Intentionalist Theories of Perception

This is a slightly more polished version of a presentation I wrote for the Author-Meets-Critics session on Colin's book at the Eastern APA session on Jan 4, 2017, in Baltimore. I’ve decided to post this commentary online pretty much as is -- I am afraid I don't have time to prepare a version suitable for publication. I hope the reader will find it helpful. At any rate, please treat this piece as a rough draft originally intended to be delivered to (...) a live audience. Although my commentary is mostly critical, I admire Colin's book for its originality, breadth, and depth. It stimulated my thought like no other books in recent years. (shrink)

This is a draft of what became a contribution to a virtual symposium on Susanna Siegel's "The Content of Visual Experience". It takes issue with her claims, and arguments, that perceptual experience has representational content.

Perceptual experience is often said to be transparent; that is, when we have a perceptual experience we seem to be aware of properties of the objects around us, and never seem to be aware of properties of the experience itself. This is a (purported) introspective fact. It is also often said that we can infer a metaphysical fact from this introspective fact, e.g. a fact about the nature of perceptual experience. A transparency theory fills in the details for these two (...) facts, and bridges the gap between them. Our aim in this paper is threefold: to scrutinize Michael Tye's transparency theory (2002, 2009, 2014a), introduce a new transparency theory, and advance a meta-theoretical hypothesis about the interest and import of transparency theories in general. (shrink)

How does the philosophical debate between naive realism and intentionalism relate to the psychological debate between ecological theories and constructivist theories? The participants in each debate take themselves to be doing something distinctive, but I show that characterizing the distinction is difficult: the theories in both debates use inference to the best explanation to draw contingent conclusions about the constitutive nature of perception. I argue that both debates concern the metaphysics of perception, and that philosophers of perception are wrong to (...) think that constructivist and ecological theories are engaged in a distinct and non-metaphysical task. (shrink)

David Pitt (2017) has argued that reductive representationalism entails an absurdity akin to the ‘paramechanical hypothesis’ Gilbert Ryle (1949) attributed to Descartes. This paper focuses on one version of reductive representationalism: the property-complex theory. We contend that at least insofar as the property-complex theory goes, Pitt is wrong. The result is not just a response to Pitt, but also a clarification of the aims and structure of the property-complex theory.

There are passages in Kant’s writings according to which empirical intuitions have to be (a) singular, (b) object-dependent, and (c) immediate. It has also been argued that empirical intuitions (d) are not truth-apt, and (e) need to provide the subject with a proof of the possibility of the cognized object. Having relied on one or another of the a-e constraints, the naïve realist readers of Kant have argued that it is not possible for empirical intuitions to be representations. Instead they (...) have argued for a relationalist reading of empirical intuitions in terms of an acquaintance relation between the subject and the intuited object. -/- For the sake of argument, I will grant the naïve realist reader of Kant that empirical intuitions should satisfy all the a-e constraints. Nevertheless, by incorporating these constraints, one by one, into a representationalist theory of empirical intuitions, I will show that not only doesn’t a naïve realist reading of empirical intuitions follow, but also that the naïve realist has hastily overlooked a range of perfectly representationalist readings of intuitions available to Kant and his representationalist allies. On the positive side, I will argue that there is an extra constraint on intuitions—i.e., that givenness does not require presence to consciousness—that directly goes against any naïve realist account of intuitions. (shrink)

The reports of individuals who have had their vision restored after a long period of blindness suggest that, immediately after regaining their vision, such individuals are not able to recognize shapes by vision alone. It is often assumed that the empirical literature on sight restoration tells us something important about the relationship between visual and tactile representations of shape. However, I maintain that, immediately after having their sight restored, at least some newly sighted individuals undergo visual experiences that instantiate basic (...) shape phenomenology but which do not present (that is, neither represent nor involve acquaintance with) the corresponding shape properties. Consequently, the empirical literature on sight restoration tells us something important about the role that perceptual phenomenology plays in our perceptual awareness of an object’s properties—it tells us that the properties presented by perceptual experiences are not determined by or “built into” perceptual phenomenology. In addition, I maintain that the evidence concerning sight restoration suggests an alternative theory concerning the role that sensory phenomenology plays in our perceptual awareness of an object’s properties. Specifically, it suggests that, while not inherently representational, sensory phenomenal properties can serve as vehicles for the representation of an object’s properties. (shrink)

According to some philosophers, when introspectively attending to experience, we seem to see right through it to the objects outside, including their properties. This is called the transparency of experience. This paper examines whether, and in what sense, emotions are transparent. It argues that emotional experiences are opaque in a distinctive way: introspective attention to them does not principally reveal non-intentional somatic qualia but rather felt valenced intentional attitudes. As such, emotional experience is attitudinally opaque.

It has been argued recently that perception is indeterminate. But there are more than one ways of spelling out what this means. The standard line is that perceptual states attribute different probabilities to different propositions. I provide an alternative to this view, where it is not the attitude, but the content of perceptual states that is indeterminate, inasmuch as it consists of the representation of determinable properties. This view does justice to the more general claim that perception is indeterminate without (...) appealing to probability either in the attitude or in the content. (shrink)

When characterizing the content of a subject’s perceptual experience, does their seeing an object entail that their visual experience represents it as being a certain way? If it does, are they thereby in a position to have perceptually-based thoughts about it? On one hand, representationalists are under pressure to answer these questions in the affirmative. On the other hand, it seems they cannot. This paper presents a puzzle to illustrate this tension within orthodox representationalism. We identify several interesting morals which (...) may be drawn in response, each of which teaches us something interesting and important about perceptual experience and its interface with cognition and related phenomena. (shrink)

This paper aims to shed new light on certain philosophical theories of perceptual experience by examining the semantics of perceptual ascriptions such as “Jones sees an apple.” I start with the assumption, recently defended elsewhere, that perceptual ascriptions lend themselves to intensional readings. In the first part of the paper, I defend three theses regarding such readings: I) intensional readings of perceptual ascriptions ascribe phenomenal properties, II) perceptual verbs are not ambiguous between intensional and extensional readings, and III) intensional perceptual (...) ascriptions have a relational form. The second part of the paper describes the implications of I-III for theories of perceptual experience. I argue that I-III support and reconcile the three main views of perceptual experience, relationalism, disjunctivism, and representationalism. However, I-III leave open at least one important point of contention: particularism, the view that we experience external objects. I conclude by exploring the implications of accepting or denying particularism given I-III. (shrink)

A review of Michael Madary's book Visual Phenomenology.

A perceptual realism that is naive in a good way must be naively realistic about world and mind. But contemporary self-described naive realists often have trouble acknowledging that both the good cases of successful perception and the bad cases of illusion and hallucination involve internal experiential states with intentional contents that present the world as being a certain way. They prefer to think about experience solely in relational terms because they worry that otherwise we won’t be able to escape from (...) radical skepticism. I argue that experiential relations to objects require that their subjects be in internal experiential states. But this does not mean that these states are our epistemological starting point which can be known independently of any knowledge of the external world. We do escape the epistemological predicament of radical skepticism because the good cases are primary over the bad ones. But this is not because the good cases alone provide reasons for belief, but because we do not need a reason to think we are in a good case, but do need a reason to think we are not, and such a reason must come from a good case. So bad cases can only be thought of as deviations from good cases. And we can only understand experiences as states with contents distinct from their objects and present in good and bad cases once we understand misrepresentation, that is, bad cases, and therefore only as we ascribe knowledge of the external world to ourselves. (shrink)

Representationalism holds that a perceptual experience's qualitative character is identical with certain of its representational properties. To date, most representationalists endorse atomistic theories of perceptual content, according to which an experience's content, and thus character, does not depend on its relations to other experiences. David Rosenthal, by contrast, proposes a view that is naturally construed as a version of representationalism on which experiences’ relations to one another determine their contents and characters. I offer here a new defense of this holistic (...) representationalism, arguing that some objections to atomistic views are best interpreted as supporting it. (shrink)

Intentionalism about visual experiences is the view according to which the phenomenal character of a visual experience supervenes on the content of this experience. One of the most influential objections to this view is about blur: seeing a fuzzy contour clearly and seeing a sharp contour blurrily have different phenomenal character but the same content. I argue that this objection does not work if we understand perceptual content simply, and not particularly controversially, as partly constituted by the sum total of (...) perceptually attributed properties, some determinable, some determinate. (shrink)

Hermann von Helmholtz (1821-1894) established results both controversial and enduring: analysis of mixed colors and of combination tones, arguments against nativism, and the analysis of sensation and perception using the techniques of natural science. The paper focuses on Helmholtz’s account of sensation, perception, and representation via “physiological psychology”. Helmholtz emphasized that external stimuli of sensations are causes, and sensations are their effects, and he had a practical and naturalist orientation toward the analysis of phenomenal experience. However, he argued as well (...) that sensation must be interpreted to yield representation, and that representation is geared toward objective representation (the central thesis of contemporary intentionalism). The interpretation of sensation is based on “facts” revealed in experiment, but extends to the analysis of the quantitative, causal relationships between stimuli and responses. A key question for Helmholtz’s theory is the extent to which mental operations are to be ascribed a role in interpreting sensation. (shrink)

This paper is a contribution to a book symposium on my book Experiencing Time. I reply to comments on the book by Natalja Deng, Geoffrey Lee and Bradford Skow. Although several chapters of the book are discussed, the main focus of my reply is on Chapters 2 and 6. In Chapter 2 I argue that the putative mind-independent passage of time could not be experienced, and from this I develop an argument against the A-theory of time. In Chapter 6 I (...) offer one part of an explanation of why we are disposed to think that time passes, relating to the supposedly ‘dynamic’ quality of experienced change. Deng, Lee, and Skow’s comments help me to clarify several issues, add some new thoughts, and make a new distinction that was needed, and I acknowledge, as I did in the book, that certain arguments in Chapter 6 are not conclusive; but I otherwise concede very little regarding the main claims and arguments defended in the book. (shrink)

Austere relationism rejects the orthodox analysis of hallucinations and illusions as incorrect perceptual representations. In this article, I argue that illusions of optimal motion present a serious challenge for this view. First, I submit that austere-relationist accounts of misleading experiences cannot be adapted to account for IOMs. Second, I show that any attempt at elucidating IOMs within an austere-relationist framework undermines the claim that perceptual experiences fundamentally involve relations to mind-independent objects. Third, I develop a representationalist model of IOMs. The (...) proposed analysis combines two ideas: Evans' dynamic modes of presentation and Fine's relational semantics for identity. (shrink)

This paper argues that a common form of representationalism has trouble accommodating empirical findings about visual space perception. Vision science tells us that the visual system systematically gives rise to different experiences of the same spatial property. This, combined with a naturalistic account of content, suggests that the same spatial property can have different veridical looks. I use this to argue that a common form of representationalism about spatial experience must be rejected. I conclude by considering alternatives to this view.

John Searle challenges two main stances about the nature of visual experience: The Traditional View and Disjunctivism. He aims to remove the mistakes of these two stances and to present an alternative view which supports Direct Realism. The first part of this review presents the main theses and arguments of Searle's stance. In the second part, it is argued that Searle's analysis of Disjunctivism is not accurate enough.

Reductive representationalism is the view that the qualitative properties associated with conscious experience are properties of the objects of the experience, and not of the experience itself. A prima facie problem for this view arises from dreams and hallucinations, in which qualitative properties are experienced but not instantiated in external objects of perception. I argue that representationalist attempts to solve it by appeal to actually uninstantiated properties are guilty of an absurdity akin to that which Ryle accused Descartes of in (...) the latter’s doctrine of immaterial substance. (shrink)

Relationalism about perception minimally claims that instances of perception -- in contrast to instances of hallucination -- are constituted by the external objects perceived. Most variants of relationalism furthermore maintain that this difference in constitution is due to a difference in mental kind. One prominent example is acquaintance relationalism, which argues that perceptions are relational in virtue of acquainting us with external objects. I distinguish three variants of acquaintance relationalism -- which differ in their answers to the question of which (...) kind of awareness hallucinations involve -- and object to all of them on two main grounds. First, none of the variants can explain how hallucinations can be introspectively indistinguishable from perceptions, despite their essential difference in awareness. Second, all three variants are unable to identify the feature of hallucinations that ensure that these experiences possess the same motivational power as corresponding perceptions. Since aquaintance relationalism can satisfy neither of these two desiderata on relationalist views, it should be rejected. Hence, if we want to be relationalists about perception, we should endorse a form of relationalism that treats perceptions -- as well as hallucinations -- as representational. (shrink)

Call the idea that states of perceptual awareness have intentional content, and in virtue of that aim at or represent ways the world might be, the ‘Content View.’ I argue that though Kant is widely interpreted as endorsing the Content View there are significant problems for any such interpretation. I further argue that given the problems associated with attributing the Content View to Kant, interpreters should instead consider him as endorsing a form of acquaintance theory. Though perceptual acquaintance is controversial (...) in itself and in attribution to Kant, it promises to make sense of central claims within his critical philosophy. (shrink)

According to an influential variety of the representational view of perceptual experience—the singular content view—the contents of perceptual experiences include singular propositions partly composed of the particular physical object a given experience is about or of. The singular content view faces well-known difficulties accommodating hallucinations; I maintain that there is also an analogue of Frege's puzzle that poses a significant problem for this view. In fact, I believe that this puzzle presents difficulties for the theory that are unique to perception (...) in that strategies that have been developed to respond to Frege's puzzle in the case of belief cannot be employed successfully in the case of perception. Ultimately, I maintain that this perceptual analogue of Frege's puzzle provides a compelling reason to reject the singular content view of perceptual experience. (shrink)

Most representationalists argue that perceptual experience has to be representational because phenomenal looks are, by themselves, representational. Charles Travis argues that looks cannot represent. I argue that perceptual experience has to be representational due to the way the visual system works.

DETERMINACY is the claim that covert shifts in visual attention sometimes affect the determinacy of visual content (capital letters will distinguish the claim from the familiar word, 'determinacy'). Representationalism is the claim that visual phenomenology supervenes on visual representational content. Both claims are popular among contemporary philosophers of mind, and DETERMINACY has been employed in defense of representationalism. I claim that existing arguments in favor of DETERMINACY are inconclusive. As a result, DETERMINACY-based arguments in support of representationalism are not strong (...) ones. (shrink)

Dans « Représentationnalisme et langage privé », François Kammerer s’attache à la thèse dite du représentationnalisme qui, au regard de la conscience phénoménale, pose que les propriétés qualitatives d’une expérience consciente sont entièrement déterminées par ses propriétés représentationnelles ; de nombreux arguments ont été proposés en faveur de cette thèse, qui est devenue l’orthodoxie en philosophie de l’esprit contemporaine. L’auteur entend réfuter les arguments les plus significatifs, en se fondant sur des considérations de Wittgenstein sur l’impossibilité d’un « langage privé (...) ». (shrink)

Some recently popular accounts of perception account for the phenomenal character of perceptual experience in terms of the qualities of objects. My concern in this paper is with naturalistic versions of such a phenomenal externalist view. Focusing on visual spatial perception, I argue that naturalistic phenomenal externalism conflicts with a number of scientific facts about the geometrical characteristics of visual spatial experience.

There are two very different ways of thinking about perception. According to representationalism, perceptual states are representations: they represent the world as being a certain way. They have content, which may or may not be different from the content of beliefs. They represent objects as having properties, sometimes veridically, sometimes not. According to relationalism, perception is a relation between the agent and the perceived object. Perceived objects are literally constituents of our perceptual states and not of the contents thereof. Perceptual (...) states are not representations. My aim is to argue that if we frame this debate as a debate about the individuation of perceptual states, rather than the nature of perception, then we can reconcile these two seemingly conflicting ways of thinking about perception. (shrink)

A central question, if not the central question, of philosophy of perception is whether sensory states have a nature similar to thoughts about the world, whether they are essentially representational. According to the content view, at least some of our sensory states are, at their core, representations with contents that are either accurate or inaccurate. Tyler Burge’s Origins of Objectivity is the most sustained and sophisticated defense of the content view to date. His defense of the view is problematic in (...) several ways. The most significant problem is that his approach does not sit well with mainstream perceptual psychology. (shrink)

When you have a perceptual experience of a given physical object that object seems to be immediately present to you in a way it never does when you consciously think about or imagine it. Many philosophers have claimed that naïve realism (the view that to perceive is to stand in a primitive relation of acquaintance to the world) can provide a satisfying account of this phenomenological directness of perceptual experience while the content view (the view that to perceive is to (...) represent the world to be a certain way) cannot. I argue that this claim is false. Specifically, I maintain that the only acceptable naïve realist account of the relevant phenomenology is circular and that the content view can provide a similar account. In addition, I maintain that a certain specific variety of the content view provides a non-circular and thus more satisfactory account of this phenomenology. If so, then contrary to what is commonly assumed there are powerful phenomenological grounds for preferring the content view to naïve realism. (shrink)

A perceptual experience of a given object seems to make the object itself present to the perceiver’s mind. Many philosophers have claimed that naïve realism (the view that to perceive is to stand in a primitive relation of acquaintance to the world) provides a better account of this phenomenological directness of perceptual experience than does the content view (the view that to perceive is to represent the world to be a certain way). But the naïve realist account of this phenomenology (...) has a conspicuous shortcoming: it explains the phenomenological directness of veridical perceptual experiences but not of hallucinations. Conversely, I maintain that a particular variety of the content view provides a unified account of the phenomenological directness of both veridical and hallucinatory experiences. If so, then contrary to what is often assumed, the phenomenological facts concerning perceptual experience are explained better by the content view than by naïve realism, and consequently, we have a compelling reason to prefer the content view to naïve realism. (shrink)

The case of blurry vision has been cited by many as a counterexample to representationalism in the theory of perception. Specifically, it is claimed that the phenomenon of blurry vision is incompatible with the supervenience thesis which is at the root of representationalism. Michael Tye, a leading representationalist, has responded to such objections by giving an account of blurry vision in a way that, allegedly, renders it compatible with representationalism. In this paper I argue that Tye’s account of blurry vision, (...) though blocking one line of objection, cannot save representationalism. I then assimilate cases of blurry vision as well as similar cases to the more general category of indeterminate experiences. (shrink)

In his paper, The Transparency of Experience, M.G.F. Martin has put forward a well- known – though not always equally well understood – argument for the disjunctivist, and against the intentional, approach to perceptual experiences. In this article, I intend to do four things: (i) to present the details of Martin’s complex argument; (ii) to defend its soundness against orthodox intentionalism; (iii) to show how Martin’s argument speaks as much in favour of experiential intentionalism as it speaks in favour of (...) disjunctivism; and (iv) to argue that there is a related reason to prefer experiential intentionalism over Martin’s version of disjunctivism. (shrink)

I open my eyes and see that the lemon before me is yellow. States like this—states of seeing that $p$ —appear to be visual perceptual states, in some sense. They also appear to be propositional attitudes (and so states with propositional representational contents). It might seem, then, like a view of perceptual experience on which experiences have propositional representational contents—a Propositional View—has to be the correct sort of view for states of seeing that $p$ . And thus we can’t sustain (...) fully general non-Propositional but Representational, or Relational Views of experience. But despite what we might initially be inclined to think when reflecting upon the apparent features of states of seeing that $p$ , a non-propositional view of seeing that $p$ is, I argue, perfectly intelligible. (shrink)

A common objection to representationalism is that a representationalist view of phenomenal character cannot accommodate the effects that shifts in covert attention have on visual phenomenology: covert attention can make items more visually prominent than they would otherwise be without altering the content of visual experience. Recent empirical work on attention casts doubt on previous attempts to advance this type of objection to representationalism and it also points the way to an alternative development of the objection.

The organism against its environment. The organism against other organisms, competing and struggling for life. Antagonism and confrontment as the only possible relation in nature. The tendency to anthropomorphize nature and explain it using concepts and facts from the human sphere. A stroll through the worlds of Uexküll and Merleau-Ponty in the search of alternative knowledge that allow us to understand relation from another point of view. A counterpoint and identification of common tonalities between the research programs from both thinkers (...) as a way to demonstrate the possibilities of a more fruitful approach. Umwelt as a generative system of meaningful relations in which its participants are not mutually exclusive, but express a melody that include them all. (shrink)

In this paper, I argue that the indirect realists’ recourse to mental representations does not allow them to account for the possibility of hallucination, nor for the presentational character of visual experience. To account for the presentational character, I suggest a kind of intentionalism that is based on the interdependency between the perceived object and the embodied perceiver. This approach provides a positive account to the effect that genuine perception and hallucination are different kinds of states. Finally, I offer a (...) tentative suggestion as to how a hallucinatory experience may still be mistaken for a genuine perceptual experience. (shrink)

This paper develops a novel problem for representationalism (also known as "intentionalism"), a popular contemporary account of perception. We argue that representationalism is incompatible with supervaluationism, the leading contemporary account of vagueness. The problem generalizes to naive realism and related views, which are also incompatible with supervaluationism.

Mandik (2012)understands color-consciousness conceptualism to be the view that one deploys in a conscious qualitative state concepts for every color consciously discriminated by that state. Some argue that the experimental evidence that we can consciously discriminate barely distinct hues that are presented together but cannot do so when those hues are presented in short succession suggests that we can consciously discriminate colors that we do not conceptualize. Mandik maintains, however, that this evidence is consistent with our deploying a variety of (...) nondemonstrative concepts for those colors and so does not pose a threat to conceptualism. But even if Mandik has shown that we deploy such concepts in these experimental conditions, there are cases of conscious states that discriminate colors but do not involve concepts of those colors. Mandik’s arguments sustain only a theory in the vicinity of conceptualism: The view that we possess concepts for every color we can discriminate consciously, but need not deploy those concepts in every conscious act of color discrimination. (shrink)

Both visual experience and conscious thought represent external objects, but in visual experience these objects seem present before the mind and available for direct access in a way that they don?t in conscious thought. In this paper, I introduce a couple of challenges that this ?Scene-Immediacy? of visual experience raises for traditional versions of Representationalism. I then identify a resource to which Representationalists can appeal in addressing these challenges: the low-detail fringe of visual experience. I argue that low-detail contents within (...) visual experience provide the mind with a rich access to additional high-detail information, an access that is not found in conscious thought. This access, in turn, speaks to the challenges raised by the Scene-Immediacy of visual experience. Robert Schroer is an Assistant Professor at the University of Minnesota at Duluth. (shrink)

Conceptualism is the thesis that, for any perceptual experience E, (i) E has a Fregean proposition as its content and (ii) a subject of E must possess a concept for each item represented by E. We advance a framework within which conceptualism may be defended against its most serious objections (e.g., Richard Heck's argument from nonveridical experience). The framework is of independent interest for the philosophy of mind and epistemology given its implications for debates regarding transparency, relationalism and representationalism, demonstrative (...) thought, phenomenal character, and the speckled hen objection to modest foundationalism. (shrink)

Intentionalism is the view that the phenomenal character of a conscious experience is wholly determined by, or even reducible to, its representational content. In this essay I put forward a version of intentionalism that allows (though does not require) the reduction of phenomenal character to representational content. Unlike other reductionist theories, however, it does not require the acceptance of phenomenal externalism (the view that phenomenal character does not supervene on the internal state of the subject). According the view offered here, (...) phenomenal characters essentially represent subject-environment relations that are relevant to the possibilities for causal interaction between the subject and the environment; relations of the kind that J. J. Gibson dubbed affordances. I argue for this view chiefly through an examination of spatial perception, though other cases are also considered. The view assumes that a phenomenal character has an essential functional role; though it need not be assumed that a functional role is sufficient for a phenomenal character. (shrink)

Recently, the thesis that experience is fundamentally a matter of representing the world as being a certain way has been questioned by austere relationalists. I defend this thesis by developing a view of perceptual content that avoids their objections. I will argue that on a relational understanding of perceptual content, the fundamental insights of austere relationalism do not compete with perceptual experience being representational. As it will show that most objections to the thesis that experience has content apply only to (...) accounts of perceptual content on which perceptual relations to the world play no explanatory role. With austere relationalists, I will argue that perceptual experience is fundamentally relational. But against austere relationalists, I will argue that it is fundamentally both relational and representational. (shrink)

Suppose our visual experiences immediately justify some of our beliefs about the external world — that is, justify them in a way that does not rely on our having independent reason to hold any background belief. A key question now arises: Which of our beliefs about the external world can be immediately justified by experiences? I address this question in epistemology by doing some philosophy of mind. In particular, I evaluate the following proposal: if your experience e immediately justifies you (...) in believing that p , then (i) e has the content that p , and (ii) e ’s having the content that p is fixed by what it is like to have e . I start by clarifying this proposal and surveying the case in its favour. I then argue against the proposal and develop an alternative. The discussion shows what role visual consciousness plays and does not play in the justification of perceptual beliefs. (shrink)

A picture provides both configurational content concerning its design features, and recognitional content about its external subject. But how is this possible, since all that a viewer can actually see is the picture's own design? I argue that the most plausible explanation is that a picture's design has a dual function. It both encodes artistically relevant design content, and in turn that design content encodes the subject content of the picture--producing overall a double content structure. Also, it is highly desirable (...) that a resulting double content theory for pictures should be closely integrated with a related double content account of perceptual content generally, so as to avoid suspicions of ad hoc theorizing that would apply only to pictorial content. The resulting theory should also be able to explain the inevitable ambiguities involved in abstracting two levels of visual content from a single visible surface, as well as explaining the systematic relations between the two kinds of content. I provide an orientational theory--based on a recently developed spatial logic of orientational concepts--for this purpose, and show how depictive and perceptual content in general can be usefully explained in these orientational terms. This account of picturing also integrates well with a previously developed, more generic double content theory of art, and it is also plausible in cognitive science terms. (shrink)