive observations and observations of reflexivity: such agendas are by now standard practice in anthropology. Dynamic feedback loops between self and other, cause and effect, represented and representamen may no longer seem surprising; but, in spite of our enhanced awareness, little deliberate attention is devoted to modeling or grounding such phenomena. Attending to both linguistic and extra-linguistic modalities of chiasmus (the X figure), a group of anthropologists has recently embraced this challenge. Applied to contemporary problems in linguistic anthropology, chiasmus functions (...) to highlight and enhance relationships of interdependence or symbiosis between contraries, including anthropology’s four fields, the nature of human being and facets of being human. (shrink)

In this article we approach a case of intersemiotic translation as a paradigmatic example of Boden’s ‘transformational creativity’ category. To develop our argument, we consider Boden’s fundamental notion of ‘conceptual space’ as a regular pattern of semiotic action, or ‘habit’ (sensu Peirce). We exemplify with Gertrude Stein’s intersemiotic translation of Cézanne and Picasso’s proto-cubist and cubist paintings. The results of Stein’s IT transform the conceptual space of modern literature, constraining it towards new patterns of semiosis. Our association of Boden’s framework (...) to describe a cognitive creative phenomenon with a philosophically robust theory of meaning results in a cognitive semiotic account of IT. (shrink)

La problematica dell'intercampo, descritta nelle sue principali sfaccettature oltre le teorie "del" e "di" campo, seguendone gli archetipi, la simbolica e la semantica.

This paper analyzes transduction as an action of transposing information from one mode to another within the communication process and its implications in terms of meaning and coherence of a multimodal message. First, I discuss the multimodal method and its conjunction with some key concepts such as: sign, meaning, mode, transduction. Secondly, I approach transduction as an essential method of translating messages across the media variety, describing my interdisciplinary approach – that brings together semiotics and communications – and proposing a (...) framework of explanation for transduction in the field of advertising. Drawing from a previous model (Culache 2015), I illustrate the way transduction takes place and identify its meaning-making issues while introducing the concept of ‘dominant mode.’. (shrink)

जागतिकीकरणामुळे आपण सारे भारतीय जगाशी पुन्हा नव्या संदर्भात जोडले गेलो आहोत. हा संबंध निखळ आर्थिक स्वरूपाचा असला तरी त्यास सांस्कृतिकदृष्ट्या सुद्धा महत्त्व आहे. भाषा हे संस्कृतीचे महत्वाचे अंग आहे. त्यामुळे जगाशी होणारा संवाद महत्वाचा ठरतो. या भूमिकेतून ‘भारताची ज्ञानभाषा कोणती?’ हा प्रश्न नव्याने उपस्थित करणे उचित ठरते. कारण हा प्रश्न अद्यापिही अनिर्णीत आहे. त्याचे नव्याने आकलन कसे होऊ शकेल, याचा वेध घेण्याचा एक प्रयत्न येथे केला आहे.

Este artículo tiene el objetivo de explorar algunas funciones semióticas que constituyen el espacio urbano. Se revisarán algunas categorías y operaciones semióticas relevantes en la comprensión del espacio para que, desde ahí, se pueda explorar el sentido de la noción Centro Histórico como un concepto fundamental en la construcción del imaginario social en las ciudades de occidente.

This review covers experimental approaches to sound-symbolism—from infants to adults, and from Sapir’s foundational studies to twenty-first century product naming. It synthesizes recent behavioral, developmental, and neuroimaging work into a systematic overview of the cross-modal correspondences that underpin iconic links between form and meaning. It also identifies open questions and opportunities, showing how the future course of experimental iconicity research can benefit from an integrated interdisciplinary perspective. Combining insights from psychology and neuroscience with evidence from natural languages provides us with (...) opportunities for the experimental investigation of the role of sound-symbolism in language learning, language processing, and communication. The review finishes by describing how hypothesis-testing and model-building will help contribute to a cumulative science of sound-symbolism in human language. (shrink)

Among the cognitive processes involved in the construction of any kind of meaning, attention is fundamental in determining why, how and what we mean. Attention plays a primary role in the process of learning the meanings of words and more generally of acquiring knowledge; signification, discourse and persuasion; perceiving, representing and (re)framing reality; shaping the attitudes of the audience; conveying values and ideologies. Conversely, the meanings of words and more generally, of signs, convey the condensed instructions for the attentional operations (...) one has to perform in order to consciously experience what is expressed through and by them. Language, by addressing and guiding attention in specific ways, helps to select, amplify and support certain semantic components and concepts, and construct and communicate knowledge and values. This book is the first to present a comprehensive overview of the extant research on the relationships between attention and meaning. The contributions collected here offer an overview of the most prominent theories and models developed so far that aim to explain how attention determines meaning construction. This book will be of interest to students, researchers and teachers in the realm of linguistics, semantics, discourse studies, semiotics, psycholinguistics, computational linguistics, linguistic development, cognitive architectures of language, neuropsychology of linguistic function and social psychology. (shrink)

Vít Gvoždiak published a reconciliatory analysis of Searle’s social ontology with semiotics in Gvoždiak (2012). Without prior knowledge of his paper, an analysis of the same subject appeared in Msimang (2014). Even though Searle’s social ontology is a common point of reference in the formulation of semiotics in these papers, it also serves as a point of departure in their understanding of semiotics and its development. The semiotic theory expressed in Gvoždiak (2012) is an inherently linguistic (speech act centred) theory, (...) whereas the semiotic theory presented in Msimang (2014) tends more towards a general theory of communicative systems in which social ontology, which follows from speech act theory, is an interesting part. It is my purpose in this note to contrast the two positions of semiotic theory as they appear in the aforementioned papers in reference to their appropriation of Searle’s social ontology. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2015 Heft: 207 Seiten: 657-673.

Intersemiotic translation (IT) was defined by Roman Jakobson (The Translation Studies Reader, Routledge, London, p. 114, 2000) as “transmutation of signs”—“an interpretation of verbal signs by means of signs of nonverbal sign systems.” Despite its theoretical relevance, and in spite of the frequency in which it is practiced, the phenomenon remains virtually unexplored in terms of conceptual modeling, especially from a semiotic perspective. Our approach is based on two premises: (i) IT is fundamentally a semiotic operation process (semiosis) and (ii) (...) IT is a deeply iconic-dependent process. We exemplify our approach by means of literature to dance IT and we explore some implications for the development of a general model of IT. (shrink)

Languages vary in their semantic partitioning of the world. This has led to speculation that language might shape basic cognitive processes. Spatial cognition has been an area of research in which linguistic relativity – the effect of language on thought – has both been proposed and rejected. Prior studies have been inconclusive, lacking experimental rigor or appropriate research design. Lacking detailed ethnographic knowledge as well as failing to pay attention to intralanguage variations, these studies often fall short of defining an (...) appropriate concept of language, culture, and cognition. Our study constitutes the first research exploring (1) individuals speaking different languages yet living (for generations) in the same immediate environment and (2) systematic intralanguage variation. Results show that language does not shape spatial cognition and plays at best the secondary role of foregrounding alternative possibilities for encoding spatial arrangements. (shrink)