The authors of the book have come to the conclusion that toensuring the country’s security in the conditions of military aggression, it is necessary to use the mechanisms of protection of territories and population, support of economic entities, international legal levers of influence on the aggressor country. Basic research focuses on assessment the resource potential of enterprises during martial law, the analysis of migration flows in the middle of the country and abroad, the volume of food exports, marketing and logistics (...) system. The research results have been implemented in the different decision-making models during martial law, information and economic security management, formation of personnel potential and assets of enterprises, food, energy and environmental security management, use of budgetary levers and financial instruments. The results of the study can be used in the developing of directions, programs and strategies for the post-war recovery of Ukraine’s economy and the attraction of foreign investments in the regions, decision-making at the level of ministries and agencies that regulate security management processes. The results can also be used by students and young scientists in the educational process and conducting scientific research on the problems of ensuring the country’s security. (shrink)

The article deals with the specificity of the management system of modern tourist enterprise. There are discovered facts which distinguish the difference between management of tourist enterprise from management of enterprises in other economic spheres. Taking into consideration these facts it was offered the system of local indices assessment of the level of socio-economic system of tourist enterprise management. There were given recommendations to the separate indices for assessment and application in practical activity of tourist agencies. We paid special attention (...) to the necessity of using offered indices while making administrative decisions. (shrink)

The article explores the particular approaches to the determination of the essence and components of the definitions, such as «culture» and «organizational culture». It highlights the main points of cultural impact on the enterprise’s work effectiveness; introduces the author’s definition of the balanced culture as the development factor of an enterprise; analyzes the manager’s part of the building of a balanced culture; reviews the concept of cultural balance and proposes the author’s definition of this concept.

The sphere of international tourism for the period 2000–2018 has been explored and analyzed in the article. The dynamics of the world tourist flows development and income from international tourism are considered, the determinants of development are derived, the regional structure of the world market of tourist services is given. The development of the tourism industry in the world is analyzed by indicators: the number of tourist arrivals, tourism revenues at current prices, total contribution of tourism to GDP. The main (...) tourist regions are analyzed in the context of the study, they are compared both in terms of the number of tourist visits, and a list of the TOP 10 countries by volume of foreign exchange earnings from tourism in recent years. It is concluded that in recent years, there is a continuing upward trend in demand for emerging markets, with old markets such as the European market, partially losing its popularity. In the process of research, it is determined that in the conditions of development of the world economy, expansion of volumes of international trade, improvement of means of transport, communication, increase of internationalization and globalization of the world economy the demand for tourist services increases. One of the peculiarities of the development of the international tourist services market is the globalization of the market, which has reached all sectors of the tourism industry. It is concluded that nowadays international tourism is an important area of international economic activity, a complex sphere that significantly affects both the structure and the situation in the world economy as well as the economies of most individual countries and regions of the world. Tourism development has a stimulating effect on such sectors of the economy as transport, communications, trade, construction, agriculture, production of consumer goods, and іt is one of the most promising areas of structural restructuring of the economy, confirming the amount of foreign exchange earnings from tourism in the world in general and in individual countries. It is the increasing demand for tourism services and the volume of foreign exchange earnings from tourism in the world makes the topic relevant for further research. (shrink)

The purpose of the paper is to consider genesis and approaches to forming a security culture of tourism and hospitality enterprises that are superstructures of economic, industrial, professional, household, ecological, psychological and social security. In the research, apart from general scientific methods, we used the collection and analysis of primary information obtained from the survey of 220 respondents. Three areas that have a decisive influence on the security of tourism and hospitality enterprises have been identified: organizational culture, decision-making responsibility, and (...) competitiveness. The decision-making methods for different leadership styles were identified. There were conceptualized connection and strength of correlation between types of strategic decisions, leadership styles and organizational culture of tourism and hospitality enterprises. It has been proposed the factors’ configuration relevant to the security of tourism and hospitality enterprises, which focuses on the economic security formation as a function of organizational culture, responsibility for decision making and competitiveness. The styles of leadership and decision-making styles have been revealed, which determine the effectiveness of economic security of tourism and hospitality enterprises. (shrink)

Статтю присвячено аналізу матеріальної культури давньоруського населення Канівського Подніпров’я з погляду її інформаційних та атрактивних властивостей як предмета музейної експозиції. Проаналізовано як предмети матеріальної культури, так і нерухомі археологічні об’єкти та комплекси. Інформаційні властивості давніх артефактів як потенційних музейних експонатів запропоновано визначати за історичною інтерпретацією та статистичним принципом. Рівень атрактивності традиційно визначається зовнішнім виглядом артефакту і має відносний характер. До історичної інтерпретації входить низка характеристик: техніко-типологічні особливості артефактів, їхнє функціональне значення, походження, соціальна страта та етнічна належність власника або значення об’єкта (...) для давнього суспільства в період його функціонування за прямим призначенням. У музейній експозиції також повинні висвітлюватися регіональні особливості історико-культурного розвитку Канівського Подніпров’я у Х–ХІІІ ст. Статистичний принцип враховує чотири аспекти. У першому випадку статистично опрацьовуються для потреб музейної експозиції масові або рідкісні типи артефактів, притаманні «надетнічній» загальнодержавній культурі Давньої Русі. До другого належать матеріальні залишки, притаманні традиційній культурі східних слов’ян. До третього – об’єкти матеріальної спадщини, характерні для традиційної культури іноетнічних груп, які проживали на теренах Канівського Подніпров’я в давньоруський час. Четвертий аспект стосується імпортних речей. Отже, за інформаційними властивостями експонати розподілено на три групи: допоміжні, основні та унікальні. Перші відносно інших мають найменшу атрактивність, другі – середню, треті – високу. Експонати групи «допоміжні» доповнюють музейну експозицію, розширюючи її «інформаційний діапазон». Артефакти групи «основні» є рештками предметів матеріальної культури, здебільшого статистично найпоширеніших у культурних нашаруваннях пам’яток і пов’язаних із широкими масами давньоруського населення Канівського Подніпров’я. Знахідки групи «унікальні» спрямовані на підвищення загального рівня атрактивності експозиції. Переважно це речі, пов’язані з представниками соціальної верхівки давньоруського суспільства; або знахідки, які є носіями статистично рідкісної історичної інформації. Автор доходить висновку, що задля відображення якомога ширшої інформації про матеріальну культуру давньоруського населення в музейній експозиції мають бути представлені експонати всіх трьох груп. Однак центральне місце має належати експонатам групи «основні», оскільки саме вони відображають характер матеріальної культури найширших мас населення. -/- . (shrink)

In the article the importance of organizational culture indicators for the tourism industry, described the factors that affect the improvement of tourism, defined the importance of social work and social indicators in tourism.

The aim of the article is to identify the impact of cognitive style of management on the development of tourism and hospitality companies. The article discusses some approaches to the definition of “cognitive style”, presents the author’s understanding in the organizational context, namely, the cognitive style should be understood as the features of awareness, interpretation and dissemination of external and internal information by the staff in order to improve the efficiency and competitiveness of the products manufactured. The table “The attitude (...) of employees of different cognitive styles to work according to the classification by Cool E., Holland J., Myers Briggs I.” was developed, which allows determining the relationships between correspondence of the employee cognitive style to his duties and attitude to work. The trends of choosing tourist services by the consumer depending on his individual cognitive style have been analyzed. The necessity of taking into account the cognitive features both of the staff (in order to increase productivity, loyalty, improve health and self-esteem) and the consumer (to increase the level of his satisfaction of the services) has been proved. (shrink)

In this paper, I am dealing with the phenomena of “life” and “death.” The questions that I attempt to answer are “What is life, and what is death?” “Is it bad to die?” and “Is there life after death?” The method that I am using in this paper is that of phenomenology. The latter I understand as an inquiry into meaning, that is, what makes this or that phenomenon as such. Thus, I am approaching the phenomena in question from the (...) point of view of their meaning in the first place. I claim that ordinarily we constitute phenomena of “life” and “death” in a twofold way. When it comes to “life,” one can specify “life-as-biological,” and “life-as-a-possibility” senses. The former I understand as a cluster of biological processes that unfold in physical time. By “life-as-a-possibility,” I understand a cluster of projects, potentials that depend on our subjectivity. I claim that we essentially perceive life-as-biological through life-as-possibility. When it comes to “death,” I argue that we essentially constitute this phenomenon in a similar manner. On the one hand, we perceive “death” in the “death-as-biological/physical” sense which signifies the end of the organism’s biological processes. On the other hand, we constitute “death” as the “existential/practical death”/“death-of-possibility.” By that I mean an annihilation of all possibilities, and projects. In short, it is a situation when one’s life suddenly loses all its meaning and value: death of meaning. I argue that what constitutes the significance of “death-as-biological” for us is what I call the “existential/practical death” or “death-of-possibility.” I use the phenomena of mourning and suicide to illustrate my point better. -/- Reflecting on whether it is bad to die, I claim that if we accept the hypotheses I am defending in the paper, it appears that death is bad because it entails the loss of all possibilities. I also want to show that people’s desire for immortality is in fact reasonable, because the more one lives, the more possibilities one is able to realize. In other words, people’s desire for immortality is grounded in the essential understanding of the phenomenon of “life” as a possibility. -/- Reflecting on whether there is life after death, my answer is twofold. Since there is no scientific evidence of life after physical/biological death, I think there is no reason to believe in such as well. But when it comes to the question whether there is life after the existential/practical death, my answer is positive: “Yes, there is!” I try to show that it is always possible to find the meaning of life even in the light of the most terrible events. In this sense, there is always a light in the end of the tunnel. (shrink)

In the article charity as a factor in building a strong organizational culture is considered; examples of the charitable activities of the world’s leading companies, including health, tourism and hospitality, are demonstrated; the survey results of these industries employees understanding of the culture of philanthropy features are presented; the existence of a link between the characteristics and types of a strong organizational culture, on the one hand, and the charitable donations policy, on the other hand, is proved; recommendations for creating (...) a culture of philanthropy in a company are made. (shrink)

In this paper, I critically approach the essence of Dewey’s philosophy: his method. In particular, it is what Dewey termed as denotative method is at the center of my attention. I approach Dewey’s denotative method via what I call the “genealogical deconstruction” that is followed by the “pragmatic reconstruction.” This meta-approach is not alien to Dewey’s philosophy, and in fact was employed by Dewey himself in Experience and Nature. The paper consists of two parts. In Part 1, I genealogically deconstruct (...) the philosophical foundation of the denotative method: the doctrine of immediate empiricism. The latter was originally stated in Dewey’s 1905 seminal “The Postulate of Immediate Empiricism” article, and fully developed twenty years later in his Experience and Nature. I claim that Dewey’s immediate empiricism is essentially incompatible with his pragmatism (instrumentalism) and with pragmatism overall. In Part 2, I pragmatically reconstruct Dewey’s denotative method from the perspective of what I term as the “hermeneutic empiricism” which is grounded in Dewey’s 1896 “The Reflex Arc Concept in Psychology” article. As opposed to the immediate empiricism’s main thesis “things are what they are experienced as,” the motto of the hermeneutic empiricism would be “things are what they are interpreted as”/“things are experienced what they are interpreted as.” The above-mentioned pragmatic reconstruction also leads to the transformation of the notion of “common sense” which is vital to Dewey’s method, into the notion of sound reason. (shrink)

Today's realities require medical institutions to take more careful account of intangible factors that make up an irreplaceable component of cultural characteristics. Changes in the socio-economic conditions of economic activity have led to increased attention of the management of medical institutions to the need to form a corporate style that will provide additional competitive advantages. The purpose of the study is to identify the functions and elements of the corporate style of a medical institution and its subdivisions, to find out (...) its impact on the collective consciousness and behavior of consumers of medical services and to establish requirements for its development. The methodological basis of the study is modern research on the formation of corporate style and its impact on the reputation and successful development of organizations. The main hypothesis of the study is the assumption that corporate style influences the level of recognition and authority of a medical institution. Summary of the main research material. It is proved that an authentic, working corporate style for a modern medical institution is a necessary element of its organizational culture. It is determined that the corporate style contributes to creating a positive image of a medical institution in the eyes of consumers; allows distinguishing a medical institution from other medical institutions with a similar range of services; strengthens the organizational spirit of medical staff; increases the effectiveness of advertising; and creates a favorable image of a medical institution. The originality and practical significance of the study lies in the fact that a comparative analysis of the elements of corporate style of city clinical hospitals in Dnipro, which are clearly implemented on the official pages on the Internet, was carried out. Conclusions and prospects for further research. The conducted research has made it possible to state that the considered medical institutions of the city of Dnipro do not pay the necessary attention to the formation of their own corporate style. Sporadic initiatives and events create the appearance of the existence of a corporate style of a medical institution, but do not ensure the existence of such a corporate style that would work to increase the recognition and authority of a medical institution. (shrink)

In this paper, I argue that Dewey’s ultimate solution to the mind-body problem is grounded not in his emergentist metaphysics per se but rather in his metametaphysical qualitative naturalism. The latter precedes Dewey’s emergent theory of mind, as postulated in his Experience and Nature. Thus, Dewey’s emergentism is rather a consequence of his qualitative naturalism. As such, Dewey’s ultimate metametaphysical solution to the mind-body problem precedes his emergentist metaphysics, and not vice versa. The essence of Dewey’s qualitative naturalism can be (...) captured in a maxim “Quality first, quantity second!” which is an alternative to Galileo’s quantitative naturalism with the maxim “Quantity first, quality second!”. (shrink)

The issue of safety culture is one of the most important in a modern medical facility because any problems during the provision of services may lead to irreversible consequences. Not only the patient may suffer, but the doctor who assisted. Unfortunately, very little attention to this issue is paid in Ukraine. Based on this, we can say that the topic is relevant and requires studying. -/- The purpose of writing this article is the analysis of the ways of forming professional (...) safety culture in clinical medicine. The methods by which we carried out scientific research are observation, analysis, evaluation, comparison, generalization. -/- The work examined interpretation of the term "safety culture", types of innovation in which it belongs and the main methods of its creation in the medical field. -/- Safety culture in the medical field involves the right of all health care workers to use measures to prevent actions that can harm a patient or a colleague. Different approaches were considered in the interpretation of the term "safety culture" and we proposed our own: safety culture is a system of values, objectives, knowledge and skills, rules and procedures, convictions shared by representatives of a certain medical profession and supported by patients, creating a favourable working climate, atmosphere of trust and becoming an efficient tool for achieving the goals of the organization. -/- The main components of the safety culture were defined: responsibilities of managers, communication, performance, resources of safety, trust, the degree of job satisfaction, etc. Based on several studies, it was found that no country has a perfect medical system. Every system should be improved. -/- We proposed measures to fix the situation with the safety culture in health care facilities. The correct management of safety can eliminate or fix many medical errors. That is why the need for a clear program of implementation, execution and control of SC in the medical establishment is necessary. -/- Scientific novelty of this work lies in the interpretation of the term "safety culture" at medical institutions and in determining major steps towards its creation. Practical value of the work is the opportunity to implement these steps in medical institutions for improvement of the safety culture and, therefore, to reduce the risk of bad accidents during treatment. -/- Further research can address safety culture management in medical institutions on the examples from the experience of countries with effective systems of health care. (shrink)

Problem statement. Modern marketing requires effective tools to attract and retain customers, as well as improve communication with the audience. In this context, the use of artificial intelligence, in particular, ChatGPT (Generative Pre-trained Transformer), can be a promising innovative solution. However, the conclusions about the potential benefits and limitations of using ChatGPT in marketing are ambiguous, due to the little experience gained in this area. The purpose of the study is to assess the potential of using ChatGPT in marketing strategies, (...) to study the opportunities and challenges it presents for improving the efficiency of communication with customers and brand development. The methodological basis of the study is based on modern research on marketing and artificial intelligence and analysis of the results of using ChatGPT in real marketing campaigns. The main hypothesis of the study is the assumption that the use of ChatGPT in marketing can improve the quality of customer service, increase brand engagement, and increase customer loyalty. Summary of the main research material. The study examines the results of using ChatGPT in marketing strategies, in particular in online communications, especially in areas where personal interaction with customers is important. The working hypotheses were confirmed based on the analysis of data and information collected during the study. Possible limitations and challenges related to the implementation of ChatGPT in marketing practices were identified. The originality and practical significance of the study lies in the fact that the analysis helped to reveal the potential of using ChatGPT in marketing strategies and made it possible to formulate recommendations on the optimal use of this technology to attract and retain customers. Conclusions and prospects for further research. The conducted research allowed us to state that the use of ChatGPT in marketing contributes to increasing the efficiency of marketing activities of the enterprise in general and improving communications with customers in particular. Further research may include the development of new algorithms and strategies for the optimal use of artificial intelligence in marketing. (shrink)

Монографію присвячено теоретичним дослідженням менеджменту науки. Розглянуто сутність управління науковим пошуком як окремого виду діяльності. Досліджено шляхи вирішення фундаментальних та прикладних питань, які виникають під час проведення наукових досліджень та впровадження їх результатів. Визначено категорії культури наукового пошуку. Окрему увагу приділено питанням захисту інтелектуальної власності, а також презентації та комерціалізації результатів наукових розробок. Монографія буде корисною для магістрів, аспірантів, молодих науковців та усіх, хто займається науковими дослідженнями.

Introduction. The medical sphere is constantly evolving, requiring improved approaches to its organisation and functioning. Advances in medical technology, observable changes in patient needs and growing competition challenge medical institutions to improve their strategies and approaches. Marketing technologies are becoming one of the key tools for achieving strategic goals. Purpose. This article is aimed at studying the peculiarities of the use of marketing technologies in the medical field. The main purpose of the study is to analyse the impact of marketing (...) tools on the development and success of medical institutions. Method (methodology). The methodological approach involves the use of an analytical approach to studying current trends in marketing and their impact on the healthcare sector. The study uses methods of data analysis and comparative analysis of marketing practices in medical institutions. Results. The study found that the use of targeted marketing strategies allows healthcare facilities to attract more patients, increase customer satisfaction and ensure an excellent reputation. The results of the study show a positive impact of the use of marketing tools on changing the perception of medical services by patients. Conclusions. The scope of application of the results is the practical activities of medical institutions seeking to improve their strategy of promotion and interaction with customers. The findings of the study can be used by marketers and managers of healthcare organisations to develop and implement effective marketing strategies. In summary, this article reveals the importance of using marketing technologies in the healthcare sector and provides practical recommendations for their successful implementation. The study emphasises that marketing in the healthcare industry is necessary to increase competitiveness and ensure quality medical care. (shrink)

This is the first Ukrainian translation of the seventh chapter, “Nature, Life and Body-Mind,” from John Dewey’s 1925 philosophical magnum opus Experience and Nature.

In modern conditions the questions of personnel management, including motivation, acquire new meaning. Particularly given the problems relevant to the service sector, where at the beginning of the XXI century employing more than 60% of the workforce in developed countries. These circumstances determine the need for a modern concept of material and immaterial motivation of service industries. Such factors determine the need for the development modern concept of material and immaterial motivation of service industries staff. To obtain indicated objective during (...) research analyzed the existing concepts and paradigm of staff motivation with highlighting their advantages and disadvantages. The results obtained allowed to establish that scientific and expert community does not have the unified approach to the classification and identification of the most effective ones. Special attention is given to modern developments and approaches to the motivation problem. This fact caused the structure of follow studies, including three interlinked vectors: analysis of the essential content of the fundamental concepts in the field of staff motivation; defining features of employee motivation at the enterprises sphere of services; introduction to the key successful international practices which apply by service companies. In general, the results obtained enabled the author’s model of the modern concept of material and non-material motivation at the enterprises the service sector and the corresponding mechanism for the implementation. (shrink)

This paper provides a short historical-philosophical commentary on the first Ukrainian translation of the seventh chapter, «Nature, Life and Body-Mind», from John Dewey’s Experience and Nature, first published in1925, and which has since been regarded as Dewey’s philosophical magnum opus. This commentary includes a short history of the book, a description of its structure, as well as a brief consideration of its significance from both historical and contemporary perspectives. -/- The paper briefly discusses the book’s main methodology, denotative method, which (...) treats experience from a functional perspective the essence of which can be thought of as the practice-theory-practice pattern. For Dewey, implementing this method into philosophy should make the latter more practical and effective. -/- Experience and Nature is a clear expression of Dewey’s overall metaphysics and philosophy of mind and the book’s seventh chapter is central when it comes to Dewey’s solution to the mind-body problem. Thus, the paper briefly discusses Dewey’s emergent theory of mind, which is Dewey’s metaphysical solution to the mind-body problem, and which aims at restoring the continuity between nature and experience. -/- Since this translation is in a sense experimental, this or that terminological approach should not be understood as the ultimate truth. Thus, any constructive criticism, correctives and suggestions are welcomed. The pragmatic approach to philosophy and philosophizing is essentially fallibilist, and philosophical translation is in no way exception to that. -/- This translation is a part of Dewey’s Experience and Nature Centennial celebration organized by Center for Dewey Studies at Southern Illinois University Carbondale. -/- . (shrink)

The hotel sector of the travel industry is the leader according to the indicator of economic growth, which is observed in both developed and developing countries. Even under the economic instability and global natural disasters, the industry has seen growth in recent years. The franchising model for expanding activities is central to all successful hotel chains. The article deals with the franchising model for the travel business expansion and the economic performance of hotel chains such as Marriott International, Wyndham Hotels, (...) and Hilton. They hold a prominent place in the global hotel business, have a steady tendency to expand their business, hold high positions in the ranking of the best franchises in the world and have been recognized by experts. The main risks for the franchisor and franchisee are determined when making a decision on the expansion of the international travel business, which must be taken into account when developing new markets for hotel chains. The main advantages of the franchising model of expansion, which promote understanding between the parties of the franchise agreement, dynamicize hotel chains expansion and allow for reducing their expenses and increasing incomes. It was found that the growth of net profit and total income in the indicated hotel chains was due to the increase in the number of rooms in franchising and the positive dynamics of franchise income. A more dynamic pace occurred after the crisis growth in revenues from the franchisee compared with the managerial model. A closer relationship between revenues and key financial indicators has been proved when using a franchising model. (shrink)

Мета дослідження – позначити концептуальні засади теорії динамічних здібностей підприємства та розкрити її прикладний потенціал. Результати. У дослідженні ідентифіковано актуальні проблемні аспекти теорії динамічних здібностей підприємств та висвітлено шляхи їх розв’язання. По-перше, це імператив подальшого розвитку фундаментальних основ теорії динамічних здібностей та знаходження науковообґрунтованої ефективної емпіричної методики їх вимірювання. По-друге, це обмеженість проникнення концепції динамічних здібностей в українське наукове середовище та наявність проблем із трактуванням теоретичних і прикладних англомовних розробок. У статті розкрито історичні та науково-методичні засади формування теорії динамічних здібностей (...) підприємств. Визначено концептуальні положення західних фундаторів теорії динамічних здібностей і наукове висвітлення даного напряму досліджень в Україні. Розглянуто потенціал застосування теоретико-прикладних основ динамічних здібностей на підприємствах. Наведено методологічні рішення щодо вимірювання динамічних здібностей українських підприємств. Практичне значення дослідження. Результати дослідження надають можливість україномовній науковій громадськості опанувати концепцію динамічних здібностей, сформувати у працівників підприємств можливість самостійно діагностувати динамічні здібності та здійснювати порівняння у часі власних здобутків з досягненнями інших учасників ринкових відносин. Оригінальність/цінність/наукова новизна дослідження. Концептуалізовано логіку формування теорії динамічних здібностей і ідентифіковано перспективні напрями її трансформації у бік вивчення основних факторів, що впливають на результати діяльності ключових людських ресурсів; доведена можливість застосування прикладних методів у країнах з різним типом економічної системи, у різних галузях та ринках підприємствами, що здійснюють комерційну та некомерційну діяльність незалежно від їх типу та розміру; розроблено основи методології адаптації англомовних методичних розробок до рівня їх практичного застосування на українських підприємствах з можливістю отримання статистично значущих результатів і їх подальшого використання для підвищення результативності. Перспективи подальших досліджень – розробка комплексного прикладного механізму виміру динамічних здібностей підприємства, який би дозволяв проектувати та здійснювати заходи підвищення прибутковості, а також досягнення у тактичному й утримання у стратегічному періоді конкурентного успіху. Тип статті – теоретична. (shrink)

The purpose of this paper is to investigate different approaches in measurement of the concept of dynamic capabilities. The paper focuses on a formative measurement model by Wilden and colleagues (2013) and a reflective model by Li and Liu (2014). The models were tested on Ukrainian firms in relation to their performance. A Ukrainian and Russian translation of both measurements is introduced and tested. The proposed measurements were tested by applying a partial least squares algorithm using SmartPLS™ software. The sample (...) contained 113 randomly selected firms from the city of Dnipropetrovs’k and the Dnipropetrovs’k region. The results showed that, first, both measurement approaches produced similar results. There were no statistically significant differences between the results received from these measurements. Second, organizational settings like firm size and firm type did not influence the results. Third, dynamic capabilities proved to be a reliable predictor of a firm’s performance. This study is unique in that it applies and compares two different measuring models (reflective and formative) and provides empirical data on the usefulness of both methods. (shrink)

Gender issues are well-researched in the general management literature, particular in studies on new ventures. Unfortunately, gender issues have been largely ignored in the dynamic capabilities literature. We address this gap by analyzing the effects of gender diversity on dynamic capabilities among micro firms. We consider the gender of managers and personnel in 124 Ukrainian tourism micro firms. We examine how a manager’s gender affects the firm’s sensing capacities and investigate how it moderates team gender diversity’s impact on sensing capacities. (...) We also investigate how personnel composition impacts seizing and reconfiguration capacities. We find that female managers have several shortcomings concerning a firm’s sensing capacity but that personnel gender diversity increases this capacity. Team gender diversity has positive effects on a firm’s seizing and reconfiguration abilities. Our study advances research on gender diversity and its impact on firm capabilities and illustrates its relevance for staffing practices in micro firms. (shrink)

In this paper, I attempt to clarify the heart of Dewey’s philosophy: his method (denotative method (DM) / pattern of inquiry (PI)). Despite the traditional understanding of Dewey as anti-foundationalist, I want to show that Dewey did have metaphysical foundations for his method: the principle of continuity or theory of emergentism. I also argue that Dewey’s metaphysical position is better named as ‘cultural emergentism’, rather than his own term ‘cultural naturalism’. What Dewey called ‘common sense’ in his Logic, Husserl termed (...) as the ‘life-world’ in his Crisis. I compare two perspectives of dealing with the phenomenon and conclude that for Dewey, the difference between natural sciences and the common sense inquiry is that of subject-matter but not of method. Thus, the goal is to find the unified method to be applied in both domains. Whereas Husserl was more pessimistic: for him, the difference was not only in subject-matter, but in the very methods. Following that discussion, I also attempt to reformulate the hard problem of consciousness in Deweyan terms. In the end, I compare Dewey’s DM / PI with Popper’s understandings of scientific method and conclude that there is no significant difference between the two and that Dewey’s method could also be looked at as hypothetic-deductive method, with the only difference in emphases. (shrink)

Management decision-making is a daily task that managers of various levels solve in every organization. Degree of difficulty of this process depends on the scope of authority, responsibility level, manager’s position in organizational hierarchy; on the changes in the environment, unpredictability of which causes emergence of significant amounts of alternatives. For this reason, managers do not rely only on intuition or personal experience (which limited with selective perception, cognitive ability, ability to withstand stress and/or the presence of bias), but use (...) tools (methods) that have stood the test of time and practice; are based at the analysis of a significant amount of primary and secondary information; involve team-building to find the optimal option or to generate ideas. A significant amount of research papers are devoted to such methods, however, the author forms a synergetic approach which contains a detailed analysis of their correlation with the key factors of the competitiveness of enterprise, such as organizational culture and leadership. Existing decision-making practices, problems and style of management at the tourism enterprises are revealed from conducted survey (the first half of 2014) in tourism firms of Dnepropetrovsk and Zaporizhzhia regions of Ukraine, in which 729 tourism managers took part. The most popular decision-making practices in tourism branch were specified, among them are modeling and monitoring of previous results. The study proved the hypothesis of the author concerning strong connection of decision-making management and type of organizational culture. Moreover, 63% of managers were dissatisfied with low attention to organizational culture at their companies. The basis for future research and the synergetic matrix for decision-making management were worked out in the article which give preconditions for further studies and improvements in tourism management of Ukrainian enterprises. (shrink)

Розглянуто питання формування системи управління соціальною відповідаль-ністю закладу охорони здоров’я. Класифіковано теоретичні підходи до визначення поняття «соціальна відповідальність». Наведено фактори, які заважають або сприяють введенню системи соціальної відповідальності у закладах охорони здоров’я на поточному етапі медичної реформи в Україні. Виокремлені складові, критерії та коефіцієнти ефективності соціальної відповідальності закладу охорони здоров’я. Запропоновано схему механізму управління соціальною відповідальністю закладу охорони здоров’я. Виділені можливі напрямки впровадження програм соціальної відповідальності та очікувані результати. -/- Authors research questions of formation of the management system of social (...) responsibility of health care institution. The theoretical approaches to definition of social responsibility are classified, it is given factors that hinder or facilitate the implementation of social responsibility in health care institutions on current stage of medical reform in Ukraine. Constituents, criteria, and effectiveness coefficients of social responsibility of health care institutions are outlined. It is offered the scheme of management system mechanism of social responsibility of health care institutions. Possible ways of application of social responsibility programs are featured and expected results after implementation. (shrink)

Willingness and readiness of people to do their jobs are among the key factors of a successful enterprise. In XXI century intellectual human labour is gaining unprecedented value and is being developed actively. The demand for intellectual labour calls forth an increasing number of jobs and professions that require an extensive preparation, a large number of working places, high level of integration of joint human efforts, growth of social welfare. These trends are becoming ever more pervasive and are spreading widely (...) in service industries, and that explains the rapid development of the latter when compared to the traditional areas of human activity. In its turn, it heightens the need for staff in service companies, supported by significant personnel turnover and a certain shortage of skilled professionals. These circumstances determine the need for developing a new concept of fostering staff motivation at the enterprises in the sphere of services. In order to reach the stated purpose while conducting our research into tourism and hospitality industry, as well as retail chains, we have examined the problems that arise in the process of staff motivation, and studied the foreign practice of motivating staff in hotels. The obtained analysis results enabled us to work out practical recommendations on improvement of the mechanism of tangible and intangible rewards in service companies, which are based on external and internal motivational factors. Additional attention in the article is paid to the statement that financial incentives should be based on key performance indicators (KPI). We give a detailed consideration to the classification of internal motivation incentives of the staff according to the terms of their realization, and give a schematic representation of the performance dynamics of the internal motivation model in service businesses. (shrink)

В материале рассмотрены вопросы, которые раскрывают особенности структуры занятости на туристических предприятиях Украины.

Purpose: To develop proposals on the directions of institutional support for the processes of creativity of the Ukrainian economy. Design/methodology/approach: The analysis of trends in the creativity of the Ukrainian economy is carried out and proposals are developed for conceptualizing institutional support for these processes. The authors set out to develop proposals for institutional support for creativity processes and offer recommendations for systematic updating of Ukrainian legislation in the areas of state regulation of high-tech business. The information base was the (...) information materials of the State Statistics Service of Ukraine, Ministry of Economic Development and Trade of Ukraine, the statistical databases of the European Commission, OECD and World Bank for the period 2014–2020. The research methodology is based on scientific tools that include comparative analysis and economic and mathematical modeling. Findings: Building a national program of public investment in creative development will allow us to systematically approach the issue of institutional support for technological breakthroughs. Research limitations/implications: Recommendations on the development and improvement of legislative instruments of deregulatory policy, harmonization with European standards are substantiated. Directions of systematic updating of legislation on guaranteeing foreign investment of creative projects and targeted investment of joint research projects of academic science and creative organizations are proposed. The implementation will allow a systematic approach to the issue of institutional support for the technological breakthrough of Ukraine. Originality/value: There is a need to step up institutional activities in the field of organizing research centers, introduce targeted investment in the academic science and research activity of creative organizations. (shrink)

This is the first Ukrainian translation of the seminal excerpt "Argument 1: The logical possibility of zombies" from David Chalmers's 1996 magnum opus The Conscious Mind.

The purpose of the article was 1) to assess the relationship between the organizational culture (OC) type and business strategy (BS); 2) to prove that OC influences the survival strategy success/implementation; 3) to contribute to the expansion of organizational theory by analyzing the Boston Consulting Group (BCG) strategy palette as the basis for developing an effective company survival strategy during the crisis. To achieve the purpose, correlation analysis between OC types (authors' typology) and BS (Boston Consulting Group and Miles & (...) Snow Models) was used (561 employees of different industries participated in the survey; the data collected laid the foundation for the research). As a result, it was proved that 1) certain types of organizational culture correspond to certain types of strategies; 2) during the period when the company overcomes the recession, OC affects strategic innovation decisions; 3) building a sustainable business ecosystem enhances the positive impact. The main limitations of the study are 1) some elements of subjectivity assessment, 2) constant changes in OC and BS, 3) the probability of different subcultures coexistence. Implications for a Central European audience: The results confirmed that there is a need for managers to 1) take into account the organizational culture characteristics/features to implement chosen strategies successfully; 2) be ready to adapt the OC before the BS is approved; 3) adopt the idea that building an innovation ecosystem can be crucial to confront the crisis with confidence. (shrink)

Purpose – The purpose of this paper is to investigate the relationship between cognitive styles of managers working in tourism companies and dynamic capabilities of these companies. Design – The research relies on a quantitative questionnaire. Methodology – To answer the research question, the bivariate (Pearson) correlation was applied. A number of 268 answers from people working in tourism were received. Findings – We found a positive correlation between different dimensions of dynamic capabilities of tourism companies. These capabilities are influenced (...) by managers’ cognitive characteristics. The organizational culture plays a mediating role in the latter relationship. Implications for theory – The paper offers an alternative understanding of dynamic capabilities in tourism and hospitality; the paper also opens new paths for academic research on the impact of cognitive characteristics of managers on the dynamic capabilities of tourism companies. Implications for practitioners – Making accurate psychological portrait of the candidate can predict his/her behavior in certain situation, such as response towards environmental change using dynamic capabilities and when making the necessary changes to the organizational culture. Originality – This study proposes model of influence of a manager’s cognitive style on dynamic capabilities, whereby organizational culture moderates this relationship. (shrink)

This is the first Ukrainian translation of David Chalmers's 1995 classical paper "Facing Up to the Problem of Consciousness.".

This paper provides a short commentary to the first Ukrainian translation of the seminal excerpt "Argument 1: The logical possibility of zombies" from David Chalmers's magnum opus The Conscious Mind (1996). Here, I look at the main notions from the translated excerpt such as "mind," "perceiving," "be awake," "there is nothing it is like to be a zombie," "supervenience," conceivability, "completed physics," briefly explain their meaning, as well as show why I chose to translate them this way and not another.

Проблеми взаємовпливу та взаємозв'язку економіки і культури складні й різноманітні, тому є теоретично й практично актуальними: без глибокого вивчення і методологічного та інституціонального визначення їх ролі неможливо зрозуміти сутність сучасних тенденцій в глобалізованому економічному процесі і нові тенденції суспільного середовища. В сучасному розумінні роль культури в економічному аспекті слід розглядати як функціонально пов’язану з усім суспільним виробництвом, головним чином – у відтворенні робочої сили та «інтелектуальному оснащенні» працівника. Сьогодні інновації та знання пронизують не тільки всі сфери певної національної економіки, вони (...) «розсіюються» у світовому просторі, перетинаючи державні кордони. У цьому випадку мова йде про міжнародний перелив або трансфер знань, який формується під впливом економічної культури суспільства. (shrink)

Different approaches to the definition of organizational culture are considered; its types, essential elements and functions in the organization are characterized. Author's point of view on organizational culture in a broad and narrow sense is formulated. Some peculiarities of employees’ perception of organizational culture in Ukrainian enterprises are analyzed.

The aim of the study is to develop theoretic and methodological recommendations and practical activities for the positive social, managerial, organizational and economic development of historical and cultural tourist destinations. In theoretical terms: the role of historical and cultural tourist destination in the development of the region has been established; the historical and cultural tourist destinations have been identified; the author’s classification of historical and cultural tourist destinations has been developed basing tourist visiting activeness; the author’s methodological approach to the (...) diagnosis and creating tools for development of historical and cultural tourist destinations, comprehensively taking into account resource and factor components, has been presented. In practical terms: variations of the activities aimed at the positive development of historical and cultural tourist destinations have been proposed; the description of measures aimed at the creation of a historical and cultural complex on the example of the designed historical and cultural complex “Stara Samar” has been given. The results of the study are applicable for a wide range of historical and cultural tourist attractions: territories, landscapes and elements of landscapes, historical settlements, parks, film studios, historical and cultural heritage sites, history and culture monuments, burial sites, places of worship, sites of social cultural infrastructure. The author’s recommendations provide obtaining commercial results and ensuring a social and cultural effect for businessmen, managers, local communities in the management of existing or in the creation of new historical and cultural tourist destinations. (shrink)

Every year, the number of tourists in the Chernobyl Exclusion Zone is increasing. The most numerous visitors are journalists who come to perform theirofficial duties. At the same time, researchers have not yet shown interest in such an interesting and important tourist phenomenon. The purpose of this article is to de- scribe a new phenomenon of media tourism in the Chernobyl Exclusion Zone and its features. The study was conducted with a help of a qualitative case study analysis method. The (...) websites of the state and private enterprises and mass media publications based on the results of trips to the territory for 2013-2017 were analyzed. As a result, the specific features of journalists who visit the Chernobyl Exclusion Zone were identified. Such journalists mainly have confidence in the absence of a threat to health (55%), developed empathy (45%) and imagination of thinking (45%). Consequently, the tragedy of history and the gloomy appearance of the territory, the suffering of local residents make it attractive to journalists. In addition, due to personal interest, the voluntary travel motive (61,5%) prevails over conditional forced travel (38,5%). At the same time, the attention of journalists to the territory is attracted due to the activities of tourists. The authors describe the so-called «compensation effect», when the reduction of tourists' attention to the territory is balanced by an increase in the attention of the mass media. The presence of risk explains the predominance of men among journalists in the Chernobyl Exclusion Zone (54%). For example, women can better assess the risk due to greater vulnerability. The peculiarity of journalists' work in the Chernobyl Exclusion Zone is the risk of radiation exposure and ethical controversy. The study shows that journalists' inherent positive world perception and profound sense of professional duty can successfully overcome these obstacles. The results of the study can be used by the following researchers to identify ways and strategies for promoting media tourism in the Chernobyl Exclusion Zone. The benefit of this study is to draw attention to a new unexplored tourist phenomenon. Mass media have a great influence on the formation of a positive attitude towards the territory and attracting the attention of tourists. Taking into account the specific features of media tourism will help to attract more tourists and improve the quality of rendering service to journalists. (shrink)

The purpose of the research. The main purpose of the study is to find out the experience of researching and solving the problem of professional burnout for physicians including family ones in the United States, by analyzing recent surveys and scientific papers of American and European scientists. Methodology. While working on the article, general scientific theoretical methods were used to accom-plish the tasks and achieve the purpose of the research. The methodological basis of the research was the structural-functional method, which (...) allowed considering the phenomenon of professional burnout as a whole with separate elements and their dependencies. Using a historical method, a brief overview of the research development by US scientists on the problem of professional burnout of physicians with a focus on key events that occurred at each of the stages highlighted in the scientific papers. A comparative method was used to compare the results of surveys of different years and topics, data presented in the proceedings of the scientists, and research approaches. Methods of systematization and generalization were used to formulate the paper’s conclusions, in particular, to highlight the essential features of the American research experience and practical problem solution of professional burnout of physicians. Results. It has been found that the professional burnout of physicians has been a matter of concern for the government, professional medical associations, and the general public for physicians of various US specialties for a long time. Although burnout affects physicians of all disciplines, it has been discovered that, among family physicians, this phenomenon exceeds the average level, especially compared to the general economically active population of the United States. Two approaches to identifying and reducing the risk of occupational burnout in the United States have been identified and characterized: the first approach covers measures aimed directly at a physician, that is, a specific individual, and the second, involves measures aimed at an organization, that is, a medical institution. It has been found that Ameri-can scientists have concluded that organizational measures are more effective, but the first approach should be applied as a first step in overcoming professional burnout. Practical meaning. The results of the research are applicable for further scientific exploration and practical problem solution of professional burnout of physicians, including family ones, in Ukraine. Prospects for further research. Meth-odology of surveys of physicians of various specialties on burnout, depression and professional satisfac-tion. Factors of professional burnout for family physicians in Ukraine. (shrink)

Purpose: The aim of this study is to examine how the integration of Emotional Intelligence (EI) and Artificial Intelligence (AI) in leadership can enhance leadership effectiveness and influence the development of future leaders. -/- Design / Method / Approach: The research employs a mixed-methods approach, combining qualitative and quantitative analyses. The study utilizes secondary data sources, including scholarly articles, industry reports, and empirical studies, to analyze the interaction between EI and AI in leadership settings. -/- Findings: The findings reveal that (...) the integration of EI and AI significantly improves decision-making, strategic planning, talent management, and communication within organizations. Leaders who leverage both EI and AI experience higher employee satisfaction, improved team performance, and enhanced organizational outcomes. -/- Theoretical Implications: This study contributes to leadership theory by introducing a novel framework that demonstrates the complementary roles of EI and AI in leadership. -/- Practical Implications: The research offers practical guidelines for leadership development, emphasizing the need for future leaders to integrate EI and AI skills in order to navigate complex business environments successfully. -/- Originality / Value: The paper provides an original framework for the integration of EI and AI in leadership, offering new insights into how these two elements can work together to improve leadership effectiveness. -/- Research Limitations / Future Research: Future research should further explore the empirical impact of EI and AI integration in various industries and leadership levels to generalize findings across broader contexts. -/- Paper Type: Conceptual -/- . (shrink)

This paper's purpose was to identify the key sources when formulating competitive advantages of hotel chains. The research assessed the financial activities performance included in annual hospitality industry reports and on their official websites; questioning of loyal and potential customers; the five-point Likert scale and the Pearson correlation coefficient were applied to understand the possible consumer reaction to a certain competitive advantage or its absence. The paper confirms the effectiveness of key sources used by management to win and retain competitive (...) advantages: despite strong dependence on the economic cycle phase etc., after the devastating crisis of 2007, 2008, but also to achieve sustainable growth. All the networks examined over the last decade have expanded their presence in international markets, diversified the portfolio of brands, increased the number of jobs and profits. It was also proved that the opinion of the final consumer is still not sufficiently taken into account in the assessment of the Pearson correlation coefficient (the latter allowed the authors to propose their own definition of the competitive advantage in the industry). The paper attempts for the first time to consider the competitive advantages of hotel chains from the point of view not only of theorists and business practitioners, but also with the view of the opinion of the services consumer; there were identified the discrepancies, which consideration would allow to increase the level of guest satisfaction and, accordingly, the efficiency of the hotel business. In future papers, the authors plan to verify the existence of a correlation between the degree of guest loyalty to a particular hotel network and the main financial results of its activities. (shrink)

The collective monograph «Determinants of Innovation and Investment Development of Multisectoral Entrepreneurship, Tourism and Hospitality Industry» is devoted to the 20th anniversary of the Educational and Scientific Institute of Economics and Law of Cherkasy Bohdan Khmelnytsky National University and is a continuation of the research tradition on the development of entrepreneurship, innovation, finance, competition, accounting and auditing problems, tourism, hotel and restaurant business. The results of the scientific research presented in the collective monograph show the achievements of the representatives of (...) various scientific schools, allow analyzing the experience gained and, considering current economic and political realities, contribute to the scientific substantiation of the prospects for the development of entrepreneurship, tourism industry, hotel and restaurant economy, enrich the intellectual potential of higher schools. The topics of sections and subsections identify the problem issues of innovation, investment and information technology in entrepreneurship, consider the competitive environment in the field of entrepreneurship, investigate the financial-economic and social problems, various directions of tourism industry development, declared by the World Economic Forum jointly with the World Tourism Organization (UN WTO). Particular attention is paid to the development of new trends in the hotel and restaurant business. A common task for scientists, educators, and employers in the conditions of international environmental instability is the formation and dissemination of new knowledge to achieve ambitious goals concerning the entrepreneurship development of tourism, hotel and restaurant business. The proposed discussion of current issues, experience and recommendation exchange will contribute to problem solving, research intensifying in the specified areas of activity. An important component of the modern economics is entrepreneurship; and the intensification of entrepreneurial activity should ensure overcoming of economic crises and their social and economic consequences, and determine the dynamic progress of a society and future welfare of people. It is entrepreneurship that is considered in many economically developed countries as a defining condition for a social and economic prosperity. Entrepreneurial activity involves all branches of economy including industrial, humanitarian and service areas. Therefore, it is necessary to study the key factors for the development of entrepreneurial activity in Ukraine. The current problems of entrepreneurship, tourism, hotel and restaurant business are extensively investigated by both domestic and foreign scholars. A number of researches focuses on these problems. Without diminishing the importance of their contribution to science, the need for further research and improvement should be noted. Therefore, in the monograph, special attention is paid to the state support of business structures, the regulation mechanisms of entrepreneurship, tourism, hotel and restaurant business, social sphere and interaction of market and state institutions, etc. The research was carried out using the developed scientifically substantiated methodological approaches based on the scientific developments of leading foreign and domestic scientists, which allowed proposing the specific directions of entrepreneurship development in the fields of economy, tourism, hotel and restaurant business. The unique nature of the monograph is not only its scientific significance, but also its practical application; since the substantiated positions, measures, proposals for the further transformation of economic processes in Ukraine and in the world have practical value. (shrink)

Purpose. The creation ofan ergonomic methodical approach to the modernization of management processes of metallurgical production, which involves a human factor while developing and exploiting the difficult man-machine system and estimating the degree of implementation of ergonomic requirements at different stages of an operator’s activity planning. -/- Methodology. Ananalytical model of the organization of the research works devoted to the ergonomic modernization of man-machine systems was developed. Searching and purpose-oriented investigations at different stages of man-machine system development and exploitation were (...) modelled from the sketchy projection till the exploitation of the system. Theoretical, system analytical and experimental methods were used. -/- Findings.The results of ergonomic modernization of management processes of metallurgical production in two countries under new economic (market) conditions were discussed. The factors, which define the tension in rolling-mill operators’ activity, were exposed. Certain recommendations on modernization of the existing technology and labor organization were formulated. -/- Originality. The scientific novelty consists in the development and adaptation of the methodical approach that describes adequately the cognitive complexity and psychophysiological tension in an operator’s activity as the modernization factors of modern metallurgical production in two countries. -/- Practical value.The practical value involves the creation of an ergonomic management system of the development, exploitation and modernization of difficult men-machine systems and metallurgical production management processes. (shrink)

A critical analysis of the Ukrainian experience of vocational training of personnel is conducted in the work. The statistics data on the number of employees who participated in vocational training activities during 2016-2018 are presented and analyzed. Based on the analysis, the main reasons for the low interest of Ukrainian business owners in the personnel vocational training were identified. In the work, the author also has highlighted the factors that restrain and activate the development of vocational training of personnel at (...) Ukrainian enterprises. In order to increase the efficiency of professional development of personnel at Ukrainian enterprises, the author proposes to use modern methods for this purpose. Because traditional methods do not produce the desired results. Ukrainian enterprises need to invest in staff training, which is the main reserve for improving their performance. (shrink)

We analyzed conceptual management principles of innovative activities of tourist enterprises. We researched the definition of the innovation, innovative activities, innovative potential of tourism peculiarities and activities of tourist enterprises. We proved the necessity to involve managers of tourist enterprises to create innovative potential of the enterprise in tourism sphere. We proposed to investigate “innovative potential of tourist enterprise” as a possibility to transform and rationalize the experience and existing stereotypes of subjects’ cooperation in business process, and “innovative activities of (...) tourist enterprise” we regard as a complex of scientific, organizational, technological, commercial, financial activities which lead to innovation. (shrink)

The article analyzes and presents the results of international experience of integration development in the field of tourism and hospitality, modern and efficient methods of integration in the field of tourism. The effective ways of realization of integration development programs at tourist enterprises and hotel chains are determined. The main objectives of integration processes in the field of tourism are also defined. The analysis of the most famous multinational tour operators and the largest hotel chains in the world in the (...) form of a table and graph is shown. The processes that take place at the expense of integration processes in the tourism business are analyzed and identified. A promising direction for further research is the economic feasibility of the feasibility of international integration in the tourism sector and ways to improve the strategies of integration management. (shrink)

Special features of different innovative approaches towards shaping of organizational culture in service firms were analyzed in this paper. Methodological aspects of culture shaping were investigated. This allowed a better understanding of organizational culture as a social phenomenon: its emergence, existence, functioning, and development. It also allowed analyzing its meaning, nature, internal structure, and development logics. A particular emphasis was put on the role of an individual in society and on the development of the professional culture of the service firms’ (...) personnel. Specific characteristics of service firms needed for the shaping of the organizational culture were defined and described. It was shown that the tools of organizational culture, such as learning and training of employees, are currently underrated. (shrink)

This article analyses the conceptual foundations of the notion of economic security in the context of the organizational culture of the tourism companies of Ukraine. The influence of the organizational culture on the economic security of the companies is justified. The areas of the security services of tourism companies are described. The conditions and criteria for establishing the systems of economic security at tourism.

The purpose of the article is to analyze aspects of organizational culture of professional ethics in the travel and hospitality industry and to work out recommendations for improvement in the context of the transition to sustainable tourism. The methodological basis of the study is: a) a systematic approach that allowed to consider professional ethics not only its structural components, but also with functional connections and relationships; b) professiographic approach, which discovered the specifics of professional work in the tourism industry; c) (...) statistical approach, that allowed to assess performance of the branch. The article reviews the principles, elements and features of tourism industry and organizational culture of professional ethics at certain stages of production and/or services provision process; contains the author’s definition of professional ethics in terms of sustainable (ethical, socially responsible) tourism; proposes recommendations for the implementation of an ethical approach to the relevant industry companies operations. Tourism is important both in terms of ensuring economic development and social well-being. In recent years, as international experience argues, the competitiveness of the industry increasingly depends on human factors, including professional ethics. It promotes mutual understanding between (among) individuals, people, cultures; serves as a source of tolerance, new knowledge, respect and differences understanding. On the one hand, such a situation is explained by the requirements of society troubled with vulnerability of clients, national traditions and the environment caused by companies irresponsibility; on the other hand, the interest of the business community is to reduce costs, to increase longterm profits, confidence in sustainability of the business relationship, to implement the right choice of the alternatives to encourage such behavior in others. At the same time, ignoring the basic principles of ethical professional conduct by the organization is accompanied with unforeseen losses; causes an uncontrolled flow of trials, applying civil and criminal sanctions by regulators, losses of employees’ loyalty, customers and business partners, chaos in relationships, staff turnover, etc. All abovementioned determines the practical significance of the research. (shrink)