The authors of the book have come to the conclusion that toensuring the country’s security in the conditions of military aggression, it is necessary to use the mechanisms of protection of territories and population, support of economic entities, international legal levers of influence on the aggressor country. Basic research focuses on assessment the resource potential of enterprises during martial law, the analysis of migration flows in the middle of the country and abroad, the volume of food exports, marketing and logistics (...) system. The research results have been implemented in the different decision-making models during martial law, information and economic security management, formation of personnel potential and assets of enterprises, food, energy and environmental security management, use of budgetary levers and financial instruments. The results of the study can be used in the developing of directions, programs and strategies for the post-war recovery of Ukraine’s economy and the attraction of foreign investments in the regions, decision-making at the level of ministries and agencies that regulate security management processes. The results can also be used by students and young scientists in the educational process and conducting scientific research on the problems of ensuring the country’s security. (shrink)

In this paper, I critically approach the essence of Dewey’s philosophy: his method. In particular, it is what Dewey termed as denotative method is at the center of my attention. I approach Dewey’s denotative method via what I call the “genealogical deconstruction” that is followed by the “pragmatic reconstruction.” This meta-approach is not alien to Dewey’s philosophy, and in fact was employed by Dewey himself in Experience and Nature. The paper consists of two parts. In Part 1, I genealogically deconstruct (...) the philosophical foundation of the denotative method: the doctrine of immediate empiricism. The latter was originally stated in Dewey’s 1905 seminal “The Postulate of Immediate Empiricism” article, and fully developed twenty years later in his Experience and Nature. I claim that Dewey’s immediate empiricism is essentially incompatible with his pragmatism (instrumentalism) and with pragmatism overall. In Part 2, I pragmatically reconstruct Dewey’s denotative method from the perspective of what I term as the “hermeneutic empiricism” which is grounded in Dewey’s 1896 “The Reflex Arc Concept in Psychology” article. As opposed to the immediate empiricism’s main thesis “things are what they are experienced as,” the motto of the hermeneutic empiricism would be “things are what they are interpreted as”/“things are experienced what they are interpreted as.” The above-mentioned pragmatic reconstruction also leads to the transformation of the notion of “common sense” which is vital to Dewey’s method, into the notion of sound reason. (shrink)

Article considers questions connected with gender aspects of organizational culture. Peculiarities of gender-oriented personnal management techniques are viewed in relation to an organizational culture of an enterprise. Special attention is paid to different views on gender differences. Influence of gender stereotypes on the anticipated quality of a task accomplishment is discussed. Attention is drawn to the need of gender-oriented techniques usade in the process of personnel management.

In this paper, I argue that Dewey’s ultimate solution to the mind-body problem is grounded not in his emergentist metaphysics per se but rather in his metametaphysical qualitative naturalism. The latter precedes Dewey’s emergent theory of mind, as postulated in his Experience and Nature. Thus, Dewey’s emergentism is rather a consequence of his qualitative naturalism. As such, Dewey’s ultimate metametaphysical solution to the mind-body problem precedes his emergentist metaphysics, and not vice versa. The essence of Dewey’s qualitative naturalism can be (...) captured in a maxim “Quality first, quantity second!” which is an alternative to Galileo’s quantitative naturalism with the maxim “Quantity first, quality second!”. (shrink)

The article deals with different approaches to the definition of professional culture; we analyzed its place among the cultures of another level (national and organizational); it was researched culture models, which explain its influence on the company's activities.

The article deals with the specificity of the management system of modern tourist enterprise. There are discovered facts which distinguish the difference between management of tourist enterprise from management of enterprises in other economic spheres. Taking into consideration these facts it was offered the system of local indices assessment of the level of socio-economic system of tourist enterprise management. There were given recommendations to the separate indices for assessment and application in practical activity of tourist agencies. We paid special attention (...) to the necessity of using offered indices while making administrative decisions. (shrink)

The article introduces different approaches to the determination of the connection between organizational and professional cultures. There was analyzed their role in the triad of organizational, national and professional cultures. There was also investigated the impact of the culture on the enterprise’s activity.

Розглянуто питання формування системи управління соціальною відповідаль-ністю закладу охорони здоров’я. Класифіковано теоретичні підходи до визначення поняття «соціальна відповідальність». Наведено фактори, які заважають або сприяють введенню системи соціальної відповідальності у закладах охорони здоров’я на поточному етапі медичної реформи в Україні. Виокремлені складові, критерії та коефіцієнти ефективності соціальної відповідальності закладу охорони здоров’я. Запропоновано схему механізму управління соціальною відповідальністю закладу охорони здоров’я. Виділені можливі напрямки впровадження програм соціальної відповідальності та очікувані результати. -/- Authors research questions of formation of the management system of social (...) responsibility of health care institution. The theoretical approaches to definition of social responsibility are classified, it is given factors that hinder or facilitate the implementation of social responsibility in health care institutions on current stage of medical reform in Ukraine. Constituents, criteria, and effectiveness coefficients of social responsibility of health care institutions are outlined. It is offered the scheme of management system mechanism of social responsibility of health care institutions. Possible ways of application of social responsibility programs are featured and expected results after implementation. (shrink)

Special features of different innovative approaches towards shaping of organizational culture in service firms were analyzed in this paper. Methodological aspects of culture shaping were investigated. This allowed a better understanding of organizational culture as a social phenomenon: its emergence, existence, functioning, and development. It also allowed analyzing its meaning, nature, internal structure, and development logics. A particular emphasis was put on the role of an individual in society and on the development of the professional culture of the service firms’ (...) personnel. Specific characteristics of service firms needed for the shaping of the organizational culture were defined and described. It was shown that the tools of organizational culture, such as learning and training of employees, are currently underrated. (shrink)

In this paper, I attempt to clarify the heart of Dewey’s philosophy: his method (denotative method (DM) / pattern of inquiry (PI)). Despite the traditional understanding of Dewey as anti-foundationalist, I want to show that Dewey did have metaphysical foundations for his method: the principle of continuity or theory of emergentism. I also argue that Dewey’s metaphysical position is better named as ‘cultural emergentism’, rather than his own term ‘cultural naturalism’. What Dewey called ‘common sense’ in his Logic, Husserl termed (...) as the ‘life-world’ in his Crisis. I compare two perspectives of dealing with the phenomenon and conclude that for Dewey, the difference between natural sciences and the common sense inquiry is that of subject-matter but not of method. Thus, the goal is to find the unified method to be applied in both domains. Whereas Husserl was more pessimistic: for him, the difference was not only in subject-matter, but in the very methods. Following that discussion, I also attempt to reformulate the hard problem of consciousness in Deweyan terms. In the end, I compare Dewey’s DM / PI with Popper’s understandings of scientific method and conclude that there is no significant difference between the two and that Dewey’s method could also be looked at as hypothetic-deductive method, with the only difference in emphases. (shrink)

Today's realities require medical institutions to take more careful account of intangible factors that make up an irreplaceable component of cultural characteristics. Changes in the socio-economic conditions of economic activity have led to increased attention of the management of medical institutions to the need to form a corporate style that will provide additional competitive advantages. The purpose of the study is to identify the functions and elements of the corporate style of a medical institution and its subdivisions, to find out (...) its impact on the collective consciousness and behavior of consumers of medical services and to establish requirements for its development. The methodological basis of the study is modern research on the formation of corporate style and its impact on the reputation and successful development of organizations. The main hypothesis of the study is the assumption that corporate style influences the level of recognition and authority of a medical institution. Summary of the main research material. It is proved that an authentic, working corporate style for a modern medical institution is a necessary element of its organizational culture. It is determined that the corporate style contributes to creating a positive image of a medical institution in the eyes of consumers; allows distinguishing a medical institution from other medical institutions with a similar range of services; strengthens the organizational spirit of medical staff; increases the effectiveness of advertising; and creates a favorable image of a medical institution. The originality and practical significance of the study lies in the fact that a comparative analysis of the elements of corporate style of city clinical hospitals in Dnipro, which are clearly implemented on the official pages on the Internet, was carried out. Conclusions and prospects for further research. The conducted research has made it possible to state that the considered medical institutions of the city of Dnipro do not pay the necessary attention to the formation of their own corporate style. Sporadic initiatives and events create the appearance of the existence of a corporate style of a medical institution, but do not ensure the existence of such a corporate style that would work to increase the recognition and authority of a medical institution. (shrink)

Мета дослідження – позначити концептуальні засади теорії динамічних здібностей підприємства та розкрити її прикладний потенціал. Результати. У дослідженні ідентифіковано актуальні проблемні аспекти теорії динамічних здібностей підприємств та висвітлено шляхи їх розв’язання. По-перше, це імператив подальшого розвитку фундаментальних основ теорії динамічних здібностей та знаходження науковообґрунтованої ефективної емпіричної методики їх вимірювання. По-друге, це обмеженість проникнення концепції динамічних здібностей в українське наукове середовище та наявність проблем із трактуванням теоретичних і прикладних англомовних розробок. У статті розкрито історичні та науково-методичні засади формування теорії динамічних здібностей (...) підприємств. Визначено концептуальні положення західних фундаторів теорії динамічних здібностей і наукове висвітлення даного напряму досліджень в Україні. Розглянуто потенціал застосування теоретико-прикладних основ динамічних здібностей на підприємствах. Наведено методологічні рішення щодо вимірювання динамічних здібностей українських підприємств. Практичне значення дослідження. Результати дослідження надають можливість україномовній науковій громадськості опанувати концепцію динамічних здібностей, сформувати у працівників підприємств можливість самостійно діагностувати динамічні здібності та здійснювати порівняння у часі власних здобутків з досягненнями інших учасників ринкових відносин. Оригінальність/цінність/наукова новизна дослідження. Концептуалізовано логіку формування теорії динамічних здібностей і ідентифіковано перспективні напрями її трансформації у бік вивчення основних факторів, що впливають на результати діяльності ключових людських ресурсів; доведена можливість застосування прикладних методів у країнах з різним типом економічної системи, у різних галузях та ринках підприємствами, що здійснюють комерційну та некомерційну діяльність незалежно від їх типу та розміру; розроблено основи методології адаптації англомовних методичних розробок до рівня їх практичного застосування на українських підприємствах з можливістю отримання статистично значущих результатів і їх подальшого використання для підвищення результативності. Перспективи подальших досліджень – розробка комплексного прикладного механізму виміру динамічних здібностей підприємства, який би дозволяв проектувати та здійснювати заходи підвищення прибутковості, а також досягнення у тактичному й утримання у стратегічному періоді конкурентного успіху. Тип статті – теоретична. (shrink)

It is a detailed philosophical and translational analysis of the main notions of David Chalmers’ philosophy of mind as represented in his 1995 and 1996 program works.

The main focus of this paper is the mind-body problem in its relation to the doctrine of ‘neutral monism’ and the question who can be considered its proponents. According to Bertrand Russell, these are Ernst Mach, William James, and John Dewey (to name a few). This paper aims to clarify whether Russell himself was right in his conclusions or not. At first, I start with the clarification of the relation between ‘neutral monism’ and ‘dual-aspect theory’. Secondly, I analyze the ‘big (...) three’ of the neutral monism: Mach, James and Russell. My starting-point here is Russell’s very understanding of Mach and James positions. In the end, it appears that neither Mach, nor James as well as Dewey can be considered as neutral monists. It was rather Russell’s misunderstanding of the both James’ radical empiricism and Mach’s analysis of sensations, which led him to the creation of his own original version of ‘neutral monism’ (or ‘Russelian monism’). (shrink)

This is the first Ukrainian translation of the seventh chapter, “Nature, Life and Body-Mind,” from John Dewey’s 1925 philosophical magnum opus Experience and Nature.

At first, I shortly analyze the origins of Kirk's zombie argument (I'm talking about Descartes and epiphenomenalism). Then, I analyze his 1974 papers "Sentience and Behaviour" and "Zombies v. Materialists". And, in the end, I conclude that nevertheless Robert Kirk is the founder of a zombie argument and defended the view according to which zombies are logically possible, aftewards he became an "anti-zombist".

This paper provides a short historical-philosophical commentary on the first Ukrainian translation of the seventh chapter, «Nature, Life and Body-Mind», from John Dewey’s Experience and Nature, first published in1925, and which has since been regarded as Dewey’s philosophical magnum opus. This commentary includes a short history of the book, a description of its structure, as well as a brief consideration of its significance from both historical and contemporary perspectives. -/- The paper briefly discusses the book’s main methodology, denotative method, which (...) treats experience from a functional perspective the essence of which can be thought of as the practice-theory-practice pattern. For Dewey, implementing this method into philosophy should make the latter more practical and effective. -/- Experience and Nature is a clear expression of Dewey’s overall metaphysics and philosophy of mind and the book’s seventh chapter is central when it comes to Dewey’s solution to the mind-body problem. Thus, the paper briefly discusses Dewey’s emergent theory of mind, which is Dewey’s metaphysical solution to the mind-body problem, and which aims at restoring the continuity between nature and experience. -/- Since this translation is in a sense experimental, this or that terminological approach should not be understood as the ultimate truth. Thus, any constructive criticism, correctives and suggestions are welcomed. The pragmatic approach to philosophy and philosophizing is essentially fallibilist, and philosophical translation is in no way exception to that. -/- This translation is a part of Dewey’s Experience and Nature Centennial celebration organized by Center for Dewey Studies at Southern Illinois University Carbondale. -/- . (shrink)

The main topic of this paper is the mind-body problem. The author analyzes it in the context of Hus- serlian phenomenology. The key texts for the analysis and interpretation are Descartes’ magnum opus “Meditations on the First Philosophy” and Husserl’ last work “The Crisis of European Sciences and Transcendental Phenomenology”. The author claims that already in Descartes’ text instead of one mind-body problem, one can find two: the ontological mind-body problem (mind-brain relation) and conceptual one (“mind” and “body” as concepts). (...) In Descartes’ “Meditations”, the ontological level is explicit, while the conceptual level is implicit. In Husserl’s “Crisis”, on the other hand, the situation is different: the conceptual level of the problem (as the opposition between transcendental phenomenology and natural sciences) is explicit, while the ontological level is implicit. Nevertheless, it seems that Husserl has answers to both the “traditional” as well as the “conceptual” mind-body problems. (shrink)

The main topic of this paper is the mind-body problem. The author analyzes it in the context of Hus- serlian phenomenology. The key texts for the analysis and interpretation are Descartes’ magnum opus “Meditations on the First Philosophy” and Husserl’ last work “The Crisis of European Sciences and Transcendental Phenomenology”. The author claims that already in Descartes’ text instead of one mind-body problem, one can find two: the ontological mind-body problem (mind-brain relation) and conceptual one (“mind” and “body” as concepts). (...) In Descartes’ “Meditations”, the ontological level is explicit, while the conceptual level is implicit. In Husserl’s “Crisis”, on the other hand, the situation is different: the conceptual level of the problem (as the opposition between transcendental phenom- enology and natural sciences) is explicit, while the ontological level is implicit. Nevertheless, it seems that Husserl has answers to both the “traditional” as well as the “conceptual” mind-body problems. (shrink)

According to Tim Crane, “the ’hard problem’ of consciousness is supposed to be the real heart of the mind-body problem in today’s philosophy”. The idea of the problem can be expressed in the following way: Why are the physical processes in our brain accompanied by the qualitative (or phenomenal) feel? The mere qualitative feel or qualia are those to be explained. The originator of the problem’s name is the Australian philosopher David Chalmers who divided the problems of consciousness into the (...) ‘easy’ problems and the ‘hard’ problem. The former are ‘easy’ because they can be functionally explained. The ‘hard’ problem, in its turn, cannot. From this, it follows that the explanation of the hard problem of consciousness must be found elsewhere. Chalmers’ nonreductive theory of consciousness (or naturalistic dualism) is a serious candidate for a such-like explanation. In general, it suggests conscious experience as one of the fundamental features of our world, together with such fundamental world features as mass, charge etc. It is a general overview of David Chalmers’ philosophy of mind that is carrying out in the proposed paper. Key words: the ‘easy’ problems and the ‘hard’ problem of consciousness, the phenomenal and psychological concepts of mind, awareness, experience, something it is like, qualia, supervenience, zombie, naturalistic dualism, the principle of structural coherence, the principle of organizational invariance, the double-aspect theory of information. (shrink)

The paper deals with the main argument against the doctrine of Materialism and the heart of the mind-body problem — the Zombie argument. The main proponent of the idea of philosophical zombies is the Australian philosopher David Chalmers, whose main opus 'The Conscious Mind' is wholly based on the idea of conceivability and logical possibility of zombies. The author aims to show that for the adequate analysis of Chalmers' zombie argument, the frame of the Analytic philosophy alone is not sufficient, (...) and due to that, one needs to involve Rene Descartes' philosophy as well as Husserlian phenomenology. It is because the author considers Chalmers' zombie argument as an inverted Cartesian argument from mind-body distinction and which has two levels of argumentation: intuitive obviousness and logical (conceivability-possibility frame). Chalmers' appeal to phenomenal consciousness, experience and intuition gives a solid basis to call his Philosophy of Mind project and himself as analytic phenomenology, and analytic phenomenologist respectively. Key words: the zombie argument, epiphenomenalism, the knowledge argument, intuitive obviousness, analytic phenomenology, continental phenomenology, Chalmers, Descartes, Husserl. (shrink)

У статті розглянуто особливості організаційної культури, яка існує/склалася на підприємствах галузі туризму й гостинності в Україні.

Подраздел монографии посвящен вопросам воспитание профессиональной культуры менеджера туристической отрасли в контексте организационной культуры в современных высших учебных заведениях.

Статтю присвячено аналізу матеріальної культури давньоруського населення Канівського Подніпров’я з погляду її інформаційних та атрактивних властивостей як предмета музейної експозиції. Проаналізовано як предмети матеріальної культури, так і нерухомі археологічні об’єкти та комплекси. Інформаційні властивості давніх артефактів як потенційних музейних експонатів запропоновано визначати за історичною інтерпретацією та статистичним принципом. Рівень атрактивності традиційно визначається зовнішнім виглядом артефакту і має відносний характер. До історичної інтерпретації входить низка характеристик: техніко-типологічні особливості артефактів, їхнє функціональне значення, походження, соціальна страта та етнічна належність власника або значення об’єкта (...) для давнього суспільства в період його функціонування за прямим призначенням. У музейній експозиції також повинні висвітлюватися регіональні особливості історико-культурного розвитку Канівського Подніпров’я у Х–ХІІІ ст. Статистичний принцип враховує чотири аспекти. У першому випадку статистично опрацьовуються для потреб музейної експозиції масові або рідкісні типи артефактів, притаманні «надетнічній» загальнодержавній культурі Давньої Русі. До другого належать матеріальні залишки, притаманні традиційній культурі східних слов’ян. До третього – об’єкти матеріальної спадщини, характерні для традиційної культури іноетнічних груп, які проживали на теренах Канівського Подніпров’я в давньоруський час. Четвертий аспект стосується імпортних речей. Отже, за інформаційними властивостями експонати розподілено на три групи: допоміжні, основні та унікальні. Перші відносно інших мають найменшу атрактивність, другі – середню, треті – високу. Експонати групи «допоміжні» доповнюють музейну експозицію, розширюючи її «інформаційний діапазон». Артефакти групи «основні» є рештками предметів матеріальної культури, здебільшого статистично найпоширеніших у культурних нашаруваннях пам’яток і пов’язаних із широкими масами давньоруського населення Канівського Подніпров’я. Знахідки групи «унікальні» спрямовані на підвищення загального рівня атрактивності експозиції. Переважно це речі, пов’язані з представниками соціальної верхівки давньоруського суспільства; або знахідки, які є носіями статистично рідкісної історичної інформації. Автор доходить висновку, що задля відображення якомога ширшої інформації про матеріальну культуру давньоруського населення в музейній експозиції мають бути представлені експонати всіх трьох груп. Однак центральне місце має належати експонатам групи «основні», оскільки саме вони відображають характер матеріальної культури найширших мас населення. -/- . (shrink)

This is the first Ukrainian translation of David Chalmers's 1995 classical paper "Facing Up to the Problem of Consciousness.".

This is the first Ukrainian translation of the seminal excerpt "Argument 1: The logical possibility of zombies" from David Chalmers's 1996 magnum opus The Conscious Mind.

This paper provides a short commentary to the first Ukrainian translation of the seminal excerpt "Argument 1: The logical possibility of zombies" from David Chalmers's magnum opus The Conscious Mind (1996). Here, I look at the main notions from the translated excerpt such as "mind," "perceiving," "be awake," "there is nothing it is like to be a zombie," "supervenience," conceivability, "completed physics," briefly explain their meaning, as well as show why I chose to translate them this way and not another.

Problem statement. Modern marketing requires effective tools to attract and retain customers, as well as improve communication with the audience. In this context, the use of artificial intelligence, in particular, ChatGPT (Generative Pre-trained Transformer), can be a promising innovative solution. However, the conclusions about the potential benefits and limitations of using ChatGPT in marketing are ambiguous, due to the little experience gained in this area. The purpose of the study is to assess the potential of using ChatGPT in marketing strategies, (...) to study the opportunities and challenges it presents for improving the efficiency of communication with customers and brand development. The methodological basis of the study is based on modern research on marketing and artificial intelligence and analysis of the results of using ChatGPT in real marketing campaigns. The main hypothesis of the study is the assumption that the use of ChatGPT in marketing can improve the quality of customer service, increase brand engagement, and increase customer loyalty. Summary of the main research material. The study examines the results of using ChatGPT in marketing strategies, in particular in online communications, especially in areas where personal interaction with customers is important. The working hypotheses were confirmed based on the analysis of data and information collected during the study. Possible limitations and challenges related to the implementation of ChatGPT in marketing practices were identified. The originality and practical significance of the study lies in the fact that the analysis helped to reveal the potential of using ChatGPT in marketing strategies and made it possible to formulate recommendations on the optimal use of this technology to attract and retain customers. Conclusions and prospects for further research. The conducted research allowed us to state that the use of ChatGPT in marketing contributes to increasing the efficiency of marketing activities of the enterprise in general and improving communications with customers in particular. Further research may include the development of new algorithms and strategies for the optimal use of artificial intelligence in marketing. (shrink)

The article discusses the role and importance of storytelling in the context of creating and maintaining organisational culture in the healthcare sector. Medical institutions are constantly solving complex tasks related to the provision of high-quality medical care and interaction with patients and staff. In this regard, storytelling is an important tool, aimed at strengthening cultural values and adjusting goals. The study examines the nature of organisational culture, its main components and culture, its main components and the peculiarities of its formation (...) and maintenance in medical institutions. Organisational culture affects all aspects of business processes and is an important element of corporate identity, in particular in the healthcare sector. healthcare. The authors determine that storytelling as a communication tool has become an important part of business communication and management in recent decades part of business communication and management practice in recent decades. Storytelling can be used to form common values and create meaningful narratives that promote cultural change and support the organisational organisational identity of healthcare facilities. Stories in healthcare facilities reveal the specifics and uniqueness of the organisation, help to distinguish it from competitors from competitors and create a competitive advantage in the market. They form the organisation’s identity and the loyalty of employees and customers. Storytelling has an impact on on the organisational culture of a medical institution, promotes stability and highlights the unique character of the organisation character of the organisation; it allows to form values, beliefs and needs of of employees based on the institution’s mission. Storytelling is important for understanding medical discourse and the system of narratives in healthcare organisations. It supports or discredits official narratives or discredit them, depending on the perception of stakeholders. It is important that storytelling in healthcare facilities is accessible to all stakeholders and promote internal identification and loyalty to the institution. Thus, storytelling is an essential tool for building and maintaining organisational culture in healthcare facilities, helping to create a unique identity and competitive advantage. The article aims to stimulating discussion of the experience of using storytelling and further research of this important aspect of management in the healthcare sector. of healthcare enterprises. (shrink)

Introduction. The medical sphere is constantly evolving, requiring improved approaches to its organisation and functioning. Advances in medical technology, observable changes in patient needs and growing competition challenge medical institutions to improve their strategies and approaches. Marketing technologies are becoming one of the key tools for achieving strategic goals. Purpose. This article is aimed at studying the peculiarities of the use of marketing technologies in the medical field. The main purpose of the study is to analyse the impact of marketing (...) tools on the development and success of medical institutions. Method (methodology). The methodological approach involves the use of an analytical approach to studying current trends in marketing and their impact on the healthcare sector. The study uses methods of data analysis and comparative analysis of marketing practices in medical institutions. Results. The study found that the use of targeted marketing strategies allows healthcare facilities to attract more patients, increase customer satisfaction and ensure an excellent reputation. The results of the study show a positive impact of the use of marketing tools on changing the perception of medical services by patients. Conclusions. The scope of application of the results is the practical activities of medical institutions seeking to improve their strategy of promotion and interaction with customers. The findings of the study can be used by marketers and managers of healthcare organisations to develop and implement effective marketing strategies. In summary, this article reveals the importance of using marketing technologies in the healthcare sector and provides practical recommendations for their successful implementation. The study emphasises that marketing in the healthcare industry is necessary to increase competitiveness and ensure quality medical care. (shrink)

Management decision-making is a daily task that managers of various levels solve in every organization. Degree of difficulty of this process depends on the scope of authority, responsibility level, manager’s position in organizational hierarchy; on the changes in the environment, unpredictability of which causes emergence of significant amounts of alternatives. For this reason, managers do not rely only on intuition or personal experience (which limited with selective perception, cognitive ability, ability to withstand stress and/or the presence of bias), but use (...) tools (methods) that have stood the test of time and practice; are based at the analysis of a significant amount of primary and secondary information; involve team-building to find the optimal option or to generate ideas. A significant amount of research papers are devoted to such methods, however, the author forms a synergetic approach which contains a detailed analysis of their correlation with the key factors of the competitiveness of enterprise, such as organizational culture and leadership. Existing decision-making practices, problems and style of management at the tourism enterprises are revealed from conducted survey (the first half of 2014) in tourism firms of Dnepropetrovsk and Zaporizhzhia regions of Ukraine, in which 729 tourism managers took part. The most popular decision-making practices in tourism branch were specified, among them are modeling and monitoring of previous results. The study proved the hypothesis of the author concerning strong connection of decision-making management and type of organizational culture. Moreover, 63% of managers were dissatisfied with low attention to organizational culture at their companies. The basis for future research and the synergetic matrix for decision-making management were worked out in the article which give preconditions for further studies and improvements in tourism management of Ukrainian enterprises. (shrink)

This paper attempts to do the following things. First, it reinterprets the notion of «mind engineering» from a more neutral standpoint and offers a totally new approach to the phenomenon. Thus, instead of looking at the phenomenon from a wholly negative perspective (such as identification of mind engineering with «brainwashing», «mind control» and other coercive and manipulatory techniques), it defines mind engineering as the process of «design/redesign, implementation/reimplementation, evaluation/reevaluation of minds». In itself, this process can be deliberate or forceful. Here, (...) the author looks at deliberate mind engineering primarily. Secondly, the «mind» is defined as a set of beliefs, and the latter, following Charles Peirce, is interpreted as the set of habits. The phenomenon of habit is interpreted pragmatically-hermeneutically and is defined as a «‘fixed’ functional interpretation of the world and one’s place in it that either works or does not work». If a specific interpretation constantly works, it constitutes a «good» habit. If it does not work, it means a «bad» habit. Unlike the current social-psychological approaches to habit as goal-independent and automatic, and therefore «mindless»/non-cognitive, the author claims that habits are essentially goal-dependent, and cognitive. The habit’s main goal is to resolve the problematic situation that the organism is in. Habit’s cognitive element is grounded in the organism’s interpretive effort that allows it to specify a problematic situation as problematic. Therefore, the connection between the organism and a situation is not direct/immediate but rather is mediated via functional interpretive meaning. In the end, mind engineering must be taken as «habit engineering», and, thus understood, the phenomenon in question can be seen as one of the key phenomena to clarify human nature. (shrink)

In this paper, I am dealing with the phenomena of “life” and “death.” The questions that I attempt to answer are “What is life, and what is death?” “Is it bad to die?” and “Is there life after death?” The method that I am using in this paper is that of phenomenology. The latter I understand as an inquiry into meaning, that is, what makes this or that phenomenon as such. Thus, I am approaching the phenomena in question from the (...) point of view of their meaning in the first place. I claim that ordinarily we constitute phenomena of “life” and “death” in a twofold way. When it comes to “life,” one can specify “life-as-biological,” and “life-as-a-possibility” senses. The former I understand as a cluster of biological processes that unfold in physical time. By “life-as-a-possibility,” I understand a cluster of projects, potentials that depend on our subjectivity. I claim that we essentially perceive life-as-biological through life-as-possibility. When it comes to “death,” I argue that we essentially constitute this phenomenon in a similar manner. On the one hand, we perceive “death” in the “death-as-biological/physical” sense which signifies the end of the organism’s biological processes. On the other hand, we constitute “death” as the “existential/practical death”/“death-of-possibility.” By that I mean an annihilation of all possibilities, and projects. In short, it is a situation when one’s life suddenly loses all its meaning and value: death of meaning. I argue that what constitutes the significance of “death-as-biological” for us is what I call the “existential/practical death” or “death-of-possibility.” I use the phenomena of mourning and suicide to illustrate my point better. -/- Reflecting on whether it is bad to die, I claim that if we accept the hypotheses I am defending in the paper, it appears that death is bad because it entails the loss of all possibilities. I also want to show that people’s desire for immortality is in fact reasonable, because the more one lives, the more possibilities one is able to realize. In other words, people’s desire for immortality is grounded in the essential understanding of the phenomenon of “life” as a possibility. -/- Reflecting on whether there is life after death, my answer is twofold. Since there is no scientific evidence of life after physical/biological death, I think there is no reason to believe in such as well. But when it comes to the question whether there is life after the existential/practical death, my answer is positive: “Yes, there is!” I try to show that it is always possible to find the meaning of life even in the light of the most terrible events. In this sense, there is always a light in the end of the tunnel. (shrink)

Розглянуто питання розвиток лідерських якостей майбутніх фахівців сфери туризму в процесі аудиторної та позааудиторної роботи.

Purpose – The purpose of this paper is to investigate the relationship between cognitive styles of managers working in tourism companies and dynamic capabilities of these companies. Design – The research relies on a quantitative questionnaire. Methodology – To answer the research question, the bivariate (Pearson) correlation was applied. A number of 268 answers from people working in tourism were received. Findings – We found a positive correlation between different dimensions of dynamic capabilities of tourism companies. These capabilities are influenced (...) by managers’ cognitive characteristics. The organizational culture plays a mediating role in the latter relationship. Implications for theory – The paper offers an alternative understanding of dynamic capabilities in tourism and hospitality; the paper also opens new paths for academic research on the impact of cognitive characteristics of managers on the dynamic capabilities of tourism companies. Implications for practitioners – Making accurate psychological portrait of the candidate can predict his/her behavior in certain situation, such as response towards environmental change using dynamic capabilities and when making the necessary changes to the organizational culture. Originality – This study proposes model of influence of a manager’s cognitive style on dynamic capabilities, whereby organizational culture moderates this relationship. (shrink)

The purpose of the article was 1) to assess the relationship between the organizational culture (OC) type and business strategy (BS); 2) to prove that OC influences the survival strategy success/implementation; 3) to contribute to the expansion of organizational theory by analyzing the Boston Consulting Group (BCG) strategy palette as the basis for developing an effective company survival strategy during the crisis. To achieve the purpose, correlation analysis between OC types (authors' typology) and BS (Boston Consulting Group and Miles & (...) Snow Models) was used (561 employees of different industries participated in the survey; the data collected laid the foundation for the research). As a result, it was proved that 1) certain types of organizational culture correspond to certain types of strategies; 2) during the period when the company overcomes the recession, OC affects strategic innovation decisions; 3) building a sustainable business ecosystem enhances the positive impact. The main limitations of the study are 1) some elements of subjectivity assessment, 2) constant changes in OC and BS, 3) the probability of different subcultures coexistence. Implications for a Central European audience: The results confirmed that there is a need for managers to 1) take into account the organizational culture characteristics/features to implement chosen strategies successfully; 2) be ready to adapt the OC before the BS is approved; 3) adopt the idea that building an innovation ecosystem can be crucial to confront the crisis with confidence. (shrink)

The sphere of international tourism for the period 2000–2018 has been explored and analyzed in the article. The dynamics of the world tourist flows development and income from international tourism are considered, the determinants of development are derived, the regional structure of the world market of tourist services is given. The development of the tourism industry in the world is analyzed by indicators: the number of tourist arrivals, tourism revenues at current prices, total contribution of tourism to GDP. The main (...) tourist regions are analyzed in the context of the study, they are compared both in terms of the number of tourist visits, and a list of the TOP 10 countries by volume of foreign exchange earnings from tourism in recent years. It is concluded that in recent years, there is a continuing upward trend in demand for emerging markets, with old markets such as the European market, partially losing its popularity. In the process of research, it is determined that in the conditions of development of the world economy, expansion of volumes of international trade, improvement of means of transport, communication, increase of internationalization and globalization of the world economy the demand for tourist services increases. One of the peculiarities of the development of the international tourist services market is the globalization of the market, which has reached all sectors of the tourism industry. It is concluded that nowadays international tourism is an important area of international economic activity, a complex sphere that significantly affects both the structure and the situation in the world economy as well as the economies of most individual countries and regions of the world. Tourism development has a stimulating effect on such sectors of the economy as transport, communications, trade, construction, agriculture, production of consumer goods, and іt is one of the most promising areas of structural restructuring of the economy, confirming the amount of foreign exchange earnings from tourism in the world in general and in individual countries. It is the increasing demand for tourism services and the volume of foreign exchange earnings from tourism in the world makes the topic relevant for further research. (shrink)

Проблеми взаємовпливу та взаємозв'язку економіки і культури складні й різноманітні, тому є теоретично й практично актуальними: без глибокого вивчення і методологічного та інституціонального визначення їх ролі неможливо зрозуміти сутність сучасних тенденцій в глобалізованому економічному процесі і нові тенденції суспільного середовища. В сучасному розумінні роль культури в економічному аспекті слід розглядати як функціонально пов’язану з усім суспільним виробництвом, головним чином – у відтворенні робочої сили та «інтелектуальному оснащенні» працівника. Сьогодні інновації та знання пронизують не тільки всі сфери певної національної економіки, вони (...) «розсіюються» у світовому просторі, перетинаючи державні кордони. У цьому випадку мова йде про міжнародний перелив або трансфер знань, який формується під впливом економічної культури суспільства. (shrink)

Every year, the number of tourists in the Chernobyl Exclusion Zone is increasing. The most numerous visitors are journalists who come to perform theirofficial duties. At the same time, researchers have not yet shown interest in such an interesting and important tourist phenomenon. The purpose of this article is to de- scribe a new phenomenon of media tourism in the Chernobyl Exclusion Zone and its features. The study was conducted with a help of a qualitative case study analysis method. The (...) websites of the state and private enterprises and mass media publications based on the results of trips to the territory for 2013-2017 were analyzed. As a result, the specific features of journalists who visit the Chernobyl Exclusion Zone were identified. Such journalists mainly have confidence in the absence of a threat to health (55%), developed empathy (45%) and imagination of thinking (45%). Consequently, the tragedy of history and the gloomy appearance of the territory, the suffering of local residents make it attractive to journalists. In addition, due to personal interest, the voluntary travel motive (61,5%) prevails over conditional forced travel (38,5%). At the same time, the attention of journalists to the territory is attracted due to the activities of tourists. The authors describe the so-called «compensation effect», when the reduction of tourists' attention to the territory is balanced by an increase in the attention of the mass media. The presence of risk explains the predominance of men among journalists in the Chernobyl Exclusion Zone (54%). For example, women can better assess the risk due to greater vulnerability. The peculiarity of journalists' work in the Chernobyl Exclusion Zone is the risk of radiation exposure and ethical controversy. The study shows that journalists' inherent positive world perception and profound sense of professional duty can successfully overcome these obstacles. The results of the study can be used by the following researchers to identify ways and strategies for promoting media tourism in the Chernobyl Exclusion Zone. The benefit of this study is to draw attention to a new unexplored tourist phenomenon. Mass media have a great influence on the formation of a positive attitude towards the territory and attracting the attention of tourists. Taking into account the specific features of media tourism will help to attract more tourists and improve the quality of rendering service to journalists. (shrink)

The purpose of the research. The main purpose of the study is to find out the experience of researching and solving the problem of professional burnout for physicians including family ones in the United States, by analyzing recent surveys and scientific papers of American and European scientists. Methodology. While working on the article, general scientific theoretical methods were used to accom-plish the tasks and achieve the purpose of the research. The methodological basis of the research was the structural-functional method, which (...) allowed considering the phenomenon of professional burnout as a whole with separate elements and their dependencies. Using a historical method, a brief overview of the research development by US scientists on the problem of professional burnout of physicians with a focus on key events that occurred at each of the stages highlighted in the scientific papers. A comparative method was used to compare the results of surveys of different years and topics, data presented in the proceedings of the scientists, and research approaches. Methods of systematization and generalization were used to formulate the paper’s conclusions, in particular, to highlight the essential features of the American research experience and practical problem solution of professional burnout of physicians. Results. It has been found that the professional burnout of physicians has been a matter of concern for the government, professional medical associations, and the general public for physicians of various US specialties for a long time. Although burnout affects physicians of all disciplines, it has been discovered that, among family physicians, this phenomenon exceeds the average level, especially compared to the general economically active population of the United States. Two approaches to identifying and reducing the risk of occupational burnout in the United States have been identified and characterized: the first approach covers measures aimed directly at a physician, that is, a specific individual, and the second, involves measures aimed at an organization, that is, a medical institution. It has been found that Ameri-can scientists have concluded that organizational measures are more effective, but the first approach should be applied as a first step in overcoming professional burnout. Practical meaning. The results of the research are applicable for further scientific exploration and practical problem solution of professional burnout of physicians, including family ones, in Ukraine. Prospects for further research. Meth-odology of surveys of physicians of various specialties on burnout, depression and professional satisfac-tion. Factors of professional burnout for family physicians in Ukraine. (shrink)

The purpose of the paper is to consider genesis and approaches to forming a security culture of tourism and hospitality enterprises that are superstructures of economic, industrial, professional, household, ecological, psychological and social security. In the research, apart from general scientific methods, we used the collection and analysis of primary information obtained from the survey of 220 respondents. Three areas that have a decisive influence on the security of tourism and hospitality enterprises have been identified: organizational culture, decision-making responsibility, and (...) competitiveness. The decision-making methods for different leadership styles were identified. There were conceptualized connection and strength of correlation between types of strategic decisions, leadership styles and organizational culture of tourism and hospitality enterprises. It has been proposed the factors’ configuration relevant to the security of tourism and hospitality enterprises, which focuses on the economic security formation as a function of organizational culture, responsibility for decision making and competitiveness. The styles of leadership and decision-making styles have been revealed, which determine the effectiveness of economic security of tourism and hospitality enterprises. (shrink)

This paper's purpose was to identify the key sources when formulating competitive advantages of hotel chains. The research assessed the financial activities performance included in annual hospitality industry reports and on their official websites; questioning of loyal and potential customers; the five-point Likert scale and the Pearson correlation coefficient were applied to understand the possible consumer reaction to a certain competitive advantage or its absence. The paper confirms the effectiveness of key sources used by management to win and retain competitive (...) advantages: despite strong dependence on the economic cycle phase etc., after the devastating crisis of 2007, 2008, but also to achieve sustainable growth. All the networks examined over the last decade have expanded their presence in international markets, diversified the portfolio of brands, increased the number of jobs and profits. It was also proved that the opinion of the final consumer is still not sufficiently taken into account in the assessment of the Pearson correlation coefficient (the latter allowed the authors to propose their own definition of the competitive advantage in the industry). The paper attempts for the first time to consider the competitive advantages of hotel chains from the point of view not only of theorists and business practitioners, but also with the view of the opinion of the services consumer; there were identified the discrepancies, which consideration would allow to increase the level of guest satisfaction and, accordingly, the efficiency of the hotel business. In future papers, the authors plan to verify the existence of a correlation between the degree of guest loyalty to a particular hotel network and the main financial results of its activities. (shrink)

Different approaches to the definition of organizational culture are considered; its types, essential elements and functions in the organization are characterized. Author's point of view on organizational culture in a broad and narrow sense is formulated. Some peculiarities of employees’ perception of organizational culture in Ukrainian enterprises are analyzed.

The collective monograph «Determinants of Innovation and Investment Development of Multisectoral Entrepreneurship, Tourism and Hospitality Industry» is devoted to the 20th anniversary of the Educational and Scientific Institute of Economics and Law of Cherkasy Bohdan Khmelnytsky National University and is a continuation of the research tradition on the development of entrepreneurship, innovation, finance, competition, accounting and auditing problems, tourism, hotel and restaurant business. The results of the scientific research presented in the collective monograph show the achievements of the representatives of (...) various scientific schools, allow analyzing the experience gained and, considering current economic and political realities, contribute to the scientific substantiation of the prospects for the development of entrepreneurship, tourism industry, hotel and restaurant economy, enrich the intellectual potential of higher schools. The topics of sections and subsections identify the problem issues of innovation, investment and information technology in entrepreneurship, consider the competitive environment in the field of entrepreneurship, investigate the financial-economic and social problems, various directions of tourism industry development, declared by the World Economic Forum jointly with the World Tourism Organization (UN WTO). Particular attention is paid to the development of new trends in the hotel and restaurant business. A common task for scientists, educators, and employers in the conditions of international environmental instability is the formation and dissemination of new knowledge to achieve ambitious goals concerning the entrepreneurship development of tourism, hotel and restaurant business. The proposed discussion of current issues, experience and recommendation exchange will contribute to problem solving, research intensifying in the specified areas of activity. An important component of the modern economics is entrepreneurship; and the intensification of entrepreneurial activity should ensure overcoming of economic crises and their social and economic consequences, and determine the dynamic progress of a society and future welfare of people. It is entrepreneurship that is considered in many economically developed countries as a defining condition for a social and economic prosperity. Entrepreneurial activity involves all branches of economy including industrial, humanitarian and service areas. Therefore, it is necessary to study the key factors for the development of entrepreneurial activity in Ukraine. The current problems of entrepreneurship, tourism, hotel and restaurant business are extensively investigated by both domestic and foreign scholars. A number of researches focuses on these problems. Without diminishing the importance of their contribution to science, the need for further research and improvement should be noted. Therefore, in the monograph, special attention is paid to the state support of business structures, the regulation mechanisms of entrepreneurship, tourism, hotel and restaurant business, social sphere and interaction of market and state institutions, etc. The research was carried out using the developed scientifically substantiated methodological approaches based on the scientific developments of leading foreign and domestic scientists, which allowed proposing the specific directions of entrepreneurship development in the fields of economy, tourism, hotel and restaurant business. The unique nature of the monograph is not only its scientific significance, but also its practical application; since the substantiated positions, measures, proposals for the further transformation of economic processes in Ukraine and in the world have practical value. (shrink)

A critical analysis of the Ukrainian experience of vocational training of personnel is conducted in the work. The statistics data on the number of employees who participated in vocational training activities during 2016-2018 are presented and analyzed. Based on the analysis, the main reasons for the low interest of Ukrainian business owners in the personnel vocational training were identified. In the work, the author also has highlighted the factors that restrain and activate the development of vocational training of personnel at (...) Ukrainian enterprises. In order to increase the efficiency of professional development of personnel at Ukrainian enterprises, the author proposes to use modern methods for this purpose. Because traditional methods do not produce the desired results. Ukrainian enterprises need to invest in staff training, which is the main reserve for improving their performance. (shrink)

We analyzed conceptual management principles of innovative activities of tourist enterprises. We researched the definition of the innovation, innovative activities, innovative potential of tourism peculiarities and activities of tourist enterprises. We proved the necessity to involve managers of tourist enterprises to create innovative potential of the enterprise in tourism sphere. We proposed to investigate “innovative potential of tourist enterprise” as a possibility to transform and rationalize the experience and existing stereotypes of subjects’ cooperation in business process, and “innovative activities of (...) tourist enterprise” we regard as a complex of scientific, organizational, technological, commercial, financial activities which lead to innovation. (shrink)

In the article the importance of organizational culture indicators for the tourism industry, described the factors that affect the improvement of tourism, defined the importance of social work and social indicators in tourism.

The article analyzes and presents the results of international experience of integration development in the field of tourism and hospitality, modern and efficient methods of integration in the field of tourism. The effective ways of realization of integration development programs at tourist enterprises and hotel chains are determined. The main objectives of integration processes in the field of tourism are also defined. The analysis of the most famous multinational tour operators and the largest hotel chains in the world in the (...) form of a table and graph is shown. The processes that take place at the expense of integration processes in the tourism business are analyzed and identified. A promising direction for further research is the economic feasibility of the feasibility of international integration in the tourism sector and ways to improve the strategies of integration management. (shrink)

This article analyses the conceptual foundations of the notion of economic security in the context of the organizational culture of the tourism companies of Ukraine. The influence of the organizational culture on the economic security of the companies is justified. The areas of the security services of tourism companies are described. The conditions and criteria for establishing the systems of economic security at tourism.

The aim of the article is to identify the impact of cognitive style of management on the development of tourism and hospitality companies. The article discusses some approaches to the definition of “cognitive style”, presents the author’s understanding in the organizational context, namely, the cognitive style should be understood as the features of awareness, interpretation and dissemination of external and internal information by the staff in order to improve the efficiency and competitiveness of the products manufactured. The table “The attitude (...) of employees of different cognitive styles to work according to the classification by Cool E., Holland J., Myers Briggs I.” was developed, which allows determining the relationships between correspondence of the employee cognitive style to his duties and attitude to work. The trends of choosing tourist services by the consumer depending on his individual cognitive style have been analyzed. The necessity of taking into account the cognitive features both of the staff (in order to increase productivity, loyalty, improve health and self-esteem) and the consumer (to increase the level of his satisfaction of the services) has been proved. (shrink)