Results for 'Gitte Balling'

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  1. Decreasing Materiality From Print to Screen Reading.Theresa Schilhab, Gitte Balling & Anezka Kuzmicova - 2018 - First Monday 23 (10).
    The shift from print to screen has bodily effects on how we read. We distinguish two dimensions of embodied reading: the spatio-temporal and the imaginary. The former relates to what the body does during the act of reading and the latter relates to the role of the body in the imagined scenarios we create from what we read. At the level of neurons, these two dimensions are related to how we make sense of the world. From this perspective, we explain (...)
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    Driving and Deterrent Factors Affecting Organic Food Consumption in Vietnam.Loan H. Tran, Barbara Freytag-Leyer, Angelika Ploeger & Thomas Krikser - 2019 - Journal of Economics, Business and Management 7 (4):137-142.
    This study aims to determine driving factors significantly influencing the purchase intention and to identify impediments creating the intention –behavior gap regarding organic food consumption in Vietnam. The chosen driving factors affecting the organic food purchase intention in this study are health benefits, environmental awareness, and social norms, whereas trust, price, and convenience as well as availability are investigated as deterrent factors of the link between intention and behavior. A structured online questionnaire with snow-balling sampling method was distributed to (...)
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