Results for 'marketing strategies'

999 found
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  1. Sustainable Marketing Strategies for Micro, Small, and Medium Enterprises Amidst COVID-19 Pandemic.Juvelle U. Ujano - 2024 - International Journal of Multidisciplinary Educational Research and Innovation 2 (1):76- 95.
    This study aimed to determine the sustainable marketing strategies for micro, small, and medium enterprises (MSMEs) amidst the COVID-19 pandemic. In this research technique, a quantitative descriptive survey was utilized to examine 363 MSMEs in designated cities and municipalities in Pangasinan, such as Binmaley, Calasiao, Dagupan City, Mangaldan, San Carlos City, Santa Barbara, and Urdaneta City, all registered with the Department of Trade and Industry (DTI). According to the findings, manufacturing is the primary industry for most respondents; they (...)
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  2. Stimulating E-Business Capabilities and Digital Marketing Strategies on Business Performance in E-Commerce Industry.Federico Del Giorgio Solfa, Sandra Cristina De Oliveira & Fernando Rogelio Simonato - 2023 - International Journal of Computations Information and Manufacturing (Ijcim) 3 (2):1-12.
    This study investigates how e-business capabilities and digital marketing strategies jointly influence business performance in the e-commerce industry, which has experienced unprecedented growth driven by technological advancements and changing consumer behavior. E-business capabilities encompass the use of technology and digital infrastructure, while digital marketing strategies are employed to attract and retain online customers. The study examines the effect of e-business capabilities through digital marketing strategies on the customer satisfaction and loyalty of UAE e-commerce industry. (...)
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  3. Peculiarities of application of marketing technologies in the medical sphere.Oleksandr P. Krupskyi & Yuliya Stasiuk - 2023 - Economic Analysis 33 (3):202-212.
    Introduction. The medical sphere is constantly evolving, requiring improved approaches to its organisation and functioning. Advances in medical technology, observable changes in patient needs and growing competition challenge medical institutions to improve their strategies and approaches. Marketing technologies are becoming one of the key tools for achieving strategic goals. Purpose. This article is aimed at studying the peculiarities of the use of marketing technologies in the medical field. The main purpose of the study is to analyse the (...)
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  4. PROSPECTS OF USING GPT CHAT IN MARKETING.Oleksandr P. Krupskyi, Valeriia Vorobiova & Yuliya Stasiuk - 2023 - Time Description of Economic Reforms 3 (51):89-97.
    Problem statement. Modern marketing requires effective tools to attract and retain customers, as well as improve communication with the audience. In this context, the use of artificial intelligence, in particular, ChatGPT (Generative Pre-trained Transformer), can be a promising innovative solution. However, the conclusions about the potential benefits and limitations of using ChatGPT in marketing are ambiguous, due to the little experience gained in this area. The purpose of the study is to assess the potential of using ChatGPT in (...)
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  5. Content marketing model for leading web content management.Igor Britchenko, Iryna Diachuk & Maksym Bezpartochnyi - 2019 - Atlantis Press 318:119-126.
    This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets. Our study employed qualitative data collection with semi-structured interviews, survey, observation methods, quantitative and qualitative methods of content analysis of regional B2B companies, as well as the comparative analysis. The following essential stages of the content marketing process as preliminary search and analysis, (...)
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  6. The Reality of Brands: Towards an Ontology of Marketing.Wolfgang Grassl - 1999 - American Journal of Economics and Sociology 58:313-360.
    The ontology of marketing, particularly the question of what products and brands are, is still largely unexplored. The ontological status of brands hinges on their relationship with products. Idealists about brands see perceptual or cognitive acts of consumers grouped under the heading ‘brand awareness’ or ‘brand image’ as constitutive for the existence of brands so that, in their view, tools of the marketing mix can influence relevant mental dispositions and attitudes. Brand realists, on the other hand, reject the (...)
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  7. A Discussion of a Luxury Apparel Brand Strategy in an Emerging Market: Conceptual Model with Network Perspectives.Rachaya Kaolawanich, Hiroko Oe, Yasuyuki Yamaoka & Chih Yuan Chang - 2020 - SIASAT Journal of Social, Cultural and Political Studies 4 (2):58-72.
    This study explores the Burberry apparel brand’s position and its strategic behaviour seeking new customers in the new market. This exploratory research pays particular attention to business potential and opportunities in an emerging market, Vietnam. To evaluate Burberry’s strategies and the potential, the collaborative network relationships are discussed in details, that is followed by the discussion of the key themes for Burberry to consider in the Vietnamese market, where Burberry has recently begun expanding its businesses. The outcome of the (...)
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  8. Marketing for Improved Sustainability in Nonprofit Organizations.Prominent Choto, Rhodrick Musakuro, Chux Gervase Iwu & Robertson K. Tengeh - 2022 - Intech Open.
    Competition for funding has prompted nonprofit Organizations (NPOs) to adopt marketing and other business-oriented practices to survive. Although certain NPOs have begun to implement marketing strategies, long-term sustainability continues to be a problem. This paper explores the degree to which NPOs in the healthcare industry use marketing strategies to attain sustainability. The data collection and analysis were carried out qualitatively. Data gathering methods included a literature study, in-depth interviews, and focus group discussions. Thematic and content (...)
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  9. Marketing and Branding in Higher Education Institute.Mohajer Seyed Mohammad - 2020 - amazon.
    Dr. Seyed Mohammad Mohajer, author of this book, for the first time, on the subject of SEM (Student Experience Management) and TEM :(Teacher Experience Management), Expresses and writes In today’s competitive world in which men are looking for acquiring a better place for themselves and their properties, indeed it can be said that people who compete on a full scale in marketing and branding by learning knowledge and experience, are more successful. Apart from people, countries, cities, businesses, historical and (...)
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  10.  95
    AI-Assisted Formal Buyer-Seller Marketing Theory.Angelina Inesia-Forde - 2024 - Asian Journal of Basic Science and Research 6 (2):01-40.
    Customer behavior, market dynamics, and technological advances have made it challenging for marketing theorists to provide comprehensive explanations and actionable insights. Although there are numerous substantive marketing frameworks, no formal marketing theory exists. This study aims to develop the first formal grounded theory in marketing by incorporating artificial intelligence and Forde's conceptual framework as a guiding lens. Charmaz's constructivist grounded theory tradition and Forde's conceptual framework and data analysis strategy were employed for this purpose. The data (...)
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  11. Societing, Heritage e Marketing. I musei aziendali: due casi di studio.Luca Corchia (ed.) - 2015 - Pisa: Arnus University Books.
    Negli ultimi decenni i sociologi ed economisti hanno sottolineato come il mondo del consumo sia sempre più caratterizzato dalle componenti culturali, sociali ed emotive. La marca cessa di essere semplice depositaria di benefit tangibili e performance oggettive ed estende il dominio all’area dei valori, delle relazioni e dei sentimenti. Adattandosi ai cambiamenti comunicativi il marketing si è arricchito di nuove strategie che la letteratura identifica con il temine “non convenzionali”: il market environment, il market niche, la client relationship, le (...)
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  12. Implementation Strategy of Vietnamese Enterprises in Corporate Social Responsibility.Ho Ky Anh - 2022 - Dissertation, Jamk University of Applied Sciences
    In recent times, new perspectives related to business development and building solid community strategies are being introduced in many countries around the world. Corporate Social Responsibility (CSR) is a topic that academia as well as businesses are interested in carefully and thoughtfully in order to benefit businesses as well as maintain the sustainable development of enterprises environment, bringing maximum benefits to the social community and stakeholders. But on the other hand, developing these strategies into practice is not easy, (...)
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  13. Re-Embedding the Market: Institutionalizing Effective Environmentalism.Arran Gare - 2022 - In Andrew M. Davis, Maria-Terisa Teixeira & Andrew Schwartz (eds.), Nature in Process: Organic Proposals in Philosophy, Society and Religion. Process Century Press. pp. 145-169.
    Karl Polanyi in The Great Transformation diagnosed what had happened in the Nineteenth Century that led to poverty, increasingly wild economic fluctuations, increasingly severe depressions, and social dislocation and oppression on a massive scale – the market had been disembedded from communities which were then subjected to the imperatives of a supposedly autonomous market. In fact, such disembedding and imposition of these imperatives was a deliberate strategy developed as a means to impose exploitative relations on people, in opposition to ideas (...)
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  14. Main trends and development forecast of bread and bakery products market.Bartosz Mickiewicz & Igor Britchenko - 2022 - VUZF REVIEW 7 (3):113-123.
    Bakery products are very important in human nutrition and are the basis of any daily diet. Their social significance is determined by the traditions and habits of the population of the countries, accessibility for all groups of the population, diverse assortment, including bakery products for functional and specialized purposes. The up-to-date trend is to expand the assortment of functional bakery products, the use of which will provide the body’s need for the necessary macro- and micronutrients for an active and healthy (...)
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  15.  41
    Against Three Requirements for Market Objectors.V. Chung - manuscript
    Moral objections have been levied against the market system for as long as it has existed, but there has been relatively little systematic theorizing about what the requirements of a successful objection are. There are at least two strategies for constructing such a requirement. One strategy is to endorse one of the many moral or political theories on offer. But given persistent contestation over the right moral theory, any requirement produced by this strategy will likely be controversial. A second (...)
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  16. Concepts, strategies and mechanisms of economic systems management in the context of modern world challenges.Grigorii Vazov (ed.) - 2021 - VUZF Publishing House “St. Grigorii Bogoslov”.
    The results of the authors’ research in a scientific monograph are devoted to solving the problems of forming and improving new concepts and strategies for managing economic systems, and mechanisms for their implementation in the context of modern world challenges to society on the basis of models of managing economic entities. An important component of the scientific monograph is the formation of modern strategies for increasing the competitiveness of economic systems, improving corporate structures, innovative restructuring of enterprises, ensuring (...)
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  17.  76
    Contributions to Inclusive Economic Growth in Argentina: Integrating Design, Marketing and Entrepreneurship for Local Development in Buenos Aires Province.Federico Del Giorgio Solfa & María Sol Sierra - 2016 - In Rijit Sengupta (ed.), Pursuing Competition and Regulatory Reforms for Achieving Sustainable Development GoalsPursuing Competition and Regulatory Reforms for Achieving Sustainable Development Goals. Jaipur: CUTS International. pp. 122-144.
    This work aims to study strategies used in Argentine local development experiences, focussing on industrial design, marketing and entrepreneurship. In order to this purpose, backgrounds are analysed with this approach adding the study of three strategic plans for national and provincial-level that are currently in force. With the analysis of the transport system in the last decade, an accelerated cost increase is evident, resulting in a relatively higher price of distributed products. This situation that was initially perceived as (...)
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  18. Research Habits in Financial Modelling: The Case of Non-normativity of Market Returns in the 1970s and the 1980s.Boudewijn De Bruin & Christian Walter - 2016 - In Ping Chen & Emiliano Ippoliti (eds.), Methods and Finance: A Unifying View on Finance, Mathematics and Philosophy. Cham: Springer. pp. 73-93.
    In this chapter, one considers finance at its very foundations, namely, at the place where assumptions are being made about the ways to measure the two key ingredients of finance: risk and return. It is well known that returns for a large class of assets display a number of stylized facts that cannot be squared with the traditional views of 1960s financial economics (normality and continuity assumptions, i.e. Brownian representation of market dynamics). Despite the empirical counterevidence, normality and continuity assumptions (...)
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  19. Effect of Consumer Economic Nationalism on Consumer Attitudinal and Behavioral Response to the Marketing of Locally Produced Foods.Andrews Agya Yalley - 2021 - GNOSI: An Interdisciplinary Journal of Human Theory and Praxis 4 (3):199-218.
    The objective of this research is to empirically test a research model on the effect of consumer economic nationalism on consumers’ attitudinal and behavioral responses to the marketing of locally produced foods. Data was collected from a sample of Ghanaians through an online survey using a structured questionnaire. Using structural equation modelling to analyse the data, the study revealed that cognitive and affective involvement influences product familiarity. Also, product familiarity and economic nationalism influence consumers ‘overall attitude towards locally produced (...)
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  20. Exploring the Benefits and Challenges of Strategic Alliances in Zambia’s Higher Education Markets.Tisiye Mtonga & Madalisto K. Banja - 2020 - East African Journal of Education and Social Sciences 1 (2):168-178.
    The purpose of this study was to explore the benefits and challenges of strategic alliances among higher education institutions in Zambia. Literature on alliances is explicit and highlights the benefits of alliances as well as the challenges. The study was qualitative in nature utilizing purposive sampling. It was a case study focusing on the existing strategic alliances among three universities situated in the capital of Zambia: University of Zambia, University of Africa and Cavendish University. Sixty participants, 20 from each participating (...)
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  21. Cross-Border Migration in the Border Area of Jagoi Babang, Indonesia with Serikin, Sarawak, Malaysia: A Case study of Indonesian Traders at Serikin Market, Sarawak, Malaysia - Opportunities and Challenges.Antonia Sasap Abao - 2020 - African Journal of Hospitality, Tourism and Leisure, Volume 9 (1).
    The World Economic Forum notes that there is an economic gap between Indonesia and Malaysia every year as seen from GDP per capita. The economic disparity between the two countries caused differences in available employment opportunities. Limited employment opportunities in Indonesia cause an increase in unemployment in Indonesia. The high unemployment rate in West Kalimantan is the main cause of the migration of Indonesians to Malaysia with the aim of carrying out economic and trade activities in the Serikin Market which (...)
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  22. FILIPINO TIKTOK INFLUENCERS AND PURCHASING BEHAVIOR OF YOUNG PROFESSIONALS.Rizza G. De La Luna, Al John A. Apana, Ivan Claude D. Aure, Joyce S. Catapang, Simon Jude A. Galut, Hazon B. Punongbayan & Jowenie A. Mangarin - 2024 - Get International Research Journal 2 (1):148–164.
    The traditional use of conventional media by businesses for audience targeting has shifted with the rise of influencer marketing, notably on platforms like TikTok, posing challenges in content adaptation and technological adaptation. Albert Bandura's Social Cognitive Theory examines factors shaping purchasing behavior, particularly relevant for young professionals. A quantitative correlational study focused on young professionals engaging with TikTok and influenced by Filipino TikTok creators, revealing education level as a key determinant of purchasing behavior. Extended TikTok engagement positively correlates with (...)
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  23. Putting a price on empathy: against incentivising moral enhancement.Sarah Carter - 2015 - Journal of Medical Ethics 41 (10):825-829.
    Concerns that people would be disinclined to voluntarily undergo moral enhancement have led to suggestions that an incentivised programme should be introduced to encourage participation. This paper argues that, while such measures do not necessarily result in coercion or undue inducement (issues with which one may typically associate the use of incentives in general), the use of incentives for this purpose may present a taboo tradeoff. This is due to empirical research suggesting that those characteristics likely to be affected by (...)
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  24.  28
    PINK DOESN’T MEAN WEAK: UNVEILING THE TRIUMPHS AND CHALLENGES OF WOMEN ENTREPRENEURS IN BALAYAN, BATANGAS.Jessrell Elaine B. Cerrado, Jhian Carl Q. Arquileta, John Mark B. Barsaga, Mirko G. Dastas, Frank D. Mendoza, Sean Jacob B. Relacion, Princess Joy M. Banaag, Faith Cedwin Louis E. Belarmino, Stephanie M. Concepcion, Irish Kate C. De Castro, Jerseys Eanne C. Javier, Princess Erica O. Quizzagan, Lyra Gynera L. Villanobo & Jowenie A. Mangarin - 2024 - Get International Research Journal 2 (2):126-148.
    The world of entrepreneurship has historically been linked with taking risks and the potential for significant rewards. However, there persists a notable gender imbalance in the entrepreneurial landscape, wherein women entrepreneurs remain a minority. Women navigating the entrepreneurial path encounter distinct challenges, setting their experiences apart from their male counterparts. In Balayan, Batangas, despite strides towards gender equality, women entrepreneurs continue to face challenges in the entrepreneurial landscape. This qualitative study delves into the experiences of 10 successful female entrepreneurs who (...)
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  25. The Influence of Consumer Attitude on Behavioral Intention in the Choice of Gasoline Station.Suzy Mae Redillas, Jerald Sevilla, Charmaine Papna & Jovenil Bacatan - 2023 - International Journal of Humanities Social Science and Management (Ijhssm) 3 (5):583-589.
    The main purpose of this study was to determine the significant relationship between the Consumer Attitude and Behavioral Intention of the customers in choosing gasoline stations in Samal District. The study utilized a quantitative descriptive-correlational research design. The data was gathered through the use of survey questionnaires and was distributed personally and randomly to 385 customers of gasoline stations in Samal District. The result showed that the consumer attitude generated a high mean score and shows that the items were oftentimes (...)
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  26. Uncomfortably Close to Human.Shelley M. Park - 2022 - Feminist Philosophy Quarterly 8 (3).
    Social robots are marketed as human tools promising us a better life. This marketing strategy commodifies not only the labor of care but the caregiver as well, conjuring a fantasy of technoliberal futurism that echoes a colonial past. Against techno-utopian fantasies of a good life as one involving engineered domestic help, I draw here on the techno-dystopian television show Humans (stylized HUMⱯNS) to suggest that we should find our desires for such help unsettling. At the core of my argument (...)
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  27. Implications from a cult location of winter tourism: The case of MooserWirt in Sankt Anton.Orhan Yabanci - 2019 - In A. Cavus (ed.), the 1st International Winter Tourism Congress. pp. 486.
    Many people go outdoors in winter for skiing, snowboarding, sledding, snowmobiling and some other activities that all fall within the realm of winter tourism. Winter tourism is a source of both personal and public health, and thus a source of prosperous living. Along with that, it is a conspicuous economic phenomenon that generates millions of dollars in annual revenue for stakeholders. Hence, this type of tourism is of top importance, and thus one of the main concerns to many snowy destinations (...)
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  28. Current Shopping Trends In Slovakia.Jana Mitríková, Martina Marchevská, Irina Kozárová, Maksym Bezpartochnyi, Igor Britchenko & Radostin Vazov - 2021 - Young Science 9 (3):1-18.
    Understanding the buying and shopping behaviour of current and potential consumers is essential in formulating a successful marketing strategy. It is no longer sufficient for companies to merely produce goods or provide services; companies must know who their consumers are, why they buy, when, where and at what price they buy, and what benefits they expect to gain from the purchase. Companies also need to identify how far consumers are willing to travel to make their purchases and whether the (...)
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  29. The Harsh Reality of Pursuing Innovations.Quan-Hoang Vuong - 2014 - In Dolly Samson (ed.), Proc. 2nd Natl. Conf. on Higher Edu. Strategies for Management & Administration (Stamford Intl Uni. Bangkok, Thailand, Nov. 1, 2014). Stamford International University. pp. 1-9.
    This short conference paper serves as a distillation of a keynote address delivered at the the Second National Conference on Management and Higher Education Trends & Strategies for Management & Administration hosted by Bangkok-based Stamford International University (Thailand) on November 1, 2014. Innovation is discussed as the heart of entrepreneurial processes occurring in today's capitalist economic systems, including transition economies like China and Vietnam, which underscores economic competitiveness of firms and economies. But the innovation effort and process also face (...)
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  30. Wykorzystanie nowych mediów w organizacjach pozarz¸adowych.Andrzej Klimczuk - 2012 - In Katarzyna Sztop-Rutkowska (ed.), Poradnik Standardów Normatywnych Dla Organizacji Pozarz¸Adowych Z Powiatu Oleckiego. Fundacja Rozwoju Ziemi Oleckiej. pp. 93--106.
    Wykorzystanie nowych mediów w organizacjach pozarządowych .
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  31. Strategic decision and transnational corporation efficiency.Igor Kryvovyazyuk, Liubov Kovalska, Larysa Savosh, Liudmyla Pavliuk, Iryna Kaminska, Kateryna Oksenіuk, Olena Baula & Olena Zavadska - 2019 - Academy of Strategic Management Journal 18 (6):1-8.
    The purpose of the study is to reveal the relationship between the justification of strategic decisions and the increase in efficiency of transnational corporations (TNC). The conceptual bases of the justification of strategic decisions for increasing the efficiency of TNC are suggested, the development of which involves research of the preconditions on which their implementation is based, analysis of the main aspects of TNC's activity and accordance with the principles of justification of strategic decisions, strategic decision-making. The results of the (...)
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  32. Еconomic consequences of financial stability violation of world automotive corporations.Sergyi Smerichevskyi, Igor Kryvovyazyuk & Larysa Raicheva - 2018 - Baltic Journal of Economic Studies 4 (2):229-234.
    The purpose of the paper is to determine the state of automotive corporations financial stability and to generalize the consequences of its violation for their activity and the global economy as a whole. Methods. The theoretical and methodological basis of the research is the scientific works in the field of corporate finance management and strategic development that studied analyzing and evaluating the financial stability of corporate companies, maintaining their financial stability in the medium and long term, official statistics data of (...)
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  33. The History of Russian Empire’s Most Expensive Painting.Nadiia Pavlichenko - 2019 - «Наукові Записки НаУКМА. Історія І Теорія Культури» 2 (13):98-104.
    The article describes the story of painting Nana (1881) by Marcel Suchorowsky known as the most expensive painting sold by a painter in the Russian Empire. But the art piece differs a lot from the general line of the local art market situation, which was defined by special institutions, such as the Imperial Academy of Arts in Saint Petersburg. The main aspects are taken into consideration, such as: critical analysis of the painting, the story of the plot, which refers to (...)
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  34. Actual issues of modern development of socio-economic systems in terms of the COVID-19 pandemic.Grigorii Vazov (ed.) - 2021 - VUZF Publishing House “St. Grigorii Bogoslov”.
    The entire world community, since 2019, affected by the global pandemic COVID-19. The pandemic caused by this virus, led not only to significant human losses worldwide, but also imposed significant restrictions on the socio-cultural life of the population and radically changed the trends of the global economy and the further functioning of socio-economic systems. Now, huge economic losses have been recorded, which affected almost all sectors of the national economy and the state in the short, medium and long term. However, (...)
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  35.  75
    Pursuing Competition and Regulatory Reforms for Achieving Sustainable Development GoalsPursuing Competition and Regulatory Reforms for Achieving Sustainable Development Goals.Rijit Sengupta (ed.) - 2016 - Jaipur: CUTS International.
    This work aims to study strategies used in Argentine local development experiences, focussing on industrial design, marketing and entrepreneurship. In order to this purpose, backgrounds are analysed with this approach adding the study of three strategic plans for national and provincial-level that are currently in force. With the analysis of the transport system in the last decade, an accelerated cost increase is evident, resulting in a relatively higher price of distributed products. This situation that was initially perceived as (...)
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  36. From Homo-economicus to Homo-virtus: A System-Theoretic Model for Raising Moral Self-Awareness.Julian Friedland & Benjamin M. Cole - 2019 - Journal of Business Ethics 155 (1):191-205.
    There is growing concern that a global economic system fueled predominately by financial incentives may not maximize human flourishing and social welfare externalities. If so, this presents a challenge of how to get economic actors to adopt a more virtuous motivational mindset. Relying on historical, psychological, and philosophical research, we show how such a mindset can be instilled. First, we demonstrate that historically, financial self-interest has never in fact been the only guiding motive behind free markets, but that markets themselves (...)
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  37. Current issues of security management during martial law.Maksym Bezpartochnyi, Igor Britchenko, Olesia Bezpartochna, Kostyantyn Afanasyev, Mariia Bahorka, Oksana Bezsmertna, Olena Borschevska, Liliana Chyshynska-Hlybovych, Anna Dybała, Darya Gurova, Iryna Hanechko, Petro Havrylko, Olha Hromova, Tetiana Hushtan, Iryna Kadyrus, Yuri Kindzerski, Svіtlana Kirian, Anatoliy Kolodiychuk, Oleksandr Kovalenko, Andrii Krupskyi, Serhii Leontovych, Olena Lytvyn, Denys Mykhailyk, Oleh Nyzhnyk, Hanna Oleksyuk, Nataliia Petryshyn, Olha Podra, Nazariy Popadynets, Halyna Pushak, Yaroslav Pushak, Oksana Radchenko, Olha Ryndzak, Nataliia Semenyshena, Vitalii Sharko, Vladimir Shedyakov, Olena Stanislavyk, Dmytro Strikhovskyi, Oksana Trubei, Nataliia Trushkina, Sergiy Tsviliy, Leonid Tulush, Liudmyla Vahanova, Nataliy Yurchenko, Andrij Zaverbnyj & Svitlana Zhuravlova (eds.) - 2022 - Vysoká škola bezpečnostného manažérstva v Košiciach.
    The authors of the book have come to the conclusion that toensuring the country’s security in the conditions of military aggression, it is necessary to use the mechanisms of protection of territories and population, support of economic entities, international legal levers of influence on the aggressor country. Basic research focuses on assessment the resource potential of enterprises during martial law, the analysis of migration flows in the middle of the country and abroad, the volume of food exports, marketing and (...)
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  38. Conceptual aspects management of competitiveness the economic entities: collective monograph.Igor Britchenko & Maksym Bezpartochnyi (eds.) - 2019 - Wyższa Szkoła Społeczno Gospodarcza w Przeworsku.
    The authors of the book have come to the conclusion that it is necessary to effectively use modern approaches the management of competitiveness the economic entities in order to increase the efficiency of using the resource potential, formation of competitive advantages and development strategies. Basic research focuses on economic diagnostics of ensuring the competitiveness of economic entities, marketing and logistics, analysis of energy-efficient potential, assessment of development potential. The research results have been implemented in the different models of (...)
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  39. Pandemic Economic Crisis: Changes and New Challenges to Society: scientific monograph.Maksym Bezpartochnyi (ed.) - 2020 - Sofia, Bułgaria: VUZF Publishing House “St. Grigorii Bogoslov”.
    The current economic crisis caused by the COVID-19 pandemic has created new changes and challenges for society, which has led to a deeper identification of pressing problems and to develop strategies and models for overcoming crises in various countries, industries and businesses. The formation and improvement of modern strategies and models of crisis management is impossible without optimizing the resources of economic entities, providing assistance at various levels of government to support priority sectors of the economy, finding additional (...)
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  40. Trusting artificial intelligence in cybersecurity is a double-edged sword.Mariarosaria Taddeo, Tom McCutcheon & Luciano Floridi - 2019 - Philosophy and Technology 32 (1):1-15.
    Applications of artificial intelligence (AI) for cybersecurity tasks are attracting greater attention from the private and the public sectors. Estimates indicate that the market for AI in cybersecurity will grow from US$1 billion in 2016 to a US$34.8 billion net worth by 2025. The latest national cybersecurity and defence strategies of several governments explicitly mention AI capabilities. At the same time, initiatives to define new standards and certification procedures to elicit users’ trust in AI are emerging on a global (...)
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  41. FACTORS INFLUENCING STUDENTS' DECISION IN CHOOSING UNIVERSITIES: BUILD BRIGHT UNIVERSITY STUDENTS.Narith Por - 2024 - As Salam 1:1-15.
    This research assesses the factors influencing students' decision-making when choosing a university. The study proposes eight factors, such as parental or guardian influence, high school teacher recommendations, graduate quality, colleague recommendations, location, school fees, learning environment, and university reputation, on students' university choices. A quantitative approach was employed, utilizing both secondary and primary data. A total of 330 students were sampled for this study. The data were analyzed using SPSS, employing descriptive statistics for data summarization and inferential statistics for analysis. (...)
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  42. Learning Organizations and Their Role in Achieving Organizational Excellence in the Palestinian Universities.Mazen J. Al Shobaki, Samy S. Abu Naser, Youssef M. Abu Amuna & Amal A. Al Hila - 2017 - International Journal of Digital Publication Technology 1 (2):40-85.
    The research aims to identify the learning organizations and their role in achieving organizational excellence in the Palestinian universities in Gaza Strip. The researchers used descriptive analytical approach and used the questionnaire as a tool for information gathering. The questionnaires were distributed to senior management in the Palestinian universities. The study population reached (344) employees in senior management is dispersed over (3) Palestinian universities. A stratified random sample of (182) workers from the Palestinian universities was selected and the recovery rate (...)
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  43. NEW HORIZONS AND OPPORTUNITIES OF MODULAR CONSTRUCTIONS AND THEIR TECHNOLOGY.Klodjan Xhexhi - 2023 - International Journal of Advanced Natural Sciences and Engineering Researches 7:209-216.
    The use of modular construction technology has emerged as a promising solution to the challenges of the construction industry all over the world. This paper examines the new horizons and opportunities that modular construction technology offers not only in the Albanian context but also in some European countries. The paper provides an overview of the status of Albania's construction market and emphasizes the advantages of modular construction technology, including quicker construction, lower costs, and better quality control. Unfortunately, prefabricated constructions are (...)
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    Efectos de las reformas a las políticas de formación de docentes en programas de filosofía en Colombia.Alejandro Farieta-Barrera - 2024 - Perfiles Educativos 46 (184):53-73.
    Between 2015 and 2017, a reform of teacher training policies was carried out in Colombia. The process of implementing this normativity is analyzed using the multiple case study methodology with five institutions in Bogotá and the consequences for these programs are examined: higher prices and reduction of students. It is evident that the implementation of the studied reform discouraged the training of teachers in philosophy. The changes implemented showed fractures in the legislation and a failure in the strategy of commodification (...)
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  45. For whose benefit? Fear and loathing in the welfare state.Arianna Bove - 2014 - Journal of Political Marketing 13 (1-2):108-126.
    This article contributes to the debate on the relationship between marketing and propaganda through an analysis of social marketing as a mode of governing in permanent campaigning. The working hypothesis is that social marketing operations are agitational rather than propagandistic. The conceptual approach stems from a comparison of propaganda and marketing with Fordist and post-Fordist modes of production and governance. The research into the role of agitation involves an empirical study of the UK government campaign against (...)
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  46. Platform cooperativism and freedom as non-domination in the gig economy.Tim Christiaens - 2024 - European Journal of Political Theory.
    While the challenges workers face in the gig economy are now well-known, reflections on emancipatory solutions in political philosophy are still underdeveloped. Some have pleaded for enhancing workers' bargaining power through unionisation; others for enhancing exit options in the labour market. Both strategies, however, come with unin-tended side-effects and do not exhaust the full potential for worker self-government present in the digital gig economy. Using the republican theory of freedom as non-domination , I argue that G.D.H. Cole's 20th-century defence (...)
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  47. Сучасна Україна в глобальному середовищі: стратегічні орієнтири економічного розвитку: монографія.Nataliia Stukalo, Nataliia Meshko, Lidia Timoshenko, Maryna Lytvyn, Sergii Sardak, Victoriia Apal'kova, Elena Bezgina, Olha Bilska, Ruslana Bilyk, Kateryna Hudym, Anatoly Hladchenko, Оlena Dzyad, Olha Don, Olha Dzhur, Kateryna Zilina, Karina Karplyuk, Nataliya Krasnikova, Anatoly Kolosov, Oleksandr Krupskyi, Sergij Kucherenko, Olga Michaylenko, Anna Polishko, Olga Pashchenko, Irina Privarnikova, Oksana Prysvitla, Irina Relina, Anastasiia Simakhova, Vyacheslav Slivenko, Oleksiy Slivenko, Sergey Smerichevskyi, Alla Stavytska, Iryna Steblianko, Victoriia Tomareva-Patlahova, Yelina Falko, Tatyana Fedotova, Maria Chekhovska, Sergey Tsiganov, Olha Shtanko & Dmitry Shitov - 2015 - Днипро, Днепропетровская область, Украина, 49000: Oles Honchar Dnipro National University.
    Монографія об‘єднала зусилля науковців факультету міжнародної економіки Дніпропетровського національного університету імені Олеся Гончара та учасників Міжнародної науково-практичної конференції «Стратегії економічного розвитку країн в умовах глобалізації» у процесі пошуку й визначення стратегічних орієнтирів економічного розвитку України в глобальному середовищі й обрання своєї вірної дороги. На відміну від Ван Гога, усі дороги якого ведуть у нікуди, ми віримо, що спроможні обрати ту саму – нашу дорогу у світле й заможне майбутнє, й усі наші зусилля не будуть марними.
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  48. Big Tech, Algorithmic Power, and Democratic Control.Ugur Aytac - forthcoming - Journal of Politics.
    This paper argues that instituting Citizen Boards of Governance (CBGs) is the optimal strategy to democratically contain Big Tech’s algorithmic powers in the digital public sphere. CBGs are bodies of randomly selected citizens that are authorized to govern the algorithmic infrastructure of Big Tech platforms. The main advantage of CBGs is to tackle the concentrated powers of private tech corporations without giving too much power to governments. I show why this is a better approach than ordinary state regulation or relying (...)
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  49. Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset.Lin Cheng, Yinqiang Yu, Yizhi Wang & Lei Zheng - 2023 - Frontiers in Psychology 14:1162916.
    A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic (vs. utilitarian) consumption. We conducted an online experimental design (mental accounting: windfall gains vs. hard-earning gains; consumption: hedonic products vs. utilitarian products) and verified our hypotheses in two distinct samples: a student sample and an adult sample. Our results showed that consumers who received windfall gains tended to use it for hedonic (...)
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  50. Il concetto di eros in Le deuxième sexe di Simone de Beauvoir.Sergio Volodia Marcello Cremaschi - 1976 - In Virgilio Melchiorre, Costante Portatadino, Alberto Bellini, Eliseo Ruffini, Mario Lombardo, Maria Teresa Parolini, Sergio Cremaschi, Roberto Nebuloni & Gianpaolo Romanato (eds.), Amore e matrimonio nel pensiero filosofico e teologico moderno. A cura di Virgilio Melchiorre. Milano: Vita e Pensiero. pp. 296-318..
    1. The most original discovery in Beauvoir’s book is one more Columbus’s egg, namely that it is far from evident that a woman is a woman. That is, she discovers that a woman is the result of a process that made so that she is like she is. The paper discusses two aspects of the so-to-say ‘ideology’ inspiring the work. The first is its ideology in the proper, Marxian sense. My claim is that the work still pays a heavy price (...)
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