Розглянуто значення історичних вірменських колоній України для розвитку ткацького виробництва на українських землях. Показано, що ткацтво відігравало важливу роль як у внутрішньому житті вірменських колоній, так і в зовнішніх зв’язках вірмен з польсько-українським оточенням. Комплексно висвітлено роль і місце вірменських колоністів у формуванні ринку тканих виробів на землях України та у створенні місцевого виробництва шовкових поясів, килимів, макат тощо. З давніх часів ткацтво було одним із найпоширеніших видів народних промислів та важливою складовою господарського життя українських земель. Різноманітні ткані вироби: килими, (...) одяг, пояси, покривала – широко використовувалися в повсякденному житті, для оформлення житла. Показано, що вірменські килими були важливим предметом торгівлі, засвідчували високий соціальний статус власника, виконували релігійну (захисну) та утилітарну функції. Актуальність дослідження полягає в комплексному висвітленні ролі вірмен у розвитку ткацтва на землях України, у виявленні впливу вірменських колоністів на формування особливого стилю життя та смаків різних верств населення, а також споживацької культури такого роду предметів. На сьогодні немає комплексних наукових досліджень історичного розвитку вірменського ткацтва на землях України з урахуванням усіх складових цього процесу: шовкоткацтва, килимарства, гаптування, торговельного аспекту тощо. З’ясовано, що, як і в ювелірній справі та зброярстві, в галузі ткацтва роль вірмен також була подвійною: вони імпортували ткані вироби до України, і вони ж були виробниками різноманітної тканої продукції не лише на українських землях, але й в Османській та Перській імперіях. Інтенсивний розвиток шовкоткацтва на українських теренах також, вочевидь, пов’язаний з вірменами. І хоча більшість дослідників пов’язує розвиток персіярень в Україні зі станіславськими (нині м. Івано-Франківськ) вірменськими майстернями Домініка Місіоровича та Іоана Маджарського в середині XVIIІ ст., факти засвідчують, що інтенсивне поширення вірменських ткацьких майстерень почалося вже у XVII ст. -/- . (shrink)

The article analyzes the main aspects of the interpretation of philosophical thinking by the Polish philosopher Leszek Kolakowskі (1927–2009). He is more known as a brilliant disputant on the history of Marxism and the prospects for the further development of Marxist theory, but his thoughts on the nature and functions of philosophical thinking in the broadest sense are of no less importance, since they address the painful issue of the autonomy of thinking. The purpose of the article is to reconstruct (...) the principles that, according to the philosopher, would allow thinking to maintain its autonomy under the pressure of ideas and ideologies. Utopia and nihilism in the interpretation of L. Kolakowskі appear as temptations of the modern world. It is in the quest for defending from these “monsters” (L. Kolakowskі) that the philosopher comes to the conclusion that the basis of utopia and nihilism are certain ideas about the truth. Through the prism of this theoretical discovery, he reveals the importance of consensus, tolerance, compromise, and non-consistency (inconsistency) as epistemological tools of support or undermining of ideologies. The basic epistemological model the philosopher used has been reproduced by means of theoretical reconstruction. This is the attitude of the subject to the truth, which is realized in two ways: to either master the truth on the basis of certain beliefs or neglect the truth on the basis of other beliefs. With the help of this model, the philosopher comes to understanding that dogmatism and unification are not only utopian diseases but also nihilists. The reason for this is loyalty to one’s own truth, that is, thinking without gaps based on unchanging principles and aimed at reproducing certain institutional and social constants. Instead, inconsistency as a principle forms a completely different setting, the advantage of which is that it extends to itself and frees a thinker from the need to be or not to be consistent, but does not relieve the search of truth and meaning, without which human existence is impossible, according to L. Kolakowskі. The reconstruction was carried out on the basis of analysis of articles and essays of various years, combined with the development of concepts of utopia and nihilism as alternative projects of human existence, rooted in the epistemological directions of the subject. (shrink)

In the context of Ukraine’s membership in the WTO, the functioning of a free trade area with the EU, the opportunity for agricultural producers to obtain a larger share of the value added is primarily linked to the intensification of trade in domestic livestock products and their processing products. However, their production is one of the high-risk areas and requires a set of measures aimed at ensuring proper quality. Without effective solution of the problem of quality of livestock products it (...) is impossible to ensure its competitiveness in the world market, to guarantee the rational nutrition of the population of the country, the availability of the necessary components for the vital activity of the human body. The aim of the research is to determine the socio-economic factors for ensuring the quality of livestock products in Ukraine. The scientific and specific research methods were used to solve the tasks set in the work: the historical method; abstraction method; method of comparative analysis; system-structural method. The main producer of livestock products in Ukraine are households. They do not have the capabilities to implement technologies of keeping, feeding, veterinary services, programs prerequisites for guaranteeing the safety of products, adherence to the HACCP principles. In Ukraine, real technical, economic and organizational-economic prerequisites for ensuring the safety and quality of livestock products are created only in the poultry meat sector. During 2015-2017, the trends in production of almost all types of livestock products except poultry and honey were identified. One of the reasons for this situation was, firstly, decreasing in capital investment in the livestock sector, and secondly, the low profitability of production of livestock products in the context of accelerated growth in prices for resources. It is proved that insignificant market (price) incentives should be supplemented with instruments of state assistance to improve the quality parameters of products on the basis of specialized enterprises. The necessity of state support for the production of livestock products based on small and medium-sized enterprises is substantiated. This will effectively combine the processes of increasing the production of livestock products with the environmental friendliness of production and steady improvement of quality. It is shown that the low quality of certain livestock products in Ukraine is caused by insufficient living standards of the population and low incomes of the majority of households, which cause them to consume low quality products. It is determined that the problem of guaranteeing the quality of livestock products in Ukraine has deep roots cause due to the influence of socio-economic factors. Therefore, a comprehensive approach is needed to solve it, which is not limited to improving the efficiency of the state control system and successfully harmonizing of the Ukrainian technical regulation system with the European one. The problem of low quality and the danger of livestock production requires a systematic approach for its solution, which is not limited, in particular, by measures to improve the system of state control and ensure approximation of the domestic technical regulation system to the European one. In Ukraine, major high-quality animal products are economically inaccessible to a large part of households. The projected increase in safety parameters and a certain improvement in the quality of livestock products as a result of the implementation of regulations adopted in 2014-2017, will necessarily lead to an increase in its value, and therefore may lead to a decrease in market demand and even greater inaccessibility of these products to people. All this can only aggravate the situation with guaranteeing the food security of the country, forming the prerequisites for increasing the intellectual capacity of the nation. (shrink)

Статтю присвячено аналізові евфонічних, орфографічних, лексико-семантичних помилок, яких припускаються журналісти інтернет-ЗМІ. Систематизовані анормативи, зібрані із сучасних крос-медійних матеріалів, визначено чинники, які спричинили їх виникнення, наведено приклади типових помилок із сайтів інформаційних агенцій, інтернет-версій періодичних видань і телеканалів, сайтів державних установ.

Статтю присвячено розглядові назв українських футбольних команд у діаспорі, починаючи з другої половини 40-х ХХ ст. Проаналізовано мотивованість цих номінацій та продемонстровано, як під впливом національних чинників, що були визначальними у виборі найменувань футбольних команд, збережено тяглість національних культурних традицій у назовництві футбольних клубів поза межами України.

Предметом розгляду в статті є жаргонізми, що функціювали в українському футбольному дискурсі першої половини ХХ ст. Проаналізовано семантику жаргонних лексичних одиниць та покласифіковано їх на групи за тематичним принципом. Детально зосереджено увагу на з’ясуванні особливостей жаргонізмів із тематичної групи назв футбольних дій та процесів, зокрема описано їхнє походження та способи їхнього творення.

У статті проаналізовано варіанти інтерпретації філософських творів Сковороди як певні моделі читання та доведено, що мінливість тлумачень залежить від припущень про латентне у творах, серед іншого, про ставлення до тексту, автора і предмета дослідження. Латентне (приховане умисно або неумисно) вимагає експлікації та подальшої репрезентації, але в кожному конкретному випадку воно визначається по-різному. Існують два альтернативні підходи до визначення латентного. Одні дослідники використовують здатність текстів передавати більше, ніж задумав автор, і шляхом зіставлення «деталей» здійснюють історико-філософську контекстуалізацію теорії (місце мислителя в історії (...) філософської думки), здобувають свідчення про зв’язок ідей філософа з історичною епохою та з його особистим життям. У цьому випадку текст промовляє поза волею автора, оскільки він не був задуманий як джерело інформації такого типу. Альтернативним підходом є дотримання волі автора і ставлення до тексту як авторського та завершеного повідомлення, що містить усі необхідні інструменти для успішної комунікації. Перший підхід ґрунтується на недовірі та намаганні редукувати автора тексту до об’єкта, другий спирається на довіру до тексту та його автора. Порівняння обох підходів, а також рекомендації самого Григорія Сковороди («Жена Лотова») щодо тлумачення біблійних текстів спрямовують аналіз на розкриття ролі досвіду та постаті автора у процесі читання. Біографія мислителя у цьому контексті дозволяє конституювати автора як джерело повідомлення і актуалізувати етичний аспект у ставленні до його творів. Запропонований у цій статті аналіз ґрунтується на таких теоретичних побудовах: латентне у тексті (Г. Г. Гумбрехт), навмисні і непередбачувані одкровення (К. Гінзбурґ), історичний досвід (Ф. Р. Анкерсміт). Порівняння двох підходів не дає підстав для висновку про абсолютні переваги одного з них, однак дає змогу побачити певні відмінності між читачами та дослідниками. (shrink)

Статтю присвячено проблемі конструювання суб’єкта в ліриці Мар’яни Савки з погляду взаємодії Я/Іншого, що є однією з найбільш характерних рис поетики дев’яностників. Суб’єкт лірики в поезії дев’яностників мовить із перспективи приватного досвіду, оскільки саме приватне є точкою відліку в осмисленні колективного культурно-історичного досвіду. Інтермедіальні сюжети в ліриці Савки дають можливість суб’єкту лірики побачити й пізнати себе крізь проекцію мистецького твору. Тілесний, приватний досвід суб’єкта є рамкою осмислення досвіду Іншого – саме так конструюється комунікативна пам’ять у ліриці Мар’яни Савки.

This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets. Our study employed qualitative data collection with semi-structured interviews, survey, observation methods, quantitative and qualitative methods of content analysis of regional B2B companies, as well as the comparative analysis. The following essential stages of the content marketing process as preliminary search and analysis, website content (...) creation, promotion and distribution, and content marketing progress assessment were identified and classified in detail. The strategic decisions and activities at each stage of the process showed how a company’s on-site and off-site content can be used as a tool to establish the relationship between the brand and its target audience and increase brand visibility online. This study offered several useful insights into how website content, social media and various optimization techniques work together in engaging with the target audience and driving website traffic and sales leads. We constructed and described the content marketing model elaborated for effective web content management that can be useful for those companies that start to consider employing content marketing strategy for achieving business goals and increasing a leadership position. (shrink)

Яскрава модернова обкладинка книжки, яку присвячено далеко не новій темі, обіцяє щось революційне, нестандартне. Ім’я автора, знаного науковця, живить передчуття нових джерел, нових думок, точно сформульованих і підкріплених ґрунтовною науковою аргументацією. Проте від самого початку читання виникають певні перепони, а під кінець стає зрозумілим, що нова версія життя українського філософа приховує своєрідний «гадательний» смисл, який стосується не лише Сковороди і культури XVIII ст. Мова про ставлення до традиції, пізнання й істини у ширшому сенсі. Спочатку оглянемо форму і зміст книжки. У (...) вступній частині під назвою «Prelude» на читача відразу чекають несподіванки. Розповідь про життя Григорія Сковороди, як і годиться, автор розпочинає з притчі про пустельника в «Silenus Alcibiadis», але раптом переносить нас у зовсім інший історичний світ. Тепер він розповідає про Олександра Потебню та подібність його думок і думок Сковороди. Чому книжку про філософа XVIII ст. треба починати з доведення подібності його думок до думок мислителя ХІХ ст.? Не дуже зрозуміло. Принаймні автор посилається на своє відчуття. І такий сюжетний хід мусить навіювати читачеві думки про історичну тяглість певних ідей. Серед цих ідей азначено такі: гостре відчуття богополишеності світу; панування «кривди» (с. 7); досягнення суспільної гармонії лише за умови чистоти сердець (с. 10); трактування серця як найглибшої основи людського буття (с. 10); нерозривний зв’язок пізнання речей і любові (с. 11); релігійне «підложжя» вчення обох мислителів (с.12); подібність теорії пізнання: пізнати світ можна шляхом пізнання себе і навпаки (с. 18); визнання символічності слова (с. 19); однакове розуміння структури слова і образу (с. 21); «нерівна рівність» як універсальний принцип (с. 24); «послідовний націоналізм», предтечею якого Потебня вважав Сковороду, і просвітницький пафос (с. 27). Згадка про «націоналізм» додає провокативності сюжету. А до питання про «просвітницький пафос» ми ще повернемося. Закінчує вступну частину висновок, що народ спить і його треба «розбудити». Очевидно, автор збирається пов’язати цю тему з філософією Сковороди, але не дає чітких пояснень з цього приводу. І претензій не висунеш, адже це не вступ до дисертації, а «prelude». (shrink)

The research material proposes the use of decision support information-analytical technology in discharge military personnel employment, which, in contrast to the usual processing of survey results, makes it possible to obtain more information for decision-making. Adherence to such an approach in the development of public administration mechanisms increases the likelihood that in the case of their implementation in the country there will be positive changes, as they will indirectly take into account the availability of necessary resources. Information and analytical technology (...) to support decisions in the field of labor economics substantiates the development of the example of discharged military personnel social welfare. According to the content, the developed decision support information-analytical technology in the field of labor economics provides for the following components: formation of social protection mechanisms; development of a questionnaire on the use of the appropriate mechanism; statistical analysis of survey results (generation of empirical distributions of answers to questions relative frequencies; comparison of answers medians; correspondences analysis; factor analysis; analysis of hierarchies); meaningful interpretation; decision making. (shrink)

The Ukrainian PFTS stock index volatility reaction as a whole and its constituent economic sectors (“Basic Materials”, “Financials”, “Industrials”, “Oil & Gas”, “Telecommunications”, “Utilities”) to seven non-monetary US information signals (“Consumer price index”, “Personal spending”, “Unemployment rate”, “Gross domestic product”, “Industrial production”, “Consumer confidence”, “Housing starts”) was carried out for the period 2000–2017 on the basis of closing stock quotations in the trading day format. To assess the “surprise” component direct influence nature of the USA selected non-monetary information signals on (...) the PFTS stock index, an AR-GARCH econometric modelling device was used. The results achieved clearly indicate the presence of some PFTS stock index economic sectors heterogeneous reaction to the United States individual non-monetary information signals announcement. For example, such economic sectors as “Basic Materials”, “Financials”, and “Oil & Gas” volatility response to the US non-monetary information signal “Consumer price index” “surprise” components the opposite of the overall PFTS stock index reaction. It can also be concluded that the United States non-monetary information signals influence on the Ukrainian stock market volatility depends not only on the financial cycle phase and data frequency, but also on the PFTS stock index economic sector. (shrink)

Монографія об‘єднала зусилля науковців факультету міжнародної економіки Дніпропетровського національного університету імені Олеся Гончара та учасників Міжнародної науково-практичної конференції «Стратегії економічного розвитку країн в умовах глобалізації» у процесі пошуку й визначення стратегічних орієнтирів економічного розвитку України в глобальному середовищі й обрання своєї вірної дороги. На відміну від Ван Гога, усі дороги якого ведуть у нікуди, ми віримо, що спроможні обрати ту саму – нашу дорогу у світле й заможне майбутнє, й усі наші зусилля не будуть марними.

The publication was carried out on the initiative and assistance of the Project “Green Decisions of Business - Unity for Sustainable Development”, which is implemented by the Dnipropetrovsk Regional Organization of Employers, in partnership with the Dnipropetrovsk Regional Council, the Dnipropetrovsk Investment Agency with the support of the Program for the Promotion of Green Modernization of the Ukrainian Economy, implemented by the German Society for International Cooperation (GIZ) GmbH. The monograph is devoted to the study of various aspects of the (...) development of the "green" economy both globally and locally. The theoretical foundations of the development of the "green" economy, the features of the functioning of the markets for "green" goods and services, the world experience in the development of the "green" economy, the prospects for the development of the "green" economy at the local and regional level are substantiated. The collective monograph will be interesting for the general public: students, teachers, scientists, businessmen, officials, government officials. (shrink)

The article considers the features of ensuring the economic security of enterprises in the conditions of intensive introduction of information technologies in their activities in the process of forming the digital economy. It is determined that digitalization creates important advantages for enterprises in terms of implementing a long-term strategy for their development, strengthening economic security, and achieving significant competitive advantages in doing business. It is studied that the system of economic security of the enterprise is an organized set of elements (...) of the management infrastructure of the enterprise, which are focused on ensuring stable and effective development of the business entity, neutralization, and elimination of internal and external threats. (shrink)

This research aims at establishing the impact of information and communication technologies (ICT) on e-commerce development of industrial enterprises by means of economic and mathematical modelling. The goal was achieved using the following methods: theoretical generalization, analysis and synthesis (to critically analyse the scientific approaches of scientists regarding the expediency of using mathematical models in the context of enterprises’ e-commerce development), target, comparison and grouping (to reveal innovative methodological approach to assessing ICT impact on e-commerce development of industrial enterprises), tabular, (...) analytical and integral method (for summarizing the analysis results of enterprises readiness to implement ICT, ICT use in the activities of industrial enterprises of Ukraine and the analysis of e-commerce development), mathematical modelling (to build a regression model determining impact of changes in ICT use on the market share occupied by industrial enterprises), generalization (to determine promising directions of e-commerce developing of industrial enterprises). The implementation of a comprehensive approach to understanding the importance of ICT influence on e-commerce development of industrial enterprises will ensure acceleration of the digitalization of business processes, will contribute to the speed increase of enterprises response to customer requests, and increase the market share occupied by enterprises. A new vision of directions for developing e-commerce of industrial enterprises is suggested, which are determined by the need for enterprise rebranding, the development of e-commerce tools and technologies, the importance of outsourcing service automation and promotion of subscription trade. ICT is considered as integration factor that determines prospects for e-commerce development of industrial enterprises and contributes to increasing efficiency of online business management. Research results demonstrate that the use of economic and mathematical modelling is an important tool for assessing ICT impact, and its absence can negatively affect the accuracy and validity of online business management. (shrink)

The aim of the article is to show how the use of diagnostic methods allows identifying patterns and problems of corporations functioning, providing identification of directions and strategies for further development of their business. Theoretical and methodological basis of the research is a scientific works of scientists in the field of business diagnostics and strategic development, who studied diagnostics in the system of responding to business development problems, identifying areas for improving strategic management, financial statements of corporations of Daimler Group (...) (Germany), Tesla Motors (USA) and Toyota Motor (Japan) and own research results. The methodological basis of the study is a set of general and special methods used to achieve the goal of the research and includes: theoretical generalization and synthesis – in analyzing the content of scientific works on business diagnostics and strategic management; observation – to obtain primary information about the state of business of automotive companies in the world; indicator and integrated assessment – to assess the state of business and the effectiveness of strategic management of automotive corporations; information and logical analysis – when determining the issues and patterns of business development of corporations; problem-target method – to justify the choice of business development strategies; causation-result method – to obtain definitive conclusions. The results of the study of the state of business of the world's leading automotive corporations revealed the dependence of business efficiency on the degree of efficiency of strategic management of their activities, and identified types of strategies that will promote further development of automotive corporations – integrated, concentrated, diversified or globalized growth. The practical significance of the obtained results lies in their usefulness for strategic management for Daimler Group, Tesla Motors, Toyota Motor Corporation. (shrink)

The purpose of the study is to determine the impact of entrepreneurial initiative on the development of innovation activity of country enterprises. The theory of entrepreneurship by clarifying the essence of entrepreneurial initiative got further elaboration in the article. The methodical approach to the analysis and evaluation of the entrepreneurial initiative and its impact on the innovation activity of the enterprises, the results of which are the basis for further development of proposals to stimulate entrepreneurial initiative and development of their (...) innovation activity is suggested. The estimation of innovation activity of 1758 enterprises of Ukraine by calculating the integral indicator of innovation activity revealed its low level for innovation active enterprises. The method of one-dimensional linear regression has determined that an increase in the number of business structures per 10 thousand people of the country's population at a rate of 1.0 causes an increase in the indicator of innovation activity by 0.172. It is proved in the article that development of infrastructure of enterprenerial environment and creation of centers for entrepreneurship development act as an important mechanism of increasing innovation activity of enterprises of the country. (shrink)

The purpose of the study is to reveal the relationship between the justification of strategic decisions and the increase in efficiency of transnational corporations (TNC). The conceptual bases of the justification of strategic decisions for increasing the efficiency of TNC are suggested, the development of which involves research of the preconditions on which their implementation is based, analysis of the main aspects of TNC's activity and accordance with the principles of justification of strategic decisions, strategic decision-making. The results of the (...) comprehensive diagnostic examination of TNC of leading bearings manufacturers are presented, which revealed the problems of their functioning on the market, changes in the dynamics of performance indicators, differences in the use of opportunities, financial state, strategic positions on the market, the efficiency of made decisions. A model for selecting a decision strategy for TNC is suggested. Practical recommendations of implementing strategic decisions for increasing the efficiency of activity of TNC of leading bearings manufacturers are given. (shrink)

The purpose of this investigation is to develop a new methodological basis for studying the market opportunities of the multinational corporation (MNC) on the basis of the synthesis of modern scientific methods for further forecasting their change. The results showed the degree of dependence of the effectiveness of business management on the trends in the field development and competitor’s actions, market access opportunities, the use of MNC opportunities, their strategic positions, and the totality of internal factors that determine the profitability (...) of activities. The practical value of the obtained results is to identify areas for increasing the efficiency of MNC business management and forecasting the dynamics of sales volumes of their products on the market. (shrink)

The purpose of the research is to study the feasibility of using the combined modeling method in evaluation of business value. Modern approaches and methods of evaluating business value and the possibilities of combining them are explored. The peculiarities of the methodology of evaluating the business value by methods of Gordon Growth Model and Exit Multiple are disclosed. During the research the fair value of Luxoft company and the reasons for its deviation from the cost of sale are found. Luxoft’s (...) business value forecast is calculated by 2023. Recommendations for further development of the field of knowledge of modern business analyst are given. (shrink)

The paper deals with the basic concepts and key problems of creating financial stability, as well as the role of central banks in its provision. The role of central banks in providing financial stability is extremely important and has a double manifestation - is the maintenance of the stability of the national currency and the responsibility for the stability of commercial banks and the banking system. The central element of any financial system is always banks, so the emergence of systemic (...) instability in the banking sector always has a negative impact on financial stability in general and has extremely negative socio - economic implications for the country as a whole. The present study provides a thorough analysis of the essence of financial stability, the main challenges faced by central banks in monitoring financial sector and examines the global experience of central banks of different countries to ensure financial stability and their role in these processes. This paper highlights the common and distinctive features of the activities of the central banks of the most developed and developing countries towards the achievement of financial stability. Our paper focuses on the activities of the National Bank of Ukraine. In particular, its role in ensuring financial stability of the country is described and directions of its consolidation are indicated. The major task of the National Bank of Ukraine on the way to financial stability in the post -crisis period selected, the maximum possible mitigation Ukrainian banks consequences of the global financial crisis; increase of financial stability of banking institutions; strengthening of public confidence in banks and the banking system. As a result of the conducted, the key factors of achievement of the set tasks, as well as the main directions of application of monetary instruments of the National Bank of Ukraine in the activities aimed at increasing the stability of banks and ensuring financial stability, were determined. (shrink)

The authors of the book have come to the conclusion that toensuring the country’s security in the conditions of military aggression, it is necessary to use the mechanisms of protection of territories and population, support of economic entities, international legal levers of influence on the aggressor country. Basic research focuses on assessment the resource potential of enterprises during martial law, the analysis of migration flows in the middle of the country and abroad, the volume of food exports, marketing and logistics (...) system. The research results have been implemented in the different decision-making models during martial law, information and economic security management, formation of personnel potential and assets of enterprises, food, energy and environmental security management, use of budgetary levers and financial instruments. The results of the study can be used in the developing of directions, programs and strategies for the post-war recovery of Ukraine’s economy and the attraction of foreign investments in the regions, decision-making at the level of ministries and agencies that regulate security management processes. The results can also be used by students and young scientists in the educational process and conducting scientific research on the problems of ensuring the country’s security. (shrink)

Modern tourism is an industry which role in ensuring the economic development of individual states and the world economy as a whole cannot be overestimated. The success of tourism and travel enterprises often depends on their corporate reputation. This article is devoted to the study of the elements and their connection with the peculiarities of different segments behavior. To assess the consumer's response to the corporative reputation the ranking methods were used in course of decrease of exponent importance; Likert five-grade (...) scale. There were taken the constituent parts of corporate nature and the main elements of company reputation as the variables, which influence the consumer's decision on buying the service. Paper examines three issues: the possibility of a connection between the company's nature and corporative reputation elements; the factors affecting the purchase decision of tourism service; and the corporative reputation's place in the formation of consumer's behavior of the tourism company client. During the research there was found the connection between the company's nature and the corporate reputation elements, there were also found factors that effect the decision about buying the tourism product; the personal experience and the opinion of reference group turned out to be the most important. The essential influence of the corporate reputation on the client's behavior was found. Nevertheless, the obtained results differ for different groups, which were formed according to gender, age, income rate, belonging to a profession and the typical consumer behavior. The obtained results may be used by the companies of tourism and travel industry for identifying the target audience and for the development of the PR-campaigns. (shrink)

Modern tourism is an industry which role in ensuring the economic development of individual states and the world economy as a whole cannot be overestimated. The success of tourism and travel enterprises often depends on their corporate reputation. This article is devoted to the study of the elements and their connection with the peculiarities of different segments behavior. To assess the consumer's response to the corporative reputation the ranking methods were used in course of decrease of exponent importance; Likert five-grade (...) scale. There were taken the constituent parts of corporate nature and the main elements of company reputation as the variables, which influence the consumer's decision on buying the service. Paper examines three issues: the possibility of a connection between the company's nature and corporative reputation elements; the factors affecting the purchase decision of tourism service; and the corporative reputation's place in the formation of consumer's behavior of the tourism company client. During the research there was found the connection between the company's nature and the corporate reputation elements, there were also found factors that effect the decision about buying the tourism product; the personal experience and the opinion of reference group turned out to be the most important. The essential influence of the corporate reputation on the client's behavior was found. Nevertheless, the obtained results differ for different groups, which were formed according to gender, age, income rate, belonging to a profession and the typical consumer behavior. The obtained results may be used by the companies of tourism and travel industry for identifying the target audience and for the development of the PR-campaigns. (shrink)

EN: Selection of Marczyński's interviews on philosophy and literature which were recorded in early 2007 for the purpose of his radio broadcast "Hortus (In)Conclusus." Includes interviews with: Marek Bieńczyk, Józef Bremer, Ihor Byczko, Andrij Dachnij, Anna Dziedzic, Mateusz Falkowski, Tadeusz Gadacz, Michał Głowiński, Dorota Hall, Serhij Jospenko, Wachtang Kebuładze, Zbigniew Kloch, Andrzej Kołakowski, Wasyl Lisowyj, Ołeksandr Majewskyj, Anton Marczynski, Julia Marczyńska, Wadym Menżulin, Zbigniew Mikołejko, Monika Milewska, Andrij Okara, Ihor Paśko, Adam Pomorski, Myrosła Popowycz, Jerzy Prokopiuk, Iryna Puchta, Barbara (...) Skarga, Dmytro Stepowyk, Władysław Stróżewski, Myrosław Trofymuk, Tomas Venclova, Jan Woleński, Taras Wozniak, Arkadiusz Żychliński. (shrink)