In recent days Augmented Reality is an emerging trend in marketing and sales strategies. Augmented reality ads are immersive, which means they help marketers create a certain emotional connection with customers. Unlike images or banners, for example, AR ads are interactive and lifelike consumers can see and even interact with them. Now-a-days people prefer online shopping rather than the traditional window shopping and Augmented Reality allows brands to give customers unique experiences with the convenience of tapping into their mobile (...) class='Hi'>devices. So the main purpose is to build an “AR Watch Try-On application” is to develop android application for trying different watches in a Virtual way using a mobile which supports AR camera. This application can be used on Online Watch Shopping websites and applications such as Titan, Fastrack, Sonata and so on. The application will eliminate the human efforts by physically visiting the Watch shops which is very time-consuming activity. User can try out multiple watches and different varients of those watches. (shrink)

A Long Way From Home: Automatic Culture in Domestic and Civic Life criticizes tendencies toward automatism in American culture and modern life, and calls for a recentering of domestic and civic life as a means to revitalize social life. Keywords: Automatic Culture, Autonomy Versus Automatic, Moral Homelessness, Materialism, The Great American Centrifuge, Consuming Devices, Home Cooking, From the Walled City to the Malled City, Malls, Vaclav Havel.

The attention economy — the market where consumers’ attention is exchanged for goods and services — poses a variety of threats to individuals’ autonomy, which, at minimum, involves the ability to set and pursue ends for oneself. It has been argued that the threat wireless mobile devices pose to autonomy gives rise to a duty to oneself to be a digital minimalist, one whose interactions with digital technologies are intentional such that they do not conflict with their ends. In (...) this paper, we argue that there is a corresponding duty to others to be an attention ecologist, one who promotes digital minimalism in others. Although the moral reasons for being an attention ecologist are similar to those that motivate the duty to oneself, the arguments diverge in important ways. We explore the application of this duty in various domains where we have special obligations to promote autonomy in virtue of the different roles we play in the lives of others, such as parents and teachers. We also discuss the consequences of our arguments for employers, software developers, and policy makers. (shrink)

The conjunction of wireless computing, ubiquitous Internet access, and the miniaturisation of sensors have opened the door for technological applications that can monitor health and well-being outside of formal healthcare systems. The health-related Internet of Things (H-IoT) increasingly plays a key role in health management by providing real-time tele-monitoring of patients, testing of treatments, actuation of medical devices, and fitness and well-being monitoring. Given its numerous applications and proposed benefits, adoption by medical and social care institutions and consumers may (...) be rapid. However, a host of ethical concerns are also raised that must be addressed. The inherent sensitivity of health-related data being generated and latent risks of Internet-enabled devices pose serious challenges. Users, already in a vulnerable position as patients, face a seemingly impossible task to retain control over their data due to the scale, scope and complexity of systems that create, aggregate, and analyse personal health data. In response, the H-IoT must be designed to be technologically robust and scientifically reliable, while also remaining ethically responsible, trustworthy, and respectful of user rights and interests. To assist developers of the H-IoT, this paper describes nine principles and nine guidelines for ethical design of H-IoT devices and data protocols. (shrink)

Animal research has long been a source of biomedical aspirations and moral concern. Examples of both hope and concern are abundant today. In recent months, as is common practice, monkeys have served as test subjects in promising preclinical trials for an Ebola vaccine or treatment 1 , 2 , 3 and in controversial maternal deprivation studies. 4 The unresolved tension between the noble aspirations of animal research and the ethical controversies it often generates motivates the present issue of the Cambridge (...) Quarterly of Healthcare Ethics. As editors of this special section, we hope that these original and timely articles will push the professional discussion of animal research ethics in a positive direction that will benefi t research scientists and others interested in moral problems in animal research. We also look forward to a day when animal research will genuinely meet both appropriate scientifi c and appropriate ethical criteria—criteria that themselves can be improved by critical scrutiny. Animal research—that is, the use of live animals as experimental subjects in biomedical and behavioral fi elds of learning—has been deeply entrenched for well over half a century. One signal development was the enactment in the late 1930s of federal product safety legislation in the United States and other nations that required animal testing of food, drugs, and medical devices prior to use by human subjects or consumers. 5 Another development was the publication of codes of research ethics that called for animal research prior to human research. The Nuremberg Code, published by an American military tribunal in 1947–48 after scrutiny of Nazi medical atrocities, stated that experiments involving the use of human subjects should be " based on the results of animal experimentation. " 6 The Declaration of Helsinki, fi rst published in 1964, reaffi rmed this assumption and added, rather imprecisely, that " the welfare of animals used for research must be respected. " 7 Against the background of such statements, the institutionalization and widespread acceptance of animal research in the twentieth century rested on two basic assumptions, one factual and one moral. The factual assumption was that animal research is suffi ciently reliable as a basis for predicting the effects of drugs, products, and other materials on human beings that animal trials can be expected to yield signifi cant scientifi c conclusions and medical benefi ts to humanity. (shrink)

The Ukrainian PFTS stock index volatility reaction as a whole and its constituent economic sectors (“Basic Materials”, “Financials”, “Industrials”, “Oil & Gas”, “Telecommunications”, “Utilities”) to seven non-monetary US information signals (“Consumer price index”, “Personal spending”, “Unemployment rate”, “Gross domestic product”, “Industrial production”, “Consumer confidence”, “Housing starts”) was carried out for the period 2000–2017 on the basis of closing stock quotations in the trading day format. To assess the “surprise” component direct influence nature of the USA selected non-monetary information signals on (...) the PFTS stock index, an AR-GARCH econometric modelling device was used. The results achieved clearly indicate the presence of some PFTS stock index economic sectors heterogeneous reaction to the United States individual non-monetary information signals announcement. For example, such economic sectors as “Basic Materials”, “Financials”, and “Oil & Gas” volatility response to the US non-monetary information signal “Consumer price index” “surprise” components the opposite of the overall PFTS stock index reaction. It can also be concluded that the United States non-monetary information signals influence on the Ukrainian stock market volatility depends not only on the financial cycle phase and data frequency, but also on the PFTS stock index economic sector. (shrink)

The World’s Leading Research and Development Institutions and Companies -/- Introduction -/- Research and Development (R&D) is the backbone of global innovation, driving technological progress, economic growth, and scientific discoveries. Across the world, top institutions and corporations invest billions of dollars into R&D to push the boundaries of human knowledge and create groundbreaking technologies. This essay explores the most influential research institutions and companies shaping the future through their contributions in science, engineering, medicine, and technology. -/- The Role of Research (...) Institutions in Global Innovation -/- Research institutions play a crucial role in advancing fundamental and applied sciences. Many of these institutions are publicly funded universities and government research agencies that focus on a wide range of disciplines, from medicine and engineering to artificial intelligence and space exploration. -/- 1. Leading Research Institutions -/- Some of the most prestigious research institutions include: -/- National Institutes of Health (NIH) – USA: The primary agency of the U.S. government responsible for biomedical and public health research. -/- National Aeronautics and Space Administration (NASA) – USA: A global leader in aerospace and space exploration, NASA continues to innovate in space technology and planetary science. -/- Centre National de la Recherche Scientifique (CNRS) – France: The largest governmental research organization in France, covering all scientific disciplines. -/- Max Planck Society – Germany: A network of research institutes in Germany, known for excellence in science and technology. -/- Chinese Academy of Sciences (CAS) – China: China’s premier research institution focuses on science and technology innovation across various fields. -/- Harvard University – USA: Leads in biomedical research, social sciences, and humanities. -/- Massachusetts Institute of Technology (MIT) – USA: At the forefront of engineering, robotics, artificial intelligence, and quantum computing research. -/- Stanford University – USA: Known for its deep ties to Silicon Valley, Stanford plays a key role in tech innovation. -/- University of Oxford & University of Cambridge – UK: Both institutions are among the oldest and most respected in the world, conducting high-impact research in medicine, engineering, and the humanities. -/- Swiss Federal Institute of Technology Zurich (ETH Zurich) – Switzerland: Excels in engineering and natural sciences research. -/- University of Tokyo – Japan: Japan’s leading university, known for its research in science and technology. -/- California Institute of Technology (Caltech) – USA: A leader in space science and physics. -/- Imperial College London – UK: Specializes in engineering, medical, and business research. -/- University of Toronto – Canada: A top institution in AI, robotics, and engineering. -/- 2. Engineering and Technology Research Leaders -/- Engineering research institutions contribute to infrastructure, automation, and digital transformation. Some of the most prominent ones include: -/- University of California, Berkeley – USA: Known for its research in engineering, computer science, and environmental science. -/- University of Pennsylvania – USA: Invests in innovative engineering projects. -/- University of Michigan – USA: Known for technological advancements in multiple fields. -/- Swiss Federal Institute of Technology Lausanne (EPFL) – Switzerland: Excels in engineering and digital research. -/- Tsinghua University – China: A leader in AI, renewable energy, and industrial automation research. -/- The Role of Private Companies in Research and Development -/- Private corporations play a major role in R&D, investing heavily in emerging technologies, pharmaceuticals, consumer electronics, and industrial innovations. Many of the world’s biggest companies spend billions to maintain leadership in their respective fields. -/- 1. Leading Technology Companies in R&D -/- Amazon ($73.2B in R&D spending, 2022): Focuses on cloud computing, AI, logistics, and automation. -/- Alphabet (Google) ($39.5B in R&D, 2022): Invests in AI, quantum computing, and search algorithms. -/- Meta (Facebook) ($35.3B in R&D, 2022): Focuses on AI, VR, and the Metaverse. -/- Apple ($27.7B in R&D, 2022): Leads in consumer electronics and semiconductor technology. -/- Microsoft ($26.6B in R&D, 2022): Invests in AI, cloud computing, and software innovation. -/- 2. Engineering and Industrial Companies in R&D -/- Volkswagen ($19.88B in R&D, 2022): A leader in automotive engineering and electric vehicles. -/- Samsung ($19.29B in R&D, 2022): Develops advanced semiconductors and electronics. -/- Intel ($17.53B in R&D, 2022): Focuses on microprocessors and AI hardware. -/- Huawei ($24B in R&D, 2022): Leads in telecommunications and 5G development. -/- Siemens – Germany: A global leader in industrial automation, medical technology, and smart infrastructure. -/- Nokia – Finland: Focuses on telecommunications infrastructure and technology development. -/- Sony – Japan: Invests in consumer electronics, gaming, and entertainment technologies. -/- Boeing – USA: Develops aerospace technology, defense systems, and commercial aircraft innovations. -/- General Electric (GE) – USA: Focuses on energy, aviation, and industrial automation R&D. -/- 3. Pharmaceutical and Biotech Research Leaders -/- Roche ($14.72B in R&D, 2022): A leading pharmaceutical company specializing in diagnostics and biotech innovations. -/- Pfizer: Known for vaccine development, including the COVID-19 vaccine. -/- Moderna: A pioneer in mRNA technology for medical treatments. -/- Johnson & Johnson: Invests heavily in medical devices and pharmaceuticals. -/- Bristol-Myers Squibb – USA: Focuses on biopharmaceutical research, including immunology and oncology. -/- AstraZeneca – UK/Sweden: Invests in pharmaceutical research, particularly in oncology and cardiovascular diseases. -/- The Impact of R&D on Society and the Future -/- The advancements driven by R&D have a profound impact on global society. Some of the most significant areas of innovation include: -/- Healthcare: Research in biotechnology, gene therapy, and medical AI is revolutionizing healthcare, leading to personalized medicine and new treatments for previously incurable diseases. -/- Artificial Intelligence: AI research in institutions and companies is driving automation, machine learning, and deep learning applications. -/- Sustainable Energy: Engineering research is focusing on renewable energy, electric vehicles, and smart grid technologies to combat climate change. -/- Space Exploration: Organizations like NASA, SpaceX, and ESA are expanding human exploration beyond Earth. -/- Telecommunications: Companies like Huawei, Nokia, and Qualcomm are leading the development of 5G and future wireless communication technologies. -/- Automotive Industry: Electric vehicles, hydrogen fuel cells, and autonomous driving are key research areas for companies like Tesla, Volkswagen, and Toyota. -/- Conclusion -/- The world’s leading R&D institutions and companies are shaping the future through their groundbreaking work in science, engineering, medicine, and technology. Universities and research centers provide the foundation for discovery, while corporations drive commercial applications of these innovations. As investments in R&D continue to grow, humanity will witness even greater advancements in fields such as artificial intelligence, biotechnology, and space exploration, ultimately improving lives and pushing the boundaries of what is possible. -/- . (shrink)

The Limits of Capitalism in Job Creation Amidst Market Saturation -/- Introduction -/- Capitalism has long been regarded as the dominant economic system for driving innovation, production, and job creation. Its foundation lies in free markets, competition, and the continuous cycle of supply and demand. However, as markets become saturated with products—many of which provide little real value—the system begins to show its limitations. While capitalism has mechanisms to sustain job creation, these are often based on artificial demand, wasteful production, (...) and unsustainable consumption patterns. This essay explores whether capitalism can continue to generate jobs in an economy filled with unnecessary goods and whether a shift toward a more balanced economic model could provide a long-term solution. -/- The Limits of Job Creation in a Saturated Market -/- In a healthy economy, demand for goods and services drives production, which in turn creates employment opportunities. However, when markets become oversaturated, the natural cycle of capitalism is disrupted. -/- Diminishing Demand: Once consumers already own most of what they need, and new products offer little additional value, demand slows. This stagnation can lead to reduced production, layoffs, and even business closures. -/- Overproduction and Waste: Many companies continue to produce goods regardless of actual demand, leading to excess inventory, wasted resources, and environmental harm. For example, the fashion industry is notorious for overproducing clothing, much of which ends up in landfills. -/- Short-Term vs. Long-Term Employment: Capitalism can create jobs temporarily by constantly introducing new products. However, if those products are low-quality or unnecessary, workers face instability when companies shut down due to lack of sustainable demand. -/- The Role of Artificial Demand in Sustaining Capitalism -/- To counteract market saturation, capitalism relies on mechanisms that create artificial demand: -/- Aggressive Marketing and Consumerism: Companies invest heavily in advertising to convince consumers that they need new products, even when their old ones still function. This leads to excessive consumption driven by psychological rather than practical needs. -/- Planned Obsolescence: Many industries intentionally design products with limited lifespans so that consumers must replace them frequently. Electronics manufacturers, for instance, often create devices that become obsolete within a few years, ensuring continuous sales. -/- Financial Leverage and Debt: Credit cards, loans, and installment plans enable consumers to buy beyond their financial means, artificially inflating demand. However, this reliance on debt can lead to economic instability and financial crises. -/- Can Capitalism Adapt to Meaningful Job Creation? -/- For capitalism to remain viable in the long term, it must transition from a wasteful, profit-driven model to one that prioritizes sustainable and meaningful job creation. Some possible solutions include: -/- Shifting to a Circular Economy: Encouraging businesses to produce durable, repairable, and recyclable goods can reduce waste while still supporting employment. Industries like renewable energy and sustainable agriculture offer opportunities for job growth without environmental harm. -/- Investing in Essential Industries: Healthcare, education, infrastructure, and technology sectors provide long-term value to society. Redirecting economic focus toward these areas can create stable employment and improve overall quality of life. -/- Basic Income and Job Redistribution: As automation and market saturation reduce labor demand, alternative models like Universal Basic Income (UBI) and job-sharing programs could ensure financial stability while reducing unnecessary work. -/- The Universal Law of Balance in Economic Systems -/- A crucial consideration is whether capitalism can align with the universal law of balance in nature. The current system prioritizes unchecked economic growth, often at the cost of environmental and societal equilibrium. Implementing a homeostasis-driven economic approach—where production aligns with actual needs rather than artificial demand—could create a more sustainable model for job creation. -/- Conclusion -/- Capitalism, in its traditional form, struggles to create sustainable employment in a world saturated with unnecessary products. While short-term solutions like artificial demand and planned obsolescence temporarily sustain jobs, they ultimately lead to instability and resource depletion. A more balanced economic approach—rooted in sustainability, meaningful industries, and the universal law of balance—could provide a long-term solution. If capitalism is to survive and evolve, it must move beyond the endless cycle of consumption and embrace a model that prioritizes genuine human and environmental well-being. -/- . (shrink)

This paper has been designed to develop the user-friendly server log management and monitoring system for the educational portal in an endeavor to enhance its capabilities. Server log management assumes a primary role in the current digital world in the maintenance of the health of the system, in the diagnosis of problems, and in ensuring that accountability is maintained. Current practice in log management is usually disjointed and does not have advanced mechanisms capable of handling the complexities of modern systems. (...) Our approach consolidates log information collection from the source thus coming through operating systems, applications, services, and devices on the network using Logstash to collect much easier log data. All log data collected will be structured in Elasticsearch with compression and archiving, which allows for long-term storage and minimizes the costs to the consumer. This means that users will be able to make more precise queries and filter log entries for analyzing the same in terms of time, log level, source, and keywords. In order to improve responsiveness to issues of critical concern, Kibana will be configured to send alerts based on predefined rules and provide insights through the use of charts and dashboards. All of these capabilities will allow them to determine trends, build reports, and support auditing and compliance. A high priority for the project was accessibility. We shall have an intuitive system: easy to implement, easy to use, for the target user groups intended here with minimum technical knowledge on their part, well supported by documentation. Deliverables expected would include a server log management system tuned for the Educational portal framework, which would improve system performance and security monitoring, real- time incident response, and operational efficiency through automating log classification. Finally, the project will implement Educational portal with an all-around effective tool for log management that can aid in efficient governance and security along with compliance to regulatory standards. Of course, our system will use the ELK stack to make it scalable and flexible enough to be ready for the unique demands of Educational based applications. (shrink)

Smart home has become more and more popular in recent years. Due to the rapid development in the field of the Automation industry, human life is becoming more advanced and better in all aspects. In the present scenario, Automated systems are being preferred over the non-automated system. With the rapid growth in the number of consumers using the internet over the past years, the Internet has become an important part of life, and IoT is the newest and emerging internet technology. (...) Internet of things plays an important role in human life as well as in the educational field because they are able to provide information and complete the given tasks while we are busy doing some other work. In this project, a prototype and implementation of Smart Home Automation with Wi-Fi technology are demonstrated. ESP8266 is used as a Wi-Fi technology. The proposed system consists of a hardware interface and software interface. In the hardware interface, the integration of ESP8266 Wi-Fi technology for controlling home appliances, door lock and unlock and sensors is manifested, and an application is provided for controlling to multiple users of home, with smart phones, tablets, and laptops. This system is one of the best methods for controlling home devices with ease with multiple users and one of the best methods for an energy management system. The access to the whole system is given by its admin only to different users. This system is also expandable for controlling various appliances used at home and also for the security and safety purpose of the home through sensors as long as it exists on Wi-Fi network coverage. (shrink)

This research paper presents an in-depth analysis of advanced artificial intelligence (AI) algorithms designed to automate data preprocessing in the healthcare sector. The automation of data preprocessing is crucial due to the overwhelming volume, diversity, and complexity of healthcare data, which includes medical records, diagnostic imaging, sensor data from medical devices, genomic data, and other heterogeneous sources. These datasets often exhibit various inconsistencies such as missing values, noise, outliers, and redundant or irrelevant information that necessitate extensive preprocessing before being (...) analyzed by machine learning or statistical models. Traditional data preprocessing methods, which are largely manual and time-consuming, can result in errors that affect the quality of the data and, subsequently, the performance of predictive and diagnostic models. Thus, there is a growing need for intelligent, automated systems that can enhance data quality, streamline the preprocessing pipeline, and reduce the time and effort required by healthcare professionals and data scientists. The study begins by outlining the specific challenges associated with healthcare data, including its high dimensionality, incompleteness, and variability across different data sources and formats. These issues not only complicate the preprocessing stage but also hinder the ability to develop robust models capable of making accurate predictions or diagnoses. The paper then explores how AI algorithms—particularly those based on machine learning (ML), deep learning (DL), and reinforcement learning (RL)—can automate key data preprocessing tasks such as data cleaning, feature selection, normalization, and transformation. These algorithms are designed to identify patterns in data, detect anomalies, and automatically apply corrections or transformations based on predefined rules or learned behaviors, thereby minimizing human intervention. The paper also delves into specific AI techniques that have been successfully applied to healthcare data preprocessing. For instance, supervised learning models, such as decision trees and support vector machines (SVMs), have been utilized to perform imputation of missing data by predicting the most likely values based on the available information. Similarly, unsupervised learning methods, such as clustering algorithms, have been employed to group similar data points and remove outliers that could distort the performance of analytical models. Moreover, deep learning techniques, particularly autoencoders and generative adversarial networks (GANs), have demonstrated remarkable effectiveness in transforming high-dimensional medical data into lower-dimensional representations, enabling more efficient and accurate model training. In addition to the discussion of these algorithms, the paper emphasizes the role of natural language processing (NLP) in automating the preprocessing of unstructured healthcare data, such as clinical notes and diagnostic reports. NLP techniques, including named entity recognition (NER) and word embeddings, are instrumental in extracting relevant information from unstructured text, standardizing terminologies, and converting textual data into structured formats suitable for downstream analysis. Furthermore, AI-based feature selection algorithms are explored, which aim to identify the most relevant features in the dataset, thereby reducing its dimensionality and improving the computational efficiency of predictive models. The study goes on to highlight the significant reduction in processing time achieved by AIdriven automation of preprocessing tasks. In conventional settings, data preprocessing accounts for a substantial portion of the time spent on building healthcare models, often requiring expert intervention to manually inspect and clean the data. By employing AI algorithms, not only can this process be expedited, but the accuracy of the resulting data is also enhanced, which translates into better model performance. The paper provides a detailed comparative analysis of manual preprocessing methods versus automated AI-driven approaches, demonstrating the substantial time savings and improvements in data quality brought about by automation. (shrink)

This paper aims to provide a general phenomenological framework for the study of digital experiences as technological praxis. This approach is built through a synthesis of the categories proper to different currents of thought such as Merleau-Ponty's bodily phenomenology, the postphenomenology of Don Ihde and his school, hermeneutics and information theories. These notes develop a progressive analysis of the phenomenal dimensions that take place in the user-device interaction, from the stimulus base to virtual recreations. Through the intersubjective relationship with the (...) machine, integrated to the user, the user produces and consumes the informative material that will become successive digital representations of himself and of reality as a whole. (shrink)

Nihilism is in the air. Yet, it is hard to say to what profit—beyond that for marketers and manufacturers of electronic devices. Advertisements paradoxically take on a bravura of appealing to targeted-consumers’ nihilism in the guise of bold autonomy dependent on one’s incorporating their brand names into one’s life. Social analysts themselves, reporting on such phenomena, seem to shy from too much criticism of the trend lest they appear out of touch. We seem to have ended up in a (...) sociopolitical condition in which everyone senses some kind of social and ecological disaster looms but the free market of ideas should not disturb itself too much about it. (shrink)

This paper explores some surprising historical connections between philosophy and pornography (including pornography written by or about philosophers, and works that are both philosophical and pornographic). Examples discussed include Diderot's Les Bijoux Indiscrets, Argens's Therésè Philosophe, Aretino's Ragionamenti, Andeli's Lai d'Aristote, and the Gor novels of John Norman. It observes that these works frequently dramatize a tension between reason and emotion, and argues that their existence poses a problem for philosophical arguments against pornography.

Taken collectively, consumer food choices have a major impact on animal lives, human lives, and the environment. But it is far from clear how to move from facts about the power of collective consumer demand to conclusions about what one ought to do as an individual consumer. In particular, even if a large-scale shift in demand away from a certain product (e.g., factory-farmed meat) would prevent grave harms or injustices, it typically does not seem that it will make a difference (...) whether one refrains from purchasing that product oneself. Most present-day food companies operate at too large a scale for a single purchase to make a difference to production decisions. If that is true, then it is not clear what point there is in refraining. This is “the problem of collective impact.” This chapter explores a range of proposals for how to solve this problem. (shrink)

Consumer boycotts have become a frequent form of social protest in the digital age. The corporate malpractices motivating them are varied, including environmental pollution, lack of minimum labour standards, severe mistreatment of animals, lobbying and misinformation campaigns, collaboration or complicity with illegitimate political regimes, and systematic tax evasion and tax fraud. In this article, I argue that organised consumer boycotts should be regarded as a legitimate and purposeful instrument for structural change, provided they conform to a number of normative criteria. (...) In order to show this, the practice and empirical context of consumer boycotts are first outlined. I then lay out and refute three general objections to this practice. Although each of these objections fails, their discussion generates insights concerning the normative standards with which boycotters must comply if they want their campaigns to be both legitimate and successful. These normative criteria are detailed along the lines of two guiding principles, proportionality and transparency. In the final step, I elaborate on structural change as the deeper purpose of consumer boycotts. (shrink)

The research outlines a workflow that incorporates data collection, preprocessing, model training, and optimization. Real-world datasets from retail and e-commerce sectors are utilized to validate the proposed methodology, showcasing substantial improvements in model performance. The results indicate that optimized models not only provide better predictions of consumer behaviour but also enhance customer segmentation and targeting strategies. The study concludes with recommendations for future research, including the exploration of hybrid optimization techniques and the application of these methods in real-time analytics.

This paper focuses on extant approaches to counteract the consumption of fake news online. Proponents of structural approaches suggest that our proneness to consuming fake news could only be reduced by reshaping the architecture of online environments. Proponents of educational approaches suggest that fake news consumers should be empowered to improve their epistemic agency. In this paper, we address a question that is relevant to this debate: namely, whether fake news consumers commit mistakes for which they can be criticized (...) and that they could easily avoid by reforming their doxastic conduct. Proponents of structural approaches, like R. Rini and B. Millar, have defended in different ways a negative answer to this question. In this paper, we criticize their views and suggest that individual users could improve on their epistemic practice by widening their information diet. (shrink)

Consumer society, by Jean Baudrillard, is a major contribution to contemporary sociology and philosophy, at the height of the Division of Labor Durkheim or The Protestant Ethic and the Ethics of Capitalism Weber.

Purpose – This paper furnishes an inaugural reading of abjective consumption by drawing on Kristeva’s psychoanalytic theory of abjection within the wider terrain of consumer cultural research. It offers a conceptual framework that rests on three pillars, viz. irrationality, meaninglessness, dissolution of selfhood. Design/methodology/approach – Qualitative research design that adopts a documentary ethnographic approach, by drawing on a corpus of 50 documentary episodes from the TV series “My Strange Addiction” and “Freaky Eaters”. Findings – The findings from this analysis point (...) to different orders of mediatized discourse that are simultaneously operative in different actors’ frames (e.g. moralizing, medical), in Goffman’s terms, yet none of which attains to address the phenomenon of abjective consumption to its fullblown extent. Research limitations/implications – Although some degree of bias is bound to be inherent in the data because of their pre-recorded status, they are particularly useful not in the least because this is a “difficult sample” in qualitative methodological terms. Practical implications – The multi-order dimensionalization of abjective consumption opens up new vistas to marketers in terms of adding novel dimensions to the message structure of their communicative programs, in line with the three Lacanian orders. Social implications – The adoption of a consumer psychoanalytic perspective allows significant others to fully dimensionalize the behavior of abjective consumption subjects, by becoming sensitive to other than symbolic aspects that are endemic in consumer behavior. Originality/value – This paper contributes to the extant consumer cultural research literature by furnishing the novel conceptual framework of abjective consumption, as a further elaboration of my consumer psychoanalytic approach to jouissance consumption, as well as by contrasting this interpretive frame vis-à-vis dominant discursive regimes. (shrink)

Consumers often buy products not because of their attributes per se but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. And Apple is a type of company which understand their customers & future aspects of innovation in a way that no other companies do. That’s the reason that apple is at No. 1 place in Top 50 Most innovative companies. This article endeavors to recognize the consumer perception towards the (...) Apple products and what is Apple’s ideology. In this article the researcher has listed down 12 variables which affect the consumer behavior most while purchasing Apple products. (shrink)

Decision-making regarding healthcare expenditure hinges heavily on an individual's health status and the certainty about the future. This study uses data on propensity of general health exam (GHE) spending to show that despite the debate on the necessity of GHE, its objective is clear—to obtain more information and certainty about one’s health so as to minimise future risks. Most studies on this topic, however, focus only on factors associated with GHE uptake and overlook the shifts in behaviours and attitudes regarding (...) different levels of cost. To fill the gap, this study analyses a dataset of 2068 subjects collected from Hanoi (Vietnam) and its vicinities using the baseline-category logit method. We evaluate the sensitivity of Vietnamese healthcare consumers against two groups of factors (demographic and socioeconomic-cognitive) regarding payment for periodic GHE, which is not covered by insurance. Our study shows that uninsured, married and employed individuals are less sensitive to cost than their counterparts because they value the information in reducing future health uncertainty. The empirical results challenge the objections to periodic health screening by highlighting its utility. The relevance of behavioural economics is further highlighted through a look at the bounded rationality of healthcare consumers and private insurance companies in using and providing the service, respectively. (shrink)

Consumer behavior analytics has become a pivotal aspect for businesses to understand and predict customer preferences and actions. The advent of machine learning (ML) algorithms has revolutionized this field by providing sophisticated tools for data analysis, enabling businesses to make data-driven decisions. However, the effectiveness of these ML algorithms significantly hinges on the optimization techniques employed, which can enhance model accuracy and efficiency. This paper explores the application of various optimization techniques in consumer behaviour analytics using machine learning algorithms. By (...) focusing on the optimization of key parameters, the study aims to improve the predictive power of models and reduce computational costs. (shrink)

Consumers often buy products not because of their attributes per se but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. And Apple is a type of company which understand their customers & future aspects of innovation in a way that no other companies do. That’s the reason that apple is at No. 1 place in Top 50 Most innovative companies. This article endeavors to recognize the consumer perception towards the (...) Apple products and what is Apple’s ideology. In this article the researcher has listed down 12 variables which affect the consumer behavior most while purchasing Apple products. The researcher took 50 sample sizes to make this paper and this study is being done in Tiruchirappalli District. To prepare the factors, I have used Factor analysis test. (shrink)

Studying the psychology behind the purchase of eco-friendly products and second-hand items can offer valuable insights to promote sustainable consumer behavior. This paper examines factors influencing Italian consumers’ willingness to pay regarding bio-based clothing and second-hand items. Drawing from data collected from 402 Italian participants, we examine how motivations and socio-demographic factors are associated with willingness to pay in the context of sustainable fashion. Our findings reveal that motivations related to environmental concerns are positively associated with consumers’ willingness to pay (...) higher premiums for bio-based clothing. Higher income and education levels are also associated with the willingness to pay higher premiums. Meanwhile, motivation related to vintage appeal is associated with lower desired discounts for second-hand items, particularly among older consumers. Gender differences also influence discount preferences, with men seeking larger discounts on second-hand clothing compared to women. By providing insights into Italian consumers’ sustainable fashion choices, this study offers implications for businesses, policymakers, and researchers aiming to promote eco-conscious consumption and sustainability in the fashion industry. (shrink)

In the present work, we propose to analyse the category of consumer and how this individual status is being conditioned by European Union (EU) law. After a brief reference to the methodology used, the analysis begins with a consideration about the foundations of consumer protection in EU law and how it developed from an instrument to develop the EU internal market to a relevant one to define the EuroStatus of EU citizens and residents as consumers and players in the market (...) under modern EU law. We will consider consumer protection configuration, the notion of consumer, and the development of a consumer legal framework in the EU, with references to national legislation that can reinforce consumer status. We also consider the European Court of Justice (ECJ) case law, not only regarding its important role in the definition of the notion of a consumer but also in the development of a consumer constitutional procedural for EuroStatus, consolidating the consumer position in the national judicial process. (shrink)

Consumer behavior analytics has become a pivotal aspect for businesses to understand and predict customer preferences and actions. The advent of machine learning (ML) algorithms has revolutionized this field by providing sophisticated tools for data analysis, enabling businesses to make data-driven decisions. However, the effectiveness of these ML algorithms significantly hinges on the optimization techniques employed, which can enhance model accuracy and efficiency. This paper explores the application of various optimization techniques in consumer behaviour analytics using machine learning algorithms. By (...) focusing on the optimization of key parameters, the study aims to improve the predictive power of models and reduce computational costs. (shrink)

Tracking and goal setting are popular approaches in the personal health and fitness industry. In this paper we use a similar approach to assist users in their journey for a more sustainable lifestyle, starting with food. We employ Action Design Research (ADR) methodology to develop an application and subsequently propose design principles for developing blockchain-based applications for assisting users on their path to eating environmentally friendly food. The path to a sustainable lifestyle can be hard as individuals often do not (...) realize their personal impact towards achieving a net zero carbon future. To address this shortcoming, this study conducts an ADR experiment to create affordances for users to learn, create impact and realize that they are not alone in this journey thus motivating users to a sustainable lifestyle. The design principles that emerged from the project are design for categories and labels, design for measuring collective impact, and design for rewards and redemption. (shrink)

In his 2004 article “Hannah Arendt and Jean Baudrillard: Pedagogy in the Consumer Society,” Trevor Norris bemoans the degree to which contemporary education’s focus can increasingly be described as primarily nurturing “consumers in training.” He goes on to add that the consequences of such “mindless” consumerism is that it “erodes democratic life, reduces education to the reproduction of private accumulation, prevents social resistance from expressing itself as anything other than political apathy, and transforms all human relations into commercial transactions of (...) calculated exchange.” This, then, is the challenge of the age: to articulate the sort of education that might prompt our youngsters to imagine a genuine alternative to this consumer madness—a challenge that the authors of this paper attempt to tackle. (shrink)

Decisional capacity evaluations (DCEs) occur in clinical settings where it is unclear whether a consumer of medical services has the capacity to make an informed decision about the relevant medical options. DCEs are localized interventions, not the global loss of competence, that assign a surrogate decision maker to make the decision on behalf of the medical consumer. We maintain that one important necessary condition for a DCE to be morally justified, in cases of medical necessity, is that the health care (...) consumer under evaluation is incapable of expressing a preference for a certain outcome. (shrink)

While every health care system stakeholder would seem to be concerned with obtaining the greatest value from a given technology, there is often a disconnect in the perception of value between a technology’s promoters and those responsible for the ultimate decision as to whether or not to pay for it. Adopting an empirical ethics approach, this paper examines how five Canadian medical device manufacturers, via their websites, frame the corporate “value proposition” of their innovation and seek to respond to what (...) they consider the key expectations of their customers. Our analysis shows that the manufacturers’ framing strategies combine claims that relate to valuable socio-technical goals and features such as prevention, efficiency, sense of security, real-time feedback, ease of use and flexibility, all elements that likely resonate with a large spectrum of health care system stakeholders. The websites do not describe, however, how the innovations may impact health care delivery and tend to obfuscate the decisional trade-offs these innovations represent from a health care system perspective. Such framing strategies, we argue, tend to bolster physicians’ and patients’ expectations and provide a large set of stakeholders with powerful rhetorical tools that may influence the health policy arena. Because these strategies are difficult to counter given the paucity of evidence and its limited use in policymaking, establishing sound collective health care priorities will require solid critiques of how certain kinds of medical devices may provide a better (i.e., more valuable) response to health care needs when compared to others. (shrink)

"...All the while, consumer responsibility has decreased gradually but steadily to the point where s/he can be said to own the purchasing accountability of a 2-year-old..." -/- The paper is divided into 2 parts: Part 1 - Sustainable Development Goals – Are our actions at odds with our goals? includes sections on: Slash and burn, the recurrent method Space Age Poverty – a chronic history of neglect The economics – some questions and answers Part 2 - Environmental, Social and Governance (...) factors (ESG) includes sections on: Governance Choice Product returns The environment – not just about global warming. (shrink)

Consumers often buy products not because of their attributes per se but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. And Apple is a type of company which understand their customers & future aspects of innovation in a way that no other companies do. That’s the reason that apple is at No. 1 place in Top 50 Most innovative companies. This article endeavors to recognize the consumer perception towards the (...) Apple products and what is Apple’s ideology. In this article the researcher has listed down 12 variables which affect the consumer behavior most while purchasing Apple products. The researcher took 50 sample sizes to make this paper and this study is being done in Tiruchirappalli District. To prepare the factors, I have used Factor analysis test. (shrink)

The aim of this paper is to investigate the possibilities opened up by radical interventions in public space: is it possible to foster reflection and create a critical methodology for analysing the topic of Commons in the urban context? Presenting the project “Stente: Residual Zones” as an example, the aim is to explore these questions using Umeå as a case study. Through the creation of an art/architectural object, the project seeks to use artistic and architectural practices as tools to engage (...) city residents in an active dialogue about Common spaces. Starting with a theoretical framework for situating the critical potential of art and architectural objects in public spaces, in this paper the project is seen as an example of a temporary critical moving device, gathering and amplifying the voices of the inhabitants through the city: it aims to represent an open-ended invitation to reinterpret the boundaries between nature and the city, posing itself as a radical (from the latin radicalis) form of dissensus (Rancière 2010). The experiment was conducted at the Umeå School of Architecture between March and May 2024 as part of the “Designing the Contemporary City” research group at Umeå University. (shrink)

The producers of Automobile products innovated a new thought of designing the two- wheelers in such a way to attract the women. Today most of the women prefer to travel through two-wheelers. A wide variety of two-wheelers of all category light- weighted, medium – weighted and heavy weighted vehicles have been introduced in the market. The objective of the study is to know the preference and satisfaction of women consumers over two-wheelers and the various aspects, which determines the purchase or (...) buying behavior and to know the expectations of women consumers over two-wheelers. The sample size of the study was conducted in Tiruchirappalli city with 75 respondents through Non-Probability Random Sampling Method. (shrink)

This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade (...) products. The results show that socially oriented companies can successfully leverage their reputation to market products with high symbolic values. (shrink)

The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the (...) so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption. (shrink)

The media consumer, otherwise known as the audience is considered to react actively or passively towards media messages based on existing modern theories. However, the emergent constructs evolved primarily by the advertising media audience in reacting to media messages have deconstructed the pillars that exist as strongholds of modern media audience theories. This study is set to identify and justify the rationale for the evolvement of sociocultural factors among advertising media audience in Nigeria. The study adopts the analytical method in (...) examining outcomes of media adverts in Nigeria. Expectedly, the opportunities created by the post-post modern era are explanatory of the fact that uncelebrated sociocultural factors are paramount in determining the significant level of influence of media adverts over the audience. The study concludes that the consideration of emergent sociocultural factors in addition to modern approaches in advertising will result to more effective media advertising in Nigeria and beyond. (shrink)

The current debate on closed-loop brain devices (CBDs) focuses on their use in a medical context; possible criminal justice applications have not received scholarly attention. Unlike in medicine, in criminal justice, CBDs might be offered on behalf of the State and for the purpose of protecting security, rather than realising healthcare aims. It would be possible to deploy CBDs in the rehabilitation of convicted offenders, similarly to the much-debated possibility of employing other brain interventions in this context. Although such (...) use of CBDs could in principle be consensual, there are significant differences between the choice faced by a criminal offender offered a CBD in the context of criminal justice, and that faced by a patient offered a CBD in an ordinary healthcare context. Employment of CBDs in criminal justice thus raises ethical and legal intricacies not raised by healthcare applications. This paper examines some of these issues under three heads: autonomy, human rights, and accountability. (shrink)

The purpose of the study is to determine the relationship between the level of usage to technological devices and the academic performance of Grade II learners in selected Multigrade School in Hilongos South District, Hilongos, Leyte. The study used descriptive survey design since the researcher used checklist to determine the learner’s level of usage to technological devices and survey it used open-ended question to determine how technological devices help the learners in learning. More so, both qualitative and (...) quantitative data were being gathered for the further validation of the quantitative data of the study. The result shows that the level of usage of the learners is at Normal Level. The learners understudy is using technology devices at a tolerable level, that is, 3 – 4 hours in a day. The learners performed well in English with a Closely Approaching Mastery Level in their Quarterly Assessment. The level of usage of the learners to technological devices has a significant relationship with the English performance of the learners. The more exposed the students are to technological devices the more affected their performance in English are. Using to technological devices has a detrimental effect on English performance of the learners. Hence, the parent’s guidance to their children is a must. It can be concluded that usage to technological devices can significantly affect performance. As resulted, using to technological devices has a detrimental effect on English performance. The use of television, cellphones, tablets and computers at a regular basis affects the academic performance of the learners. The more they are using technological devices, the more their academics are negatively affected. Hence, parents or guardian of the learners should be watchful to their children so that they can guide and discipline them in using technological devices to evade bane result from these devices. (shrink)

The main purpose of this study was to determine the significant relationship between the Consumer Attitude and Behavioral Intention of the customers in choosing gasoline stations in Samal District. The study utilized a quantitative descriptive-correlational research design. The data was gathered through the use of survey questionnaires and was distributed personally and randomly to 385 customers of gasoline stations in Samal District. The result showed that the consumer attitude generated a high mean score and shows that the items were oftentimes (...) manifested while behavioral intention also had a high mean score and shows that the items were oftentimes manifested. Moreover, there was a significant relationship between consumer attitude and behavioral intention. It was also found out that consumer attitude significantly influence behavioral intention in the choice of gasoline station. The researchers recommended that a gasoline station should improve their marketing strategy, like giving a discount or promo to their product, improve the quality of service and accommodation because customers oftentimes choose a specific gasoline station according to their attitude and behavioral intention. (shrink)

We consider a case where consumers are faced with a choice between sweatshop-produced clothing and identical clothing produced in high-income countries. We argue that it is morally better for consumers to purchase clothing produced in sweatshops and then to compensate sweatshop workers for the difference between their actual wage and a fair wage than it is for them either to purchase the sweatshop clothing without this compensatory transfer or to purchase clothing produced in high-income countries.

The chapter considers the “paradox of fiction,” understood as the claim that it is in some sense irrational or inappropriate to respond emotionally to mere fictions. Several theorists have held that special features of imagination, or other “arational” mental reflexes, play a role in its resolution. I argue, to the contrary, that imagination need not enter into the solution, and that the paradox can be resolved in a way that shows our responses to fictions to be reasonable and warranted, even (...) if our emotional reactions to fiction are caused by beliefs and desires. Coming to terms with the paradox requires both properly understanding the “rug-pull” structure of the examples used to motivate it, and appreciating the specific emotional norms relevant to fiction appreciation. Related proposals by Livingston & Mele (1997) and Gilmore (2011) are discussed; their relevance to and coherence with the present account are explained. [This is Chapter 11 of Explaining Imagination.]. (shrink)

The introspective devices framework proposed by Kammerer and Frankish (this issue) offers an attractive conceptual tool for evaluating and developing accounts of introspection. However, the framework assumes that different views about the nature of introspection can be easily evaluated against a set of common criteria. In this paper, I set out to test this assumption by analysing two formal models of introspection using the introspective device framework. The question I aim to answer is not only whether models developed outside (...) of philosophy can be successfully evaluated against the set of conceptual criteria proposed by Kammerer and Frankish, but also whether this kind of evaluation can reveal some limitations inherent to the framework. (shrink)

Our current understanding of ‘fake news’ is not in good shape. On the one hand, this category seems to be urgently needed for an adequate understanding of the epistemology in the age of the internet. On the other hand, the term has an unstable ordinary meaning and the prevalent accounts which all relate fake news to epistemically bad attitudes of the producer lack theoretical unity, sufficient extensional adequacy, and epistemic fruitfulness. I will therefore suggest an alternative account of fake news (...) that is meant as an explication rather than a traditional conceptual analysis of the term and that understands fake news solely from the consumer’s perspective. I will argue that this new account has the required theoretical unity, that it is epistemically highly fruitful, and that it is still very close to the ordinary usage. I conclude with addressing some of the main objections to this view. (shrink)

The concept of food sovereignty is becoming an element of everyday parlance in development politics and food justice advocacy. Yet to successfully achieve food sovereignty, the demands within this movement have to be compatible with the way people are pursuing consumer sovereignty, and vice versa. The aim of this article is to examine the different sets of demands that the two ideals of sovereignty bring about, analyze in how far these different demands can stand in constructive relations with each other (...) and explain why consumers have to adjust their food choices to seasonal production variability to promote food sovereignty and so secure future autonomy. (shrink)

A restricted-use mobile device policy for introductory philosophy classrooms is presented and defended. The policy allows students to use devices only during open periods announced by the professor and is based on recent empirical findings on the effects of in-class mobile device use. These results suggest devices are generally detrimental to student learning, though they have targeted benefits for specific tasks. The policy is defended via a discussion of the ethical considerations surrounding device use, a discussion of the (...) policy’s benefits, and responses to potential objections. Avenues for future research are suggested at the conclusion of the discussion. (shrink)

Two critical yet comic elements, beyond the more obvious narrative of persecution, reveal themselves in Adorno's recorded nightmare. The first is comic because it so aptly displays his relentless critical impulse despite himself, the way in which theory invades the private sphere of his dreams: even in sleep, Adorno finds himself at once reading phenomena and on guard against a false transcendence from which they could, in the last instance, be deciphered.1 The second is more patently absurd, yet perhaps more (...) difficult to assess: that he should gain permission to interrupt an unspeakably cruel and final punishment, an essentially hopeless…. (shrink)

Mass shootings constitute a recurrent and most violent phenomenon in the U.S. and elsewhere. This paper challenges the ready-made, solipsistically contained metanarratives on offer by mainstream media and formal institutions with regard to the psychological antecedents of the perpetrating social actors, while theorizing mass shootings as acts of violence that are systemically inscribed in the foundations of communities. These foundations abide by the logic of sacrifice which is propagated in instances of collective traumatism. It is argued that the cultural trauma (...) that emanates from events of mass shootings, inasmuch as the commemorative events that are performed on regular occasions, constitute re-enactments of the death drive that sustains communities. The cultural analytic deploys against a CDA reading of longitudinal studies on mass shootings, coupled with psychoanalytic discourse analysis, prior to submitting mass shootings to a deconstructive line of reasoning as systemically necessary transcendental violence. Ultimately, it is shown that the intertextual institutional chain that informs the mediatized representation of this social phenomenon merely attains to obliterate and, hence, to propagate cultural traumatism and the sacrificial logic that underpins it. The terms micrometanarrative, parafunction and expropriating ipseity are introduced and operationalized in this context. (shrink)

The findings reveal that e-commerce serendipity is an artificially facilitated unplanned experience, jointly shaped by consumers and online platforms along with their designers. Being an artificial serendipity, e-commerce serendipity is characterised by its expectedness, thrillingness, and varied outcomes. Three routes were presented for consumers to experience e-commerce serendipity: coincidence, unexpected discovery, encountering. These routes differed via the varying interaction patterns between serendipitists and third parties under different conditions. The findings regarding ecommerce serendipity as a form of artificial serendipity have significant (...) implications for both research and practice. (shrink)