Entailment is an interesting sigmatoid: It should mean one thing, but it means another, just for starters. When used in Mathematics, it is usually with the sense of saying that something is definitely true. That would be the use in Classical Logic then. When used in Logic, it became something else. Now it was about how the logical system, which can be any nonclassical one, could be making a proposition become true or false. The major issue we found in 2000, (...) when learning from the own nonclassicists what they do, was that they talk about Nonclassical Logic, therefore a way of thinking that is not Cartesian, yet they stick to the notion of entailment we use in Mathematics, and therefore to the Classical Logic ways. We here discuss exactly this. (shrink)

We present a new model for the human psyche in this paper. We support the thinkers from Philosophy of Science that believe that we should keep the theory that best explains our phenomena, and, therefore, we believe that we should keep the theory we here present for the human psyche. We present evidences as to why our theory explains the human psyche better than the Freudian and the Jungian theories. We include all concepts created by Jung and Freud in our (...) theory apart from the collective unconscious. We introduce the elements extended id and extended ego in terms of human personality and the elements judgmental, non-judgmental, shared, and non-shared in terms of human mind. Our methodology consists in performing a logical analysis of the theories of Freud and Jung and then put them against the known reality to come up with solutions that address the gaps that both exhibit. (shrink)

In this paper, we discuss three translation techniques: literal, cultural, and artistic. Literal translation is a well-known technique, which means that it is quite easy to find sources on the topic. Cultural and artistic translation may be new terms. Whilst cultural translation focuses on matching contexts, artistic translation focuses on matching reactions. Because literal translation matches only words, it is not hard to find situations in which we should not use this technique. Because artistic translation focuses on reactions, judging the (...) quality of an artistic translation work is one of the most difficult things one can do. We end up having a score of complexity and humanity for each one of the mentioned techniques: Literal translation would be the closest thing we have to the machines world and artistic translation would be the closest thing we have to the purely human world. By creating these classifications and studying the subtleties of each one of them, we are adding degrees of quality to our courses and to translation as a professional field. The main contribution of this paper is then the formalization of such a piece of knowledge. We, however, also lay the foundations for studies of this type. (shrink)

Our investigative question is what part of the human psyche is active when we are sleeping. We use the single-counter-example method, extracted from Classical Logic, to prove that it could not be the case that one of our existing models for the human psyche could explain the human sleep. The models of the human psyche that we consider are the Freudian, the Jungian, and our own. By proving that no known part could be active whilst we sleep, and we prove (...) all by presenting known facts, we reach the conclusion that we need a new model of psyche to account for the entire complexity of our beings. We associate sleep with dreams. Upon discussing the human dreams in more details, we end up applying the principles of the inference to the best explanation to explain the human dreams by means of references to the spiritual world. That makes us think about how the spiritists would describe our psyche, and we then present a new model. The new model is obviously a fruit of speculation. This time, the model involves all Freudian elements, our extensional elements, body, and soul. We use the synthetic method to construct our new model. Since our sleep time is so important, to the point of obliging us to build a new model for the human psyche, we worry about protecting it. We then use studies on the impact of noise on humans to talk about how bad the consequences of having a person speaking to us during sleep are. This trivially extends to people that are in hypnotic state. We try to make a case against hypnosis and interference with the sleep of human beings by referring to health, spiritual, and world consequences. Our main result is then a new model for the human psyche, and this time a model that has to do with what is beyond what has already been formally acknowledged by us. A secondary result is that we should not allow people to hypnotize others or to speak to them as they sleep. Our conclusions are that there is definitely something beyond our rationality that happens during our sleep time and this something has not been identified by Freud, Jung or us this far. Besides, that we should not allow people to hypnotize others or speak to them as they sleep. (shrink)

In this paper, we try to provide a theory that explains human behavior, and thinking in their totality. We missed the corporeal part when writing the theory about our new model for the human psyche: It was missing explaining that some things are physical, such as memories, involuntary organic movements, disease, etc. If we had developed a philosophical model for the soma, we would also miss the essence of the individual, what we have decided to call psyche. In order to (...) explain how our hand could not stand the pressure and ended up releasing the link that then got lose and killed somebody, we need the philosophical explanation involving the soma. In order to explain why a person had a shared-ego moment, we need the philosophical explanation involving the psyche. In this way, it is missing creating a theory that unifies all in order to produce a set that can explain any situation that involves human behavior and thinking. We are then calling the entity that collects all in one, which is needed for our better understanding, Human Persona. Persona because that reminds us of individuality, unique characteristics that tell us that the individual we call John Smith, of id 143, is someone special. Human because we do talk about personality of animals, and we would like to make sure we create an impression of difference and superiority when referring to humans. The tools we here use are logical analysis, deductive reasoning, selection and collection of real-life evidence, etc. (shrink)

In this paper, we take the approach of the lexicon makers: We contemplate human language instead of trying to resist its forces. Basically, some sigmatoids seem to have been created to be free of boundaries: We fence them as we please when we apply them to our assertions, but they are quite vague in the lexicon. We here identify at least two types of such sigmatoids: The synthetisers and the specifiers. The former would originate from our capacity of isolating common (...) features of objects that, in principle, have no possible intersection. The latter would originate from our attempt of describing the 3D World by means of 2D entities. We conclude that the intrinsic vagueness of these sigmatoids is something not only acceptable, but either pleasant or necessary. (shrink)

The Unexpected Hanging Problem is also known as the Surprise Examination Problem. We here solve it by isolating what is logical reasoning from the rest of the human psyche. In a not-so-orthodox analysis, following our tradition (The Liar, Dichotomy, The Sorites and Russell’s Paradox), we talk about the problem from a perspective that is more distant than all the known perspectives. From an observational point that is in much farther than all the observational points used until now, the reader can (...) finally see why the problem has been perpetuated as a problem and can also see that the problem was never an actual problem: Once more, we have an allurement. The allurement this time makes us start paying attention to all the complexity of the human psyche when studying problems that involve human feelings. The main finding could be told to be that we have to understand and study more the human psyche, in all its intricacies, also when dealing with problems that seem to belong with exclusivity to Mathematics or Logic. (shrink)

A recent attitudinal change towards animals has led many people to recognize their family structures as multispecies families, that is, a family composed of human members and animals of other species, united by affective ties, and solidarity, in a horizontal relationship, and even where there is mutual recognition. This social phenomenon requires that the legal concept of family, which today more than ever accepts the plurality of family structures, also includes multispecies families. The protection of multispecies families is necessary and (...) possible if one considers that in Latin America today, a post-positivist legal system prevails that is aimed at protecting fundamental rights and freedoms. This legal system allows for a broad interpretation of rights such as the right to free development of personality and the right to family integrity, rights that already serve as foundational for the recognition and protection of multispecies families in Latin America. (shrink)

This essay discusses the Vietnam War from the perspective of the strategist, and with focus on men-power,which is part of the concept of `order of the battle’. The interest is progressing toward determining best methodsfor the calculation of estimates of this type to decrease mistake in wars that involve various nations. Uponstudying the debate involving the estimates for the Vietnam War, period ranging from 1965 to 1968, theconclusion is that there were gross mistakes from the part of the military, and (...) methods of producing the order ofthe battle have to be much better examined. Systems of decision, and management deserve revision, so that whathas happened during the Vietnam War does not repeat: important is saving human lives, not the prestige ofindividual institutions or even the amount of negative criticism that is made publicly available about them.National forces must mean also Academia, and there is a chance that Academia can improve those systems bymuch if governmental authorities acknowledge its existence in all sectors of the national life. The best strategyis still including the dissident group or person, not facing them as an enemy, when it comes to those who areregarded by the general public as part of the national forces. (shrink)

In higher education, interdisciplinarity involves the design of subjects that offer the opportunity to experience ‘different ways of knowing’ from students’ core or preferred disciplines. Such an education is increasingly important in a global knowledge economy. Many universities have begun to introduce interdisciplinary studies or subjects to meet this perceived need. This chapter explores some of the issues inherent in moves towards interdisciplinary higher education. Definitional issues associated with the term ‘academic discipline’, as well as other terms, including ‘multidisciplinary’, ‘cross-disciplinary’, (...) ‘pluridisciplinarity’, ‘transdisciplinarity’ and ‘interdisciplinary’ are examined. A new nomenclature is introduced to assist in clarifying the subtle distinctions between the various positions. The chapter also outlines some of the pedagogical and epistemological considerations which are involved in any move from a conventional form of educational delivery to an interdisciplinary higher education, and recommends caution in any implementation of an interdisciplinary curriculum. (shrink)

Incarceration is a hurdle for The State, the perpetrator‘s family, society in general, the victim, and the perpetrator themselves. Laws, regulations, and rules are as relative, and fragile as their associated human group intended them to be, and it is frequently the case that they change so completely from one location to another that one can be regarded as a hero in one place, and most unacceptable perpetrator in another for practicing the same acts. It is time for a change: (...) community justice centers are a good start - especially if one considers their court intervention programs –because they align with the concept of restorative justice, and form a natural step toward incarceration zero, which has to be human kind‘s goal. (shrink)

We talk about how to best protect Australia against cyberterrorist attacks of the type in which the offenders use a computer to attack or in which the offenders attack computers. Our concern is phenomena like Stuxnet and Ransomware, but also any attack that has not yet happened, as for our official records, so say hacking of satellite and use of its allowances to burn people alive to death. We talk about the basics, which could be the advice of FireEye, and (...) we talk about the sophisticated, which could be what is not yet printed. We worry about actions that could be considered part of the intelligence system, so things that demand detailed study of the past and systemic plus organised collection of data in the present. We do not talk about how to deal with Acts of War: Only about how to protect our systems to best so that we do not get those happening via computer or from a computer. (shrink)

A discussion on this so debatable and debated concept, Higher Order Vagueness. After going through the issues that make Higher Order Vagueness an object of scientific attention, we conclude that vagueness is undesirable in logical systems but desirable in language, and the Semiotics Universe splits into three other universes inside of the universe of the Computer Science Systems. We create a new way of addressing problems with sigmatoids, and define vagueness in an almost mathematical fashion.

We here propose a solution to the problem we have raised. Basically, the mathematical notion of entailment seems to be connected to the inferential rules from Classical Logic, so that if we have P: x belongs to the reals, and Q: x+2=5 => x=3, P |= Q. Notwithstanding, we would also have that if P: x belongs to the interval (7,10), and Q: x+2=5 => x=3, P |= Q. The second instance of entailment does not seem to be justifiable if (...) our intuition is consulted: Even though we could say that absurdity implies anything in Classical Logic, entailment should be a concept that belongs to the metalogic, not to the logic of the system, so that we should not be inside of the Classical Logic World by the time we assess things in what regards entailment. As another point, our discussions in Entailment led us to choose the sense has as a consequence for entailment, so that it is not really acceptable that we have, as a consequence, using normal language, of x being inside of the real interval (7,10) that if x+2=5, then x=3. If x is in that interval, x+2 should not be 5, unless we are talking about moduli of vectors. However, when we transfer to Classical Logic, in having the antecedent false, and the consequent false as well, we have that the implication, which some call material, is true. We here discuss this sort of matter in detail, and hope to get to the bottom of the issue, and perhaps to a universal solution. (shrink)

Addressing classicists, philosophers, students, and general readers alike, this volume emphasizes the unity of Seneca's work and his originality as a translator of Stoic ideas in the literary forms of imperial Rome. It features a vitalizing diversity of contributors from different generations, disciplines, and research cultures. Several prominent Seneca scholars publishing in other languages are for the first time made accessible to anglophone readers. (See also the attached file with ToC and Introduction).

On January 27, 2022, the Constitutional Court of Ecuador (the Court) granted judgment in the case 253-20-JH, called “Rights of Nature and Animals as Subjects of Rights, Estrellita Monkey Case,” popularly known as the Estrellita case. 1 The case generated high expectations because the Court selected it for the development of binding jurisprudence. Since its release, the case has received broad public attention due to its ruling and media outlets having announced that Ecuador is the frst country where animals have (...) legal rights. Given the importance of the Estrellita case, an analysis from an animal rights perspective is necessary. First, I will summarize the Rights of Nature under the Ecuadorian Constitution and the history of the Estrellita case. Secondly, I will explain the ruling of the Estrellita case, how the Court recognized individual animals as legal subjects, what rights of wild animals were recognized, the interspecies principle, and the ecological interpretation principle. Thirdly, I will argue why Rights of Nature is not the correct framework for the achievement of rights for animals, mainly because the ecological interpretation principle has the effect of undermining the full realization of those rights. Finally, I will present positive outcomes for animals in Ecuador that derive from the Estrellita case, as the Rights of Nature framework has a symbolic and instrumental value that one can use for the beneft of animals. (shrink)

In a theoretical reflection, the aim of this paper is primarily to discuss alterity in journalism. We believe that journalism plays a fundamental role in the construction of knowledge on similarities and differences between human beings, stressing social diversity as one of its purposes. We associate the concept of otherness, understood as a singular mode of existence of the “other”, with the purpose of journalism and with actions of empathy, sympathy and compassion. Based on a phenomenological perspective, we discuss the (...) importance of the meeting between the "self" and the "other", as well as the ability of journalists to perceive and narrate on the aspects that shape the identities of human beings. Moreover, we discuss otherness in journalistic narratives, approaching the relation between the lifeworld and the world of text... (shrink)

This paper proposes a critical synthesis about different theories of time in physics and a new interpretation of its operational reality. We built it on two, deeply analyzed, fundamental ideas: the mathematical nature of Newtonian and relativistic time and the consequent need to build physical theories of time starting from the measurements obtained by real clocks. We observe that relativistic theories refer to axiomatic assumptions about clocks, probably not verified by experiments if we use clocks of different construction. We propose (...) the concept of evolutionary internal time and we conclude that a new interpretation of the nature of physical time should arise from a deep and accurate reflection about the rate of clocks. We believe that this approach to the question could open new theoretical perspectives about the evolution of physical systems. (shrink)

I examine three attitudes: belief, faith, and hope. I argue that all three attitudes play the same role in rationalizing action. First, I explain two models of rational action—the decision-theory model and the belief-desire model. Both models entail there are two components of rational action: an epistemic component and a conative component. Then, using this framework, I show how belief, faith, and hope that p can all make it rational to accept, or act as if, p. I conclude by showing (...) how my picture can explain how action-oriented commitments can be rational over time, both in the face of counterevidence and in the face of waning affections. (shrink)

This chapter proposes the concept of the mindsponge and its underlying themes that explain why and how executives, managers, and corporations could replace waning values in their mindsets with those absorbed during their exposure to multicultural and global settings. It first provides a brief literature review on global mindset and cultural values, which suggests that not only can a mindset be improved, but that it is learning mechanism can also be developed. Then the chapter offers a conceptual framework, called the (...) 'mindsponge', which builds upon earlier works linking mindset to themes of multi-filtering. The process is proposed to help identify emerging values in the transition economy of Vietnam and also to reconfirm existing core values. The concept of mindsponge provides executives, managers, and organizations with not only a practical framework for improving their global mind-set by identifying and strengthening core values, but also capturing emerging opportunities. (shrink)

Urban infrastructures serve as the backbone of modern economies, mediating global exchanges and responding to urban demands. Yet, our comprehension of these complex structures, particularly within diverse socio-political terrain, remains fragmented. In bridging this knowledge gap, this study delves into “boundary objects”—entities enabling diverse stakeholders to collaborate without a comprehensive consensus. Central to our investigation is the hypothesis that oceanic infrastructural developments are instrumental in molding the interface of urban, industrial, and energy sectors within marine contexts. Our lens is directed (...) at the Gulf of Mexico, which is distinguished by its industrial depth and expansive marine grid. We highlight the Gulf Intracoastal Waterway’s (GIWW) paramount role in regional movement and the ecological facets of practices such as dredging, which is vital for transport and coastal conservation. A striking revelation of our study is the transformation of offshore structures in the Gulf into vibrant marine habitats. Emphasizing the intertwined nature of marine infrastructures, we denote oceans as pivotal platforms for impending urban expansion, especially as land resources wane. Our research aspires to validate the role played by oceans as a nexus in the urban–industrial–energy fusion. (shrink)

On January 30, 2020, the World Health Organization declared a Public Health Emergency of International Concern (PHEIC) over what would quickly become known as SARS-CoV- 2 or COVID- 19. This emergency status was officially ended in the United States in May 2023 amidst much dissent and debate. Although emergency conditions resulting from COVID- 19 will likely wax and wane over the coming years, there is good reason to think that the incidence of severe global pandemics will increase over the (...) next century, as will declarations of emergency. The declaration of an emergency calls for urgent action, but it just as urgently demands careful reflection. Official “emergency” status licenses unparalleled executive intervention, completely reorganizing the lives of those who live under its decree. Such official recognition, however, is heavily dependent on the social context in and from which the emergency arises. Highlighting which circumstances rise to the level of an official emergency clarifies our reigning assumptions about what threshold of active harm—and in relation to which groups of people—demands immediate intervention. (shrink)

In this introduction, before summarizing the contents of the volume, the authors characterize materialism as it is understood within the philosophy of mind, and they identify three respects in which materialism is on the wane.

If there is to be any progress in the debate about what sort of positive moral status Kant can give the emotions, we need a taxonomy of the terms Kant uses for these concepts. It used to be thought that Kant had little room for emotions in his ethics. In the past three decades, Marcia Baron, Paul Guyer, Barbara Herman, Nancy Sherman, Allen Wood and others have argued otherwise. Contrary to what a cursory reading of the Groundwork may indicate, (...) Kant thinks the emotions play an important role in the moral life. I want to extend the work of Baron, Guyer, Herman, Sherman and Wood in three ways. First, I will set out in a diagram Kant's taxonomy of feelings and emotions. Agreement on such a taxonomy should make it easier to evaluate debates about Kant and the emotions. Second, I will focus on a certain subclass of emotions – reason-caused affects – that have previously received little attention, even from these Kant scholars. Third, these scholars base much of their defence of Kant on his later works – especially the Metaphysics of Morals and the Anthropology – but Kant's fairly rich taxonomy of the emotions, including reason-caused affects, is clearly in place at least as early as the Critique of Judgment . I believe that the Critique of Judgment is an importantly ignored resource for understanding the moral role of the emotions for Kant. The third Critique makes positive, philosophically interesting claims about the emotions and morality. Kant emphasizes certain roles for emotions in this work that he develops to the same extent nowhere else. Nevertheless, the Critique of Judgment goes all but unmentioned by many who write on these issues. In what follows, I will defend as many of my claims as possible using the third Critique. (shrink)

This chapter defends an Aristotelian account of patriotism that differs from, and improves upon, the ‘extreme’ account of Aristotelian patriotism defended by Alasdair MacIntyre in a famous lecture. The virtue of patriotism is modeled on Aristotle’s account of the virtue of friendship; and the resulting account of patriotism falls between MacIntyre’s extreme patriotism and Marcia Baron’s moderate patriotism. The chapter illustrates how this plausible Aristotelian account of patriotism can avoid the dilemma that Baron has pressed against MacIntyre’s extreme account. (...) It also illustrates why the virtue of patriotism cannot coexist with willful forms of ignorance. In its discussion of patriotism and ignorance the chapter draws on a recent study (2018) of the especially strong connection in the United States between patriotism and poverty. (shrink)

As British and American idealism waned, new realisms displaced them. The common background of these new realisms emphasized the problem of the external world and the mind-body problem, as bequeathed by Reid, Hamilton, and Mill. During this same period, academics on both sides of the Atlantic recognized that the natural sciences were making great strides. Responses varied. In the United States, philosophical response focused particularly on functional psychology and Darwinian adaptedness. This article examines differing versions of that response in William (...) James and Roy Wood Sellars. James viewed the mind as a “fighter for ends.” His neutral monism, by taming the mind-body problem and the problem of the external world, provided a secure metaphysics of mind as functional activity. In contrast, Sellars ’s scientific realism endorsed physical reality but was not mechanistic or reductionist. His critical realism and evolutionary naturalism offered novel metaphysical and epistemological positions in comparison with other American and British realisms. James and Sellars are distinguished from British philosophy in 1890–1918 in the types of realism they endorsed and in their success at introducing Darwinian evolutionary considerations and functional psychology into mainstream philosophy. (shrink)

Conservation biologists recognize a duty to maintain as much value as possible in ecosystems that are threatened by recent anthropogenic impacts. Until recently the paradigm of contemporary conservation seemed relatively straightforward: the best way to maintain the value of species and ecosystems at a given location was to maintain—or shepherd the system back towards—historical conditions. Among the most difficult theoretical tasks was the determination of “baseline” historical conditions (or trajectories) to return to, recognizing the dynamism of ecosystems over time. However, (...) the rate, scale, and magnitude of contemporary climate change, species introductions, and land-use change make it increasingly impractical to return locations to any kind of historical state. This forces a paradigm shift which is both ongoing and difficult, and necessitates a rigorous evaluation of the scientific and ethical foundations of modern conservation along with a careful reexamination of terminology. Here, I discuss the moral relevance and waning utility of the geographically-based and dichotomous understanding of “native” (or “in situ”) which is an important component of conservation ethics and practice. I then propose a new understanding of nativeness in which a species is native—not to a geographic location—but to a quantifiable set of biotic, climatic, geologic, and topographic conditions (i.e. its niche) that can then map to geographic space. Following this, I demonstrate the unique utility of this concept, which I will refer to as “econativeness,” in thinking through conservation problems—range expansions, range contractions, species introductions, and assisted migration—where the classical understanding of nativeness has become increasingly inadequate for assessing the moral value of species. (shrink)

As a candidate theory of quantum gravity, the popularity of string theory has waxed and waned over the past four decades. One current source of scepticism is that the theory can be used to derive, depending upon the input geometrical assumptions that one makes, a vast range of different quantum field theories, giving rise to the so-called landscape problem. One apparent way to address the landscape problem is to posit the existence of a multiverse; this, however, has in turn drawn (...) heightened attention to questions regarding the empirical testability and predictivity of string theory. We argue first that the landscape problem relies on dubious assumptions and does not motivate a multiverse hypothesis. Nevertheless, we then show that the multiverse hypothesis is scientifically legitimate and could be coupled to string theory for other empirical reasons. Looking at various cosmological approaches, we offer an empirical criterion to assess the scientific status of multiverse hypotheses. (shrink)

Hans Reichenbach was a formidable figure in early-twentieth-century philosophy of science. Educated in Germany, he was influential in establishing the so-called Berlin Circle, a companion group to the Vienna Circle founded by his colleague Rudolph Carnap. The movement they founded—usually known as "logical positivism," although it is more precisely known as "scientific philosophy" or "logical empiricism"—was a form of epistemology that privileged scientific over metaphysical truths. Reichenbach, like other young philosophers of the exact sciences of his generation, was deeply impressed (...) by the far-reaching changes in physics brought about by Einstein's special and general theories of relativity. Reichenbach responded to scientific advances by doing fundamental work in space-time theories, in quantum mechanics, in statistical mechanics, and in the development of probability theory—making him the most important philosopher of physics in the first generation of logical empiricism. Forced from his academic position by the Nazi race laws in 1933, Reichenbach wrote _Experience and Prediction_ at the University of Istanbul, where had had fled, expressly to introduce logical positivism to English speakers. In the two decades following World War II, during the explosion of scientific advances in North America, logical positivism was the reigning theory of the philosophy of science and Reichenbach was at the peak of his career. But, inevitably, support for logical positivism began to wane as it became obvious that the justification of scientific theories could not be entirely resolved by relying on strictly formal, technical processes. The growth of the discipline of the history of philosophy of science, which has created an audience of scholars eager for seminal classics in scientific philosophy, and the evidence supporting a historicist paradigm within logical positivism are two important reasons to make _Experience and Prediction_ available once again. "Hans Reichenbach's_ Experience and Prediction_ is one of the most important books in twentieth-century philosophy of science. Its author was, along with Rudolf Carnap, one of the two principal ambassadors to North America of the exciting new European philosophical movement known here under the names 'Logical Positivism' and 'Scientific Philosophy.' In 1938, when the book was published, Reichenbach was an exile from his native Germany, teaching in Istanbul, Turkey, and about to emigrate to the United States to take up a prestigious position at UCLA. He wrote_ Experience and Prediction_ in English as his calling card to his new American colleagues. More than any other single book,_ Experience and Prediction_ set the agenda for the new discipline of the philosophy of science that was to emerge after World War II as, perhaps, the most exciting new area in North American philosophy. Many of the problems still at the focus of discussion were given their classic formulations in this book. Long out of print,_ Experience and Prediction_ appears here in a new edition accompanied by a splendid historical introduction by the noted young philosopher and historian of the philosophy of science, Alan Richardson. A jewel of a book may once again be appreciated in its proper setting." —Don A. Howard, University of Notre Dame. (shrink)

The impression we are often given by historians of philosophy is that the readiness of medieval philosophers to appeal to authorities, such as The Bible, the Church, and Aristotle, was not shared by many early modern philosophers, for whom there was a marked preference to look for illumination via experience, the exercise of reason, or a combination of the two. Although this may be accurate, broadly speaking, it is notable that, in spite of the waning enthusiasm for deferring to traditional (...) authorities, appeals to scripture remained commonplace in the work of early modern philosophers. In order to understand the philosophers of the early modern period, the philosophies they developed, and the debates they fought, we need to understand how they used scripture. This paper is intended to contribute to this desideratum by examining how scripture was used by those who engaged in a particular debate within natural philosophy, the so-called beast-machine controversy of the 17th and 18th centuries. (shrink)

Externalists argue that motivation is external to moral judgments on the grounds that people can be unmoved by their moral judgments. I reply that people sometimes act indifferently to their moral considerations not because their moral judgments lack motivation but because their moral judgments are obstructed by rival desires. It appears that the moral motivation wanes while the moral judgments linger. In reality, however, the moral motivation is only made inconspicuous by the motivation of the opposing desires. A moral judgment (...) is subject to obstruction just like an emotive judgment and a gustatory judgment. (shrink)

Many aestheticians and ethicists are interested in the similarities and connections between aesthetics and ethics (Nussbaum 1990; Foot 2002; Gaut 2007). One way in which some have suggested the two domains are different is that in ethics there exist obligations while in aesthetics there do not (Hampshire 1954). However, Marcia Muelder Eaton has argued that there is good reason to think that aesthetic obligations do exist (Eaton 2008). We will explore the nature of these obligations by asking whether acts (...) of aesthetic supererogation (acts that go beyond the call of our aesthetic obligations) are possible. In this paper, we defend the thesis that there is good reason to think such acts exist. (shrink)

Local Recurrency Theory (LR) holds that recurrent loops of neural activity localized to the visual cortex are necessary and sufficient for visual consciousness (if certain background conditions obtain). LR’s popularity has recently waned in favor of theories holding that higher-level types of processing are necessary for consciousness (for example, the Global Neuronal Workspace Theory and Higher-order Theory). This has been in part because of empirical evidence thought to disconfirm LR. However, these competing theories now face challenges of their own, often (...) coming in the form of evidence showing that higher-level brain areas (that is, in the prefrontal cortex) are probably not essential for consciousness. Given growing challenges to LR's competitors, it would be timely to re-assess the prospects for LR. This article carries out such an investigation, first laying out the theory precisely, then going on to survey the evidence presented against it. What will be found is that none of the evidence necessarily undermines LR, but instead just fosters its theoretical enrichment. The overall conclusion: LR remains among our most promising neuroscientific theories of visual consciousness. (shrink)

It is a curious fact about mainstream discussions of animal rights that they are dominated by consequentialist defenses thereof, when consequentialism in general has been on the wane in other areas of moral philosophy. In this paper, I describe an alternative, non‐consequentialist ethical framework and argue that it grants animals more expansive rights than consequentialist proponents of animal rights typically grant. The cornerstone of this non‐consequentialist framework is the thought that the virtuous agent is s/he who has the stable (...) and dominating disposition to treat all conscious animals, including non‐human conscious animals, as ends and not mere means. (shrink)

Carl Stumpf (1848–1937) is a key figure in the fin de siècle germanophone philosophy. Unfortunately, after the World War One, the interest towards Stumpf as a philosopher waned. One of the reasons was that already in the 1920s the attention of the mainstream philosophers shifted in direction of the rising rivalry between analytic and continental philosophy. The interest towards Carl Stumpf’s philosophy was revived only in the last twenty years or so. Great service in this provided the Neo-Brentanists. But while (...) the association of Carl Stumpf with Franz Brentano fostered Stumpf studies, it also gave rise of one-sided interpretations of Stumpf as a philosopher. In this way his importance and idiosyncrasy as philosopher remained in shadow. (shrink)

At a time when professional art criticism is on the wane, the ancient quarrel between art and philosophy demands fresh answers. Professional art criticism provided a basis upon which to distinguish apt experiences of art from the idiosyncratic. However, currently the kind of narratives from which critics once drew are underplayed or discarded in contemporary exhibition design where the visual arts are concerned. This leaves open the possibility that art operates either as mere stimulant to private reverie or, in (...) the more contentful cases, as propaganda. The ancient quarrel between art and philosophy is that art influences surreptitiously while philosophy presents reasons that invite rational scrutiny. As such, in contrast to philosophy, art would undermine our agency. In July 2017, a group of philosophers gathered at the Art Gallery of NSW (AGNSW), in Sydney, Australia, in the presence of two AGNSW curators to explore the basis of their own experiences of selected artworks. Here, those commentaries are reproduced. Each reveal that objective grounds for an experience of art can be based in the community from which one draws one’s terms of reference. In our commentaries we see the expertise of the respective philosophical communities but other communities of culture or expertise might serve the same purpose and hence resolve the ancient quarrel. Before hearing these commentaries, I explain what is at stake when the ancient quarrel between art and philosophy is understood in contemporary terms. This Issue of the Curator also includes an article on the community-based art criticism that emerges from these commentaries followed by an exhibition review which reveals the incorrigible impulse (also demonstrated in the commentaries) to find the basis for the most apt experience of an artwork. A response by the AGNSW curators completes this issue. (shrink)

The famous philosopher Leibniz (1646-1716) was also active in the (cultural) politics of his time. His interest in forming scientific societies never waned and his efforts led to the founding of the Berlin Academy of Sciences. He also played a part in the founding of the Dresden Academy of Science and the St. Petersburg Academy of Science. Though Leibniz's models for the scientific society were the Royal Society and the Royal Science Academy of France, his pansophistic vision of scientific cooperation (...) sometimes took on utopian dimensions. In this paper, I will present Leibniz's ideas of scientific cooperation as a kind of religious activity and discuss his various schemes for the founding of such scientific societies. (shrink)

Beauty has captured human interest since before Plato, but how, why, and to whom does beauty matter in today's world? Whose standard of beauty motivates African Americans to straighten their hair? What inspires beauty queens to measure up as flawless objects for the male gaze? Why does a French performance artist use cosmetic surgery to remake her face into a composite of the master painters' version of beauty? How does beauty culture perceive the disabled body? Is the constant effort to (...) remain young and thin, often at considerable economic and emotional expense, ethically justifiable? Provocative essays by an international group of scholars discuss beauty in aesthetics, the arts, the tools of fashion, the materials of decoration, and the big business of beautification—beauty matters—to reveal the ways gender, race, and sexual orientation have informed the concept of beauty and driven us to become more beautiful. Here, Kant rubs shoulders with Calvin Klein. Beauty Matters draws from visual art, dance, cultural history, and literary and feminist theory to explore the values and politics of beauty. Various philosophical perspectives on ethics and aesthetics emerge from this penetrating book to determine and reveal that beauty is never disinterested. Foreward by Eleanor Heartney; "Introduction" by Peg Brand [Weiser] included here. Authors include Marcia M. Eaton, Noel Carroll, Paul C. Taylor, Arthur C. Danto, Kathleen M. Higgins, Susan Bordo, Dawn Perlmutter, Eva Kit Wah Man, Anita Silvers, Hilary Robinson, Kaori Chino, Sally Banes, and Peg Brand's essay "Bound to Beauty: An Interview with Orlan." (available on PhilPapers). (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Nietzsche on Morality and the Affirmation of Life ed. by Daniel CameJames A. MollisonDaniel Came, ed., Nietzsche on Morality and the Affirmation of Life Oxford: Oxford University Press, 2022. 220 pp. isbn: 978-0-198-72889-4. Hardback, $70.00Daniel Came's most recent edited collection features original essays from leading figures in the field. As most of its chapters are well-written and well-argued, it will interest Nietzsche scholars generally. It's difficult to narrow (...) the volume's intended audience much further than this, however. The source of this difficulty is not merely titular, though one wonders what aspects of Nietzsche's philosophy could not plausibly be yoked under the dual headings of "morality" and "life affirmation." Rather, the difficulty stems from a shortcoming of Nietzsche's. As Came puts the point in his introduction, "Nietzsche is greatly more forthcoming in his diagnosis of the life-denying nature of morality than he is about what should replace morality and in particular the type of life-affirming attitude which might then ensue" (7). The underdeveloped character of Nietzsche's positive [End Page 110] pronouncements about life affirmation leaves many questions unanswered, the most basic of which might be, "What exactly is it to affirm life?" (7). This collection admirably attempts to tackle such questions head-on by foregrounding Nietzsche's "practical-existential concern with the value of existence" (4)—even if, in resisting the temptation to delve ever deeper into the complexities of Nietzsche's critical enterprise, this approach risks leaving some specialist concerns aside.In light of the inchoate nature of Nietzsche's remedy for life denial, a volume taking life affirmation as its starting point can be forgiven if its contributions are somewhat scattered. Four chapters in this collection—authored by Gemes, Hassan, Huddleston, and Janaway—identify distinct obstacles to Nietzsche's project of life affirmation and explain how Nietzsche might overcome them. Three others—written by Came, Stern, and Kanterian—overlap in arguing that Nietzsche's notion of life affirmation is deeply confused at best and fatally flawed at worst. Two remaining chapters, by Reginster and Clark, are functionally close readings of GM. Below, I discuss the standout essays by Gemes, Came, Huddleston, and Stern, which straightforwardly interact with one another. I then comment on the volume's remaining essays.In his chapter, Gemes suggests that Nietzsche's concern with nihilism emerges after HH, whereas his earlier works express a Romantic preoccupation with cultural renewal. While Reginster analyzes nihilism as a cognitive state of disorientation or despair (The Affirmation of Life [Cambridge, MA: Harvard University Press, 2006]) and Pippin analyzes nihilism as a waning of erotic desire (Nietzsche, Psychology, and First Philosophy [Chicago: University of Chicago Press, 2010]), Gemes contends that these forms of nihilism are downstream from a more fundamental condition of affective nihilism that becomes fully manifest with the advent of Christian morality. (Kaitlyn Creasy's work on affective nihilism goes unmentioned.) Gemes then rightly observes that nihilism does not merely subtend overt expressions of life denial, as Nietzsche also "characterizes the need to ask reflective questions about the value of existence as a pathological symptom" of nihilism (29, emphasis added; see also GS P:2; TI "Socrates" 2; TI "Morality" 5). This presents a problem for Nietzsche's life-affirming ambitions. For, even if the ancient Greeks and GM's nobles can accomplish "naïve affirmation," which is "more an affective state than a consciously avowed cognitive belief" (28–29), it is unclear whether we late moderns can do the same. Moreover, Nietzsche's [End Page 111] challenge of affirming the eternal recurrence (GS 341) seems to require the sort of reflective, cognitive assessment of life that Nietzsche diagnoses as nihilistic. I would have liked for Gemes to have examined Nietzsche's indictment of judgments about life in more detail, as this seems crucial for delimiting Nietzsche's project of life affirmation. In any case, Gemes concludes by suggesting that Z might strive to incite "deep poetic inspiration […] among those who [can] hear rightly" (35), thereby helping these select few overcome affective nihilism. This might be Nietzsche's best strategy for facilitating life affirmation.Came is less confident... (shrink)

Each scientific study emerges in its own particular time and marks a new step in the development of human thought.1 Big History materialized to satisfy the human need for a unified vision of our existence. It came together in the waning decades of the twentieth century, in part, as a reaction to the specialization of scholarship and education that had taken hold around the world. While this specialization had great results, it created barriers that stood in contrast to a growing (...) unity among our global communities. These barriers were increasingly awkward to bridge, and, thus, Big History emerged as a successful new framework. (shrink)

- How to Create Your Own Religion - This is a work on the philosophy of religion (2024) and discusses how to create a personal religion. We live in a progressively more horizontal and lonely society, driven by floods of indiscriminate information and disinformation that diminish any pretences to authority, with the socio-economic unit moving down from a family to an individual. In the democratic West people have never been freer but lack initiative to choose from wider options. As vertical (...) power structures that support anything institutional wane, combined with more and more time at our disposal thanks to AI, we may find it helpful to have a methodology of finding one’s own religion, instead of being lured into any unsavory institutional religions. -/- The shortcomings in reality are balanced by the wealth of imagination via the thin thread of a ‘miracle’ transmuted from coincidences by the duality of mind between the rational predictivity of coordinative mind and the solipsistic collapse of the coordinative centre. This is where a personal religion hides and also makes the philosophy of religion so distinct from the philosophy of psychology. (shrink)

Most people tend to be suspicious of the role of emotions in the management of change, given those historical precedents or experiences in political communities, such as in fascist states. In these historical and experiential contexts, emotions are seen as political vectors that encourage an unthinking and uncritical political community. Martha Nussbaum, dubbed as the philosopher of emotions or feelings, has suggested that good political principles or policies are also realizable, if intently worked out to persist and to remain stable (...) or institutionalized, over time. For example, a policy such as the redistribution of wealth requires thinking on how a community could be driven to care for people to whom they were ordinarily indifferent, by a thoughtful and constructive analysis and subsequent re-programming of the inherent emotions which forge citizens together. In this study, the focus is the imperative cultivation of positive emotions as a potential tool for human survival, as communities battle against the Covid-19 pandemic. It is posited that material conditions are waning, and humanity requires compassion; the poor needs help for their survival. Researches, however, have shown that extending alms is not easy. Not too different from other animals, human beings are narrow and shallow in their area of existential concern: caring for those nearer them, and largely indifferent to those farther away. This assumption considered, the policy challenge is to zero in on civic emotions that might cultivate the element of compassion and concern to a larger community radius. This paper also highlights preliminary proposals on how to overcome negative emotions, i.e. fear, disgust, and shame, which the study posits as hindrances antithetical to the formation of constructive civic emotions needed for human survival. (shrink)

Critical theory generally refers to a series of pathways for Marxist-inspired intellectual inquiry that first emerged with the end of the 18th century European Enlightenment and in particular with the initial widespread waning of intellectual confidence that the newly hegemonic bourgeois society would succeed in realizing Enlightenment ideals. In short, it represents the intellectual articulation of the conviction that modern capitalist society cannot—at least not without significant reformation or substantial transformation—realize the Enlightenment ideal of an enlightened society. According to Enlightenment (...) consensus, this society is to be one which will genuinely embody the highest values of human civilization, and which will thereby insure steady progress in the attainment of liberty, justice, prosperity, and contentment for all of its citizens. (shrink)

La prima cosa che dobbiamo tenere a mente è che quando diciamo che la Cina dice questo o la Cina lo fa, non stiamo parlando del popolo cinese, ma dei Sociopatici che controllano il Partito Comunista Cinese CCP, cioè i Sette Killer Seriali Senile (SSSSK) del Comitato permanente del PCC o dei 25 membri del Politburo ecc. I piani del CCP per la terza guerra mondiale e il dominio totale sono strutturati abbastanza chiaramente nelle pubblicazioni e nei discorsi govt cinesi (...) e questo è il "sogno di Cina" di Xi Jinping. È un sogno solo per la piccola minoranza (forse da poche decine a poche centinaia) che governa la Cina e un incubo per tutti gli altri (tra cui 1,4 miliardi di cinesi). I 10 miliardi di dollari all'anno che si stima spendano in propaganda in tutto il mondo permette loro o i loro burattini di possedere o controllare giornali, riviste, canali televisivi e radiofonici e di inserire notizie false nella maggior parte dei principali media ovunque decine o centinaia di migliaia di volte ogni giorno. They hanno un esercito (forse milioni di persone) che oltre alla censura totale e immediata di tutti i media all'interno della Cina, troll tutti i media del mondo, mettendo più propaganda e annegando legittimo commento (l'esercito 50 centesimi). Oltre a spogliarerd il terzo mondo di risorse, una spinta importante della multi-trilionaria Belt and Road Initiative sta costruendo basi militari in tutto il mondo. Stanno costringendo il mondo libero in una massiccia corsa agli armamenti ad alta tecnologia che fa sembrare la guerra fredda con l'Unione Sovietica un picnic. Anche se la SSSSK, e il resto dell'esercito mondiale, stanno spendendo enormi somme su hardware avanzato, è altamente probabile che WW3 (o gli impegni più piccoli che portano ad esso) sarà software dominato. Non è fuori questione che la SSSSK, con probabilmente più hacker (programmatori) che lavorano per loro allora tutto il resto del mondo combinato, vincerà WW3 con minimo conflitto fisico, solo paralizzando i loro nemici tramite la rete. Niente satelliti, niente telefoni, niente comunicazioni, niente transazioni finanziarie, niente rete elettrica, niente internet, niente armi avanzate, niente veicoli, treni, navi o aerei. Ci sono solo due percorsi principali per rimuovere il PCC, liberare 1,4 miliardi di prigionieri cinesi e porre fine alla marcia folle per la terza guerra mondiale. Quello pacifico è quello di lanciare una guerra commerciale a tutto campo per devastare l'economia cinese fino a quando i militari si stancano e si avvia il PCC. Un'alternativa alla chiusura dell'economia cinese è una guerra limitata, come uno sciopero mirato di conlsi 50 droni termobarici sul 20congresso del PCC, quando tutti i membri migliori sono in un unico posto, ma che non avrà luogo fino al 2022 in modo da poter colpire la riunione plenaria annuale. I cinesi sarebbero stati informati, come è avvenuto l'attacco, che devono deporre le armi e prepararsi a tenere un'elezione democratica o essere inglobito nell'età della pietra. L'altra alternativa è un attacco nucleare a tutto campo. Il confronto militare è inevitabile, visto l'attuale corso del PCC. Accadrà probabilmente sulle isole del Mar Cinese Meridionale o Taiwan entro pochi decenni, ma man mano che stabiliscono basi militari in tutto il mondo potrebbe accadere ovunque (vedi il libro Tigre accovacciata ecc.). I futuri conflitti avranno aspetti hardkill e softkill con gli obiettivi dichiarati del PCC per enfatizzare la guerra informatica hackerando e paralizzando i sistemi di controllo di tutte le comunicazioni militari e industriali, attrezzature, centrali elettriche, satelliti, internet, banche e qualsiasi dispositivo o veicolo collegato alla rete. La SSSSK sta lentamente schierando una serie mondiale di sub o droni di superficie e subacquei con equipaggio e autonomi in grado di lanciare armi convenzionali o nucleari che possono rimanere domeggiati in attesa di un segnale dalla Cina o addirittura alla ricerca della firma di navi o aerei statunitensi. Mentre distruggevano i nostri satelliti, eliminando così la comunicazione tra gli Stati Uniti e le nostre forze in tutto il mondo, useranno i loro, insieme ai droni per colpire e distruggere le nostre forze navali attualmente superiori. Naturalmente, tutto questo è sempre più fatto automaticamente dall'IA. Di gran lunga il più grande alleato del PCC è il partito democratico degli Stati Uniti. La scelta è quella di fermare il PCC ora o guardare come estendere la prigione cinese su tutto il mondo. Naturalmente, la sorveglianza universale e la digitalizzazione delle nostre vite è inevitabile ovunque. Chi non la pensa così è profondamente fuori contatto. Naturalmente, è l'optinebbie che si aspettano che i sociopatici cinesi a governare il mondo, mentre i pessimisti (che si vedono come realisti) si aspettano AI (Intelligenza Artificiale, o come lo chiamo it Imbecility artificiale o Unalien follia) a prendere il sopravvento, forse non appena 2030. Coloro che sono interessati a ulteriori dettagli sul percorso folle della società moderna possono consultare le mie altre opere come Suicide by Democracy-an Obituary for America and the World 4th Edition 2020 e Suicidal Utopian Delusions in the 21st Century: Philosophy, Human Nature and the Collapse of Civilization 5th ed (2020) . (shrink)

Social psychology and ideology, which are integral parts of public consciousness, are closely intertwined. While revealing the connection between them, most researchers give preference to ideology, noting that it plays an active role in relation to social psychology, and that social psychology has relative independence in relation to ideology. In the scientific literature devoted to this problem, the preference for the interpretation of ideology over social psychology is due to the complex nature of the latter and the difficulty of studying (...) it. It is also stated that when social psychology is developed spontaneously outside the ideology, without the latter’s influence, its ability to actively influence the ideology wanes. Although social psychology differs from ideology in terms of its history and mechanism of formation, there are a number of commonalities between them. First of all, both social psychology and ideology as a phenomenon of moral life reflect the social interests and needs of people and have a strong impact on the formation of their moral discourse. The interaction of ideology and social psychology is manifetsted in many forms. It is extremely important to identify the internal mechanisms of this interaction. Examples of such internal mechanisms are persuasion, persuasion, imitation, stereotypes, social attitudes, propaganda and other socio-psychological phenomena. Consideration of such socio-psychological events as a means of emotional and volitional influence on people's minds, as well as a mechanism of internal interaction between ideology and social psychology, is of great importance for studying their psychological nature and the possibility of their appropriate use. (shrink)

This paper explores the role of 1980s to early 1990s feminist theory of art within the analytic philosophical tradition of aesthetics starting with a critique of the noncontextual criticism of aesthetics of Jerome Stolnitz and Monroe Beardsley contrasted with contextual feminist theory, informed by contextual theories of Arthur Danto, George Dickie and Marcia Eaton, and concluding that knowledge of external, contextual data is necessarily required to assess a work of art that has been deemed a work of art by (...) means of external, contextual data. Feminist theory is one type of contextual theory available. (shrink)

Owing to the nearly tangible result in the quest toward inclusive development in Africa, there has been the clamour that perhaps the Social Sciences, charged with the responsibility of providing solace for the menace are no longer adequate. This is the axiomatic basis upon which this essay builds its argument as it aims to blaze a trail that is usually taken for granted in the discourse on development – pedagogy. Hence, via the methods of comparison and analysis, this essay discloses (...) the nexus between John Dewey’s reconstructionism and Julius Nyerere’s educational model of self-reliance as a basis to structure development from the arena of education. For Dewey, through education, society can develop and reform its purposes and can move in different directions. For Nyerere, education for self-reliance has to foster communal goals of living together and working together for the common good. Both Dewey and Nyerere stated that education should make the individual realize that he is a member of the society and learn to participate in social learning. A critical examination of the ideas of these minds reveals that in the face of the discrepancies or differences motivations between their educational philosophies, the aggregate factor is suggestive of a worthy platform upon which a self-reliant education that will usher in the era of social development may be erected. This study admits the undeniable Western presence and the indigenous approach which makes it to initiate a blend of them. The parenthood can serve as a platform that will nurture minds that will consequently inform national development, also ideology plays a very crucial role. The present educational system of contemporary Africa has waned consequent to the circumvention of proper assessment of knowledge. The educational framework is therefore the onus and recommendation of this intellectual inquiry. (shrink)

In a recent article, ―The Lacuna of Hermeneutics: Notes on the Freedom of Thought, Marcia Sá Cavalcante Schuback raises an important question regarding the limitations of philosophical hermeneutics to be critical and attentive to the reality of current, concrete socio-political issues. In response, I claim that Gadamerian hermeneutics is well positioned to address current and controversial instances of epistemic injustice. In this article, I focus on the contemporary and controversial example of testimony of those who have been injured by (...) the COVID-19 vaccines. In turning to selections from Gadamer‘s Truth and Method, as well his lectures and essays on health and medicine, I argue that Gadamer‘s emphasis on hermeneutic openness and readiness, as well as an attunement to the linguistic and embodied experience of pain, allow us to consider a responsible approach to testimonies of the vaccine injured. Instead of providing a set of criteria or a particular method for distinguishing true from false testimony, Gadamerian hermeneutics calls for an examination and transformation of one‘s prejudices, especially prejudices which may impede one‘s ability to interpret and understand the subject matter in the first place. (shrink)

Dr. Seyed Mohammad Mohajer, author of this book, for the first time, on the subject of SEM (Student Experience Management) and TEM :(Teacher Experience Management), Expresses and writes In today’s competitive world in which men are looking for acquiring a better place for themselves and their properties, indeed it can be said that people who compete on a full scale in marketing and branding by learning knowledge and experience, are more successful. Apart from people, countries, cities, businesses, historical and religious (...) sites, companies, products, services, and even government agencies are endeavoring and competing to possess a better place and more profitability. In the meantime, universities, higher education institutions, and specialized schools such as Business Schools, Language Schools, Art Schools, etc are not exceptions. Contest in the digital and traditional area, simultaneously, and with a proper strategy and developing systematic advertising campaigns can make a university or higher education institutions a brand. Since the branding process, as its name implies, has a -ing (continuous), the process must be continual and running continuously. One of the most significant tools in higher education institutions branding is CEM (Client Experience Management) which includes SEM (Student Experience Management) and TEM (Teacher Experience Management). Valuing the main audiences, which are students and professors, and creating a distinctive and excellent experience in the educational environment either in a digital or in a traditional area, can lead to receive excellent feedback from these audiences and direct them to the brand layers that are Awareness, Knowledge, Attitude, Engagement, Satisfaction, Loyalty and the highest level that is Passion, which the same matter make the sense of constancy and belonging and conversion Trademark (Servicemark) a higher education institution to a Lovemark. But how this distinctive experience and feeling can be infused with the audiences? Undoubtedly, many solutions are recommended in this field, such as the use of sensory branding methods, but the important point here is who can create and improve this experience? Certainly, the University Staff has a key and very effective role in the mentioned process. However, the significant point is which employees can make this experience? The answer is very simple but key: Employees who first receive a good sense of working in a scientific and educational environment. Therefore, we are facing a phenomenon called SEM (Staff Experience Management), that is, university administrators and heads, before engaging in Client Experience Management, should seek to create a sense of satisfaction, belonging, and loyalty in the educational environment and grow their educational brand set, which its tools are certainly Employer Branding and Human Capital Management. By mentioning all the foregoing keywords, each of which is a deep concept in BRAND Building and Branding of higher education institutions discussion, we begin our main discussion, namely marketing and branding in higher education institutions. I hope you will be with us by the end of the book and experience a different studying the book, dear reader. Dr. Mohajer writes in his introduction: Be the best version of yourself I daresay all brand and branding concepts and definitions can be observed in the above sentence. whereof the brand, like a human, experiences all the before birth, birth, growth, maturity, wane and death processes, and since a real human being is always looking for growth and ascendancy, and this continuous process to reach the endpoint Life, thus the grown man is always looking to reach a higher point of his present and past. The most important tool in a human ascendancy or a brand is certainly an education. Either for a human or a brand, becoming a distinct brand goes through practical training. The above sentences are a summary of my little experience as Seyed Mohammad Mohajer in education and especially training in the brand management field. Certainly, the brand and education and the combination of these two words are the main and vital tools for the development of any country and human being. Now that I am the President of Tarjoman Oloom Higher Education Institute and the BrandAfarin international group, I consider it necessary as my social mission to start first from myself and with a better understanding of myself, then the great God and comprehending the universe; I announce to the cultured society that we seek to identify brilliant talents in the three areas of education, research and management consulting, and we warmly welcome intellectuals, professionals and individuals seeking individual and organizational growth. Also, by creating skill training courses in four specialized fields of management in the Business School, foreign languages ​​in the Language School of Art and Media in the Art School, and new technologies in the i4.0 School for people who can not afford to pay for the training tuition, We have created the chance to study at Tarjoman Oloom Higher Education Institute for free and then go to the business market. It would be my honor to contact me for more information and direct communication through my website www.mohajer.tvLinks to an external site. and my email info(at)mohajer.tv. Book Details: ISBN-13 : 979-8574963845 Paperback : 272 pages Language: : English ASIN : B08PJPQSK9 Paperback : 272 pages Author: Seyed Mohammad Mohajer, PhD. (President of Tarjoman Oloom Higher Education Institute) For more information on Marketing and Branding in Higher Education Institute, visit: https://www.amazon.com/dp/B08PJPQSK9Links to an external site. (shrink)