The Internet has revolutionized the way knowledge is currently produced, stored and disseminated. A few finger clicks on a keyboard can save time and many hours of search in libraries or shopping in stores. Online trademarks with an prefix such as e-library, e-business, e-health etc., are increasingly part of our daily professional vocabularies. However, the Internet has also produced multiple negative side effects, ranging from an unhealthy dependency to a dehumanization of human relationships. Fraudulent, unethical and scam practices are also (...) flourishing through for example misleading online advertising methods. Some social and professional networks gather users’ profiles for selling and advertising purposes, sometimes by making it technically difficult to unsubscribe. Here, I discuss some of these unethical aspects and propose some potential solutions to reduce them. (shrink)

This paper examines the relationship of ethical decision-making by individuals to corporate business ethics and organizational performance of three groups: SMEs, Outstanding SMEs and Large Enterprises, in order to provide a reference for Taiwanese entrepreneurs to practice better business ethics. The survey method involved random sampling of 132 enterprises within three groups. Some 524 out of 1320 questionnaires were valid. The survey results demonstrated that ethical decision-making by individuals, corporate business ethics and organizational performance are highly related. In summary, then, (...) high levels of organizational performance were directly attributable to high levels of applied corporate and individual ethics. Furthermore, there is a demonstrable tendency for Outstanding SMEs to reject ethically unsound practices such as padded expense accounts, tax evasion and misleading advertising. The measurement criteria used to assess organizational performance, however, did not include an objective evaluation of financial performance. (shrink)

Cancellability is an essential feature of implicatures. However, its reliability has been challenged by several cases and examples in which conversational implicatures seem to be hard or even impossible to cancel. Should it then be concluded that not all implicatures are cancellable, and therefore Grice's cancellability test should be weakened or abandoned? The present paper addresses this problem by drawing a distinction between theoretical and practical cancellability, where the latter concept captures the (un)reasonableness of explicit or contextual cancellation. By analyzing (...) three legal cases of misleading advertising, I show how the indefensibility of an interpretation can account for the practical uncancellability of an implicature. To explain and account for the reasonableness of an interpretation, the presumptive inferences involved must be reconstructed and evaluated considering different dimensions, such as the conversational context and the associated presumptions. (shrink)

The cover letter is not the main text destined to be evaluated or published. The content of the cover letter is already overlapped and redundant with the article's abstract. Cover letters look like the ‘misleading’ commercial ads; as good or as bad as they might be, they do not change the inherent value of the advertised product. The significance of a manuscript should be manifest in the 200–300 words of its abstract and alongside the manuscript as a whole. The (...) aim of cover letter to impress editors, recruiters or hiring managers, would give only a false and ephemeral impression because the veritable, lasting, impression is that ulterior impression related to the innate value of the candidate (or the manuscript), not from a cover letter that ends in the trash. (shrink)

ABSTRACTAccording to the Dogmatism Puzzle presented by Gilbert Harman, knowledge induces dogmatism because, if one knows that p, one knows that any evidence against p is misleading and therefore one can ignore it when gaining the evidence in the future. I try to offer a new solution to the puzzle by explaining why the principle is false that evidence known to be misleading can be ignored. I argue that knowing that some evidence is misleading doesn't always damage (...) the credential of the evidence, and therefore it doesn't always entitle one to ignore it. I also explain in what kind of cases and to what degree such knowledge allows one to ignore evidence. Hopefully, through the discussion, we can not only understand better where the dogmatism puzzle goes wrong, but also understand better in what sense rational believers should rely on their evidence and when they can ignore it. (shrink)

Sam Berstler defends a general moral advantage for misleading over lying by arguing that liars, but not misleaders, act unfairly toward the other members of their linguistic community. This article spells out three difficulties for Berstler’s account. First, though Berstler aims to avoid an error theory, it is dubitable that her account fits with intuitions on the matter. Second, there are some lies that do not exhibit the unfairness Berstler identifies. Third, fairness is not the only morally relevant difference (...) between lying and misleading. (shrink)

An important moral category—dishonest speech—has been overlooked in theoretical ethics despite its importance in legal, political, and everyday social exchanges. Discussion in this area has instead been fixated on a binary debate over the contrast between lying and ‘merely misleading’. Some see lying as a distinctive wrong; others see it as morally equivalent to deliberately omitting relevant truths, falsely insinuating, or any other species of attempted verbal deception. Parties to this debate have missed the relevance to their disagreement of (...) the notion of communicative dishonesty. Communicative dishonesty need not take the form of a lie, yet its wrongness does not reduce to the wrongness of seeking to deceive. This paper therefore proposes a major shift of attention away from the lying/misleading debate and towards the topic of communicative dishonesty. Dishonesty is not a simple notion to define, however. It presupposes a difficult distinction between what is and is not expressed in a given utterance. This differs from the more familiar distinction between what is and is not said, the distinction at the heart of the lying/misleading debate. This paper uses an idea central to speech act theory to characterize dishonesty in terms of the utterer’s communicative intentions, and applies the resulting definition to a variety of contexts. (shrink)

Political advertising is changing. This chapter considers some of the implications of this for the democratic process. I begin with recent reports of online political advertising. From this, two related concerns emerge. The first is that online political advertisements sometimes occur in the dark, and the second is that they can involve sending different messages to different groups. I consider these issues in turn. This involves an extended discussion of the importance of publicity and discussion in democracy, and (...) a comparison between dog whistles and dark advertisements. Through this, I look to outline some of the ways in which online political advertisements can undermine the democratic process. (shrink)

Thinking about misleading higher-order evidence naturally leads to a puzzle about epistemic rationality: If one’s total evidence can be radically misleading regarding itself, then two widely-accepted requirements of rationality come into conflict, suggesting that there are rational dilemmas. This paper focuses on an often misunderstood and underexplored response to this (and similar) puzzles, the so-called conflicting-ideals view. Drawing on work from defeasible logic, I propose understanding this view as a move away from the default metaepistemological position according to (...) which rationality requirements are strict and governed by a strong, but never explicitly stated logic, toward the more unconventional view, according to which requirements are defeasible and governed by a comparatively weak logic. When understood this way, the response is not committed to dilemmas. (shrink)

The distinction between lying and mere misleading is commonly tied to the distinction between saying and conversationally implicating. Many definitions of lying are based on the idea that liars say something they believe to be false, while misleaders put forward a believed-false conversational implicature. The aim of this paper is to motivate, spell out, and defend an alternative approach, on which lying and misleading differ in terms of commitment: liars, but not misleaders, commit themselves to something they believe (...) to be false. This approach entails that lying and misleading involve speech-acts of different force. While lying requires the committal speech-act of asserting, misleading involves the non-committal speech-act of suggesting. The approach leads to a broader definition of lying that can account for lies that are told while speaking non-literally or with the help of presuppositions, and it allows for a parallel definition of misleading, which so far is lacking in the debate. (shrink)

Libertarian philosophy asserts that only the initiation of physical force against persons or property, or the threat thereof, is inherently illegitimate. A corollary to this assertion is that all forms of speech, including fraudulent advertising, are not invasive and therefore should be considered legitimate. On the other hand, fraudulent advertising can be viewed as implicit theft under the theory of contract: if a seller accepts money knowing that his product does not have some of its advertised characteristics, he (...) acquires the property title to the customer’s money without voluntary consent, which is theft. The balance between these two logical extensions of property rights—the right of free speech and the right of contract—lies somewhere in the area of communication philosophy, and can be explained through understanding the role of communication in human interactions. Advertising is a form of communication that may convey important information about the conditions of the proposed contract. These conditions are expressed in particular words that may have different meanings in different circumstances. Therefore to determine whether a particular example or “misinterpretation” is mere sophistry or a type of fraud, the judicial system has to approach each issue on a case-by-case basis. The border between legal and illegal should be determined by precedents and by expectations based on commonly accepted definitions of terms—what people commonly understand by the words and other forms of communication they use. (shrink)

This chapter argues that Gilbert Ryle’s account of misleading expressions, which is rightly considered a milestone in the history of analytic philosophy, is continuous with Brentano’s. Not only did they identify roughly the same classes of misleading expressions, but their analyses are driven by a form of ontological parsimony which sharply contrasts with rival views in the Brentano School, like those of Meinong and Husserl. Section 1 suggests that Ryle and Brentano share a similar notion of analysis. Section (...) 2 spells out the notion of misleading expression by means of the surface-grammar/truth-conditions distinction, which I argue is implicit in their accounts. Section 3 zooms in on a specific class of misleading expressions, namely expressions about ficta. Finally, Section 4 draws the consequences of what precedes for a correct understanding of the notion of meaning. (shrink)

Evidentialism is the thesis, roughly, that one’s beliefs should fit one’s evidence. The enkratic principle is the thesis, roughly, that one’s beliefs should "line up" with one’s beliefs about which beliefs one ought to have. While both theses have seemed attractive to many, they jointly entail the controversial thesis that self-misleading evidence is impossible. That is to say, if evidentialism and the enkratic principle are both true, one’s evidence cannot support certain false beliefs about which beliefs one’s evidence supports. (...) Recently, a number of epistemologists have challenged the thesis that self-misleading evidence is impossible on the grounds that misleading higher-order evidence does not have the kind of strong and systematic defeating force that would be needed to rule out the possibility of such self-misleading evidence. Here I respond to this challenge by proposing an account of higher-order defeat that does, indeed, render self-misleading evidence impossible. Central to the proposal is the idea that higher-order evidence acquires its normative force by influencing which conditional beliefs it is rational to have. What emerges, I argue, is an independently plausible view of higher-order evidence, which has the additional benefit of allowing us to reconcile evidentialism with the enkratic principle. (shrink)

This paper examines why business people in Ghana prefer using images of white people on their billboard outdoor advertisements. To attain the study’s objective, a cross-sectional survey was used. Data was collected from only a section of retail and wholesale businesses within the Ejisu and Juaben districts in the Ashanti Region of Ghana which use images of white people on their billboard outdoor advertisement. The survey findings show that retail and wholesale businesses use images of white people on their outdoor (...) billboard advertisements because they are more attractive than images of black people. Also, the use of images of white people indicates a seal of professionalism, desirability, and quality services. The survey’s discovery reveals the racial perceptions of the white race in comparison with the black race by most African business people. The usage of the images of white people as the symbolic representation of ideal beauty, attractions, quality products and services, and model of authentic marketization has unfolded some of the factors that stymie the utilization of the images of the black people on an outdoor billboard advertisement. This paper contends that there is a necessity for a balanced moral reasoning and constructive racial perception of images of black people and self-identification. (shrink)

Sut Jhally begins his essay “Advertising at the Edge of the Apocalypse” with the following provocative claim: “Advertising is the most powerful and sustained system of propaganda in human history and its cumulative effects, unless quickly checked, will be responsible for destroying the world as we know it.” Jhally argues that the advertising industry, in fostering an association between human aspiration and desire for consumable goods, creates an artificial demand for such goods that is, at once, far (...) in excess of what is needed for human flourishing and catastrophic to the global environment. Jhally sees capitalism as the ultimate culprit. In a system in which wealth is defined as a “vast collection of commodities” (Marx, Capital), those who produce such commodities have no other choice but to promote excess consumption. Hence the advertising industry emerges as the propaganda arm of capitalism. My paper argues that, though Jhally’s analysis of the problem is both compelling and alarming, his diagnosis fails to reach its heart. Indeed, it is not Marx but Plato who provides us with the terms needed both to understand and respond to the problem Jhally cites. My paper provides a Platonic analysis of these issues and concludes with some suggestions as to how to address them. (shrink)

In “Now the French are invading England” (Analysis 62, 2002, pp. 34-41), Komarine Romdenh-Romluc offers a new theory of the relationship between recorded indexicals and their content. Romdenh-Romluc’s proposes that Kaplan’s basic idea, that reference is determined by applying a rule to a context, is correct, but we have to be careful about what the context is, since it is not always the context of utterance. A few well known examples illustrate this. The “here” and “now” in “I am not (...) here now” on an answering machine do not refer to the time and place of the original utterance, but to the time the message is played back, and the place its attached telephone is located. Any occurrence of “today” in a newspaper or magazine refers not to the day the story in which it appears was written, nor to the day the newspaper or magazine was printed, but to the cover date of that publication. Still, it is plausible that for each (token of an) indexical there is a salient context, and that “today” refers to the day of its context, “here” to the place of its context, and soon. Romdenh-Romluc takes this to be true, and then makes a proposal about what the salient context is. It is “the context that Ac would identify on the basis of cues that she would reasonably take U to be exploiting.” (39) Ac is the relevant audience, “the individual who it is reasonable to take the speaker to be addressing”, and who is assumed to be linguistically competent and attentive. (So Ac might not be the person U intends to address. This will not matter for what follows.) The proposal seems to suggest that it is impossible to trick a reasonably attentive hearer about what the referent of a particular indexical is. Since such trickery does seem possible, Romdenh-Romluc’s theory needs (at least) supplementation. I present two examples of such tricks. (shrink)

After 1945, when the Philosophical Investigations were largely finished, Wittgenstein spent his final years undertaking an intensive study of the grammar of our psychological concepts and the philosophical misinterpretations we often assign to them. In the article at hand I do not claim to fathom the full range of Wittgenstein’s thoughts on the philosophy of psychology even in the most general way. Rather it is my intention to shed some light on a diagnosis which he made for the psychology of (...) his time. In Section 2 of this paper I would like to provide a brief sketch of what Wittgenstein considered to be the conceptual confusion prevalent in psychology and to suggest why he did not expect the methods of an experimental science to be successful in solving the problems that concern us in psychology. In Section 3 I’ll attempt to analyze how psychological concepts, according to Wittgenstein, might be construed in order to avoid any type of conceptual confusion. (shrink)

False beliefs and misleading evidence have striking similarities. In many regards, they are both epistemically bad or undesirable. Yet, some epistemologists think that, while one’s evidence is normative (i.e., one’s available evidence affects the doxastic states one is epistemically permitted or required to have), one’s false beliefs cannot be evidence and cannot be normative. They have offered various motivations for treating false beliefs differently from true misleading beliefs, and holding that only the latter may be evidence. I argue (...) that this is puzzling: If misleading evidence and false beliefs share so many important similarities, why treat them differently? I also argue that, given the striking similarities between false beliefs and misleading evidence, many arguments for the factivity of evidence overgeneralize. That is, if these arguments were conclusive, they would also entail that the evidence cannot be misleading. But this is an overgeneralization, since the evidence can be misleading. (shrink)

This essay is about the history of challenges that women in elite sports have faced with respect to their gender identity within a society that perpetuates misleading aesthetic norms of beauty; it is a history fraught with controversy and injustice. . . . We recommend both the acknowledgment within the realm of elite sport of perceptual sexism based on misleading aesthetic norms of beauty, and a way of correcting such erroneous categorization that allows athletes the autonomy and agency (...) to choose to compete as male or female based on a declaration of their own gender identity. (shrink)

Critics of persuasive advertising argue that it undermines the autonomy of consumers by manipulating their desires in morally problematic ways. My aim is this paper is to refine that argument by employing a conception of autonomy that is not at odds with certain forms of manipulation. I argue that the charge of manipulation is not sufficient for condemning persuasive advertising. On my view, manipulation of an agent’s desires through advertising is justifiable in cases where the agent accepts (...) the process through which the desires were developed. I show how the standard manipulation objection proves too much as it would also condemn cases of that kind. I argue that this distinction is especially important when we consider the implications of “new media.” In addition to increasing vulnerability to manipulation, new media have considerable impacts on well-being. By siding with the traditional autonomy argument, we would be compelled to take an implausible stand against all forms of manipulation through advertising, but I suggest that only a proper subset of those cases are morally problematic. This conclusion opens up a space for persuasive advertising that is permissible while nevertheless condemning cases that violate consumers’ autonomy. (shrink)

The orthodox view in contemporary epistemology is that Edmund Gettier refuted the JTB analysis of knowledge, according to which knowledge is justified true belief. In a recent paper Moti Mizrahi questions the orthodox view. According to Mizrahi, the cases that Gettier advanced against the JTB analysis are misleading. In this paper I defend the orthodox view.

ABSTRACTAlthough philosophers have often insisted that specular perception is illusory or erroneous in nature, few have stressed the reliability and indispensability of mirrors as optical instrumen...

How can we capture the intuitive distinction between lying and misleading? According to a traditional view, the difference boils down to whether the speaker is saying (as opposed to implying) something that they believe to be false. This view is subject to known objections; to overcome them, an alternative view has emerged. For the alternative view, what matters is whether the speaker can consistently deny that they are committed to knowing the relevant proposition. We point out serious flaws for (...) this alternative view, and sketch a simpler alternative that incorporates key insights of the traditional view. (shrink)

In this paper, I argue that, as far as Gettier cases are concerned, appearances are deceiving. That is, Gettier cases merely appear to be cases of epistemic failure (i.e., failing to know that p) but are in fact cases of semantic failure (i.e., failing to refer to x). Gettier cases are cases of reference failure because the candidates for knowledge in these cases contain ambiguous designators. If this is correct, then we may simply be mistaking semantic facts for epistemic facts (...) when we consider Gettier cases. This, in turn, is a good reason not to assign much, if any, evidential weight to Gettier intuitions (i.e., that S doesn’t know that p in a Gettier case). (shrink)

The beginning of the COVID-19 pandemic offers a unique case study for understanding conceptual and linguistic propagation. In early 2020, scientists, politicians, journalists, and other public figures had to, with great urgency, propagate several public health-related concepts and terms to every person they could. This paper examines the propagation of coronavirus and social distancing and develops a framework for understanding how the language used to express a notion can help or hinder propagation. I argue that anyone designing a representational device (...) for propagation needs to appreciate the three-way causal relationship between language, people’s mental representations, and the extramental world. Using this framework, I explore what makes “social distancing” a bad name for social distancing and why it is unproblematic that “coronavirus” is a scientifically loose way of speaking about the virus. Through this and further study of the many historical examples of linguistic and conceptual propagation, conceptual engineers can better understand the complex challenges facing people who want to propagate representational devices. (shrink)

The analysis of multimodal argumentation in advertising is a crucial and problematic area of research. While its importance is growing in a time characterized by images and pictorial messages, the methods used for interpreting and reconstructing the structure of arguments expressed through verbal and visual means capture only isolated dimensions of this complex phenomenon. This paper intends to propose and illustrate a methodology for the reconstruction and analysis of “double-mode” arguments in advertisements, combining the instruments developed in social semiotics, (...) pragmatics, and argumentation theory. An advertisement is processed through a five-step path. The analysis of its context, text genre, and images leads to a first representation of the messages that it encodes both pictorially and verbally (step 1). These first semantic representations are further enriched by including their polyphonic articulations and presuppositions (step 2), their explicatures (step 3), and their dialogical functions and illocutionary forces (step 4). These pragmatic steps retrieve the commitment structure of the ad, which allows a further argument analysis conducted through argumentation schemes (step 5). (shrink)

I give a new argument for the moral difference between lying and misleading. First, following David Lewis, I hold that conventions of truthfulness and trust fix the meanings of our language. These conventions generate fair play obligations. Thus, to fail to conform to the conventions of truthfulness and trust is unfair. Second, I argue that the liar, but not the misleader, fails to conform to truthfulness. So the liar, but not the misleader, does something unfair. This account entails that (...) bald-faced lies are wrong, that we can lie nonlinguistically, and that linguistic innovation is morally significant. (shrink)

Social advertising often employs persuasive imagery in support of a morally laden cause. These visual arguments can take the form of veridical representations of the given situation or the form of purposeful visual blends. Both visual routes to persuasion have serious ethical issues to confront. In what concerns the purportedly veridical images, controversies about picture retouching and framing have cast many doubts on their success in offering unmediated access to a given reality. Editorial interests have proven far too influential (...) on the destiny of what and how is presented to the audience from the amount of visual material available on a topic. Even when the audience is certain that photos are not doctored, the use of veridical images may be seen as unethical. Their disproportionate affective impact may lead the audience to hold biased opinions, since other concerns may be impossible to capture in a vivid picture. Visual blends may be the answer to this problem, employing the fictional or the figurative to help the viewer grasp the moral anatomy of a given situation. Their generous use of figurative meaning may be seen as their strength and their weakness at the same time. It makes them less likely to face accusations of distorting reality, because they do not claim to be windows on reality per se. At the same time, it makes them vulnerable to interpretations that miss their true point – one might appreciate the artistry of a visual metaphor or a visual pun and fail to consider the statement it makes about a given situation. Contemporary philosophical approaches to the place of visuals in moral persuasion inform my analysis of the use of visual arguments in charity-oriented advertising. (shrink)

There is a clear intuitive difference between lying and attempting to mislead. Recent efforts to analyse this difference, and to define lying in ways that respect it, are motivated by the conviction that the difference is important or significant in some way. Traditionally, the importance of the lying-misleading distinction has been cashed out in moral terms, but this approach faces a number of challenges. The purpose of this paper is to suggest and develop a different way in which the (...) lying-misleading distinction might be important: it might matter aesthetically. I propose that the aesthetic significance of the distinction inheres in a more prominent experienced disharmony in lying as compared with attempting to mislead. (shrink)

The article presents the evolution of the language of advertising from the 1960s to the present, presenting various images of women in advertising. Simultaneously a theoretical analysis has been carried out of the demands of second-wave feminism, which exerted significant influence on the creation of images of women in the mass media. The objective of our comparison of feminist theory with advertising practice is an attempt to answer the question of whether the present media image of women (...) liberated from the binary sexual order and weighted towards the genderqueer and/or transgender phenomena is the desired realization of the feminist demands for emancipation of and equality for women announced in the second half of the twentieth century. (shrink)

The publication of Harry Frankfurt’s 1986 essay “On Bullshit,” and especially its republication as a book in 2005, have sparked a great deal of interest in the philosophical analysis of the concept of bullshit. The present essay seeks to contribute to the ever-widening discussion of the concept by applying it to the realm of advertising. First, it is argued that Frankfurt’s definition of bullshit is too narrow, and an alternative definition is defended that accommodates both Frankfurt’s truth-indifferent bullshit and (...) what is here termed “culpably confused bullshit.” Second, it is explained why a great deal of advertising constitutes bullshit so defined.The essay concludes by making the case that bullshitting in general is clearly unethical on both Utilitarian and Kantian grounds. (shrink)

In this paper I highlight two noteworthy features of assertions about our desires, and then highlight two ways in which they can mislead us into drawing unwarranted conclusions about desire. Some of our assertions may indicate that we are sometimes motivated independently of desire, and other assertions may suggest that there are vast divergences between our normative judgements and our desires. But I suggest that some such assertions are, in this respect, potentially misleading, and have in fact misled authors (...) such as Russ Shafer-Landau, Jack Woods, and Tim Scanlon. (shrink)

The Pessimistic Induction over the history of science argues that because most past theories considered empirically successful in their time turn out to be not even approximately true, most present ones probably aren’t approximately true either. But why did past scientists accept those incorrect theories? Kyle Stanford’s ‘Problem of Unconceived Alternatives’ is one answer to that question: scientists are bad at exhausting the space of plausible hypotheses to explain the evidence available to them. Here, I offer another answer, which I (...) call the ‘Problem of Misleading Evidence.’ I argue that this proposal is, in important respects, superior to Stanford’s. (shrink)

Mahr and Csibra view autonoesis as being essential to episodic memories and construction as being essential to the process of episodic remembering. These views imply that episodic memory is systematically misleading, not because it often misinforms us about the past, but rather because it often misinforms us about how it informs us about the past.

In this paper, I respond to Philip Atkins’ reply to my attempt to explain why Gettier cases (and Gettier-style cases) are misleading. I have argued that Gettier cases (and Gettier-style cases) are misdealing because the candidates for knowledge in such cases contain ambiguous designators. Atkins denies that Gettier’s original cases contain ambiguous designators and offers his intuition that the subjects in Gettier’s original cases do not know. I argue that his reply amounts to mere intuition mongering and I explain (...) why Gettier cases, even Atkins’ revised version of Gettier’s Case I, still contain ambiguous designators. (shrink)

This article explains and defends a novel idea about how people can be misled by a discussion topic, even if the discussion itself does not explicitly involve the making of false claims. The crucial aspect of this idea is that people are liable to infer, from the fact that a particular topic is being discussed, that this topic is important. As a result, they may then be led to accept certain beliefs about the state of the world they consider necessary (...) for the topic’s importance. What the article calls “importance misrepresentation” occurs when these beliefs about the state of the world are false or otherwise mistaken. The article explores different ways in which importance misrepresentation can occur, and it uses this idea to help clarify and strengthen some well‐known criticisms of the topic choices of academic philosophers. (shrink)

ABSTRACT It is plausible to think that we're rationally required to follow our total evidence. It is also plausible to think that there are coherence requirements on rationality. It is also plausible to think that higher order evidence can be misleading. Several epistemologists have recognized the puzzle these claims generate, and the puzzle seems to have only startling and unattractive solutions that involve the rejection of intuitive principles. Yet Alex Worsnip has recently argued that this puzzle has a tidy, (...) attractive and independently motivated solution that involves rejecting the claim that we're rationally required to follow our total evidence. In what follows I argue that this solution fails to solve the fundamental problem for rationality. (shrink)

Marketing of food stuff to increase sale is possible with different methods. Capillary marketing is one of the most influential techniques in the issue of more sales in organizations especially in terms of selling food stuff. Food stuff should be sold in a short time due to the short durability. People who make better use of capillary marketing to supply their products and services can sell better and faster. Dependency of Iran's economy on oil incomes and affectability of such incomes (...) from political, economic and international issues cause vulnerability and fragility of the economy. One of the ways of coping with this situation is developing new products that improves inland economic condition and causes an increase in non oil exports. Meanwhile, in addition to the role of food stuff in inland economic development, it can have a determining role in non oil export. Most of the families don't have financial ability to respond steamy needs of their children. Such children are just happy with watching colorful food and being influenced by messages they don't tend to traditional food. In fact, advertisements tell children what to wear play and eat. In this study we are going to discuss marketing of children's food stuff and its advertising methods in Iran. Mitra Zarea Nemati "Investigating marketing of children's food stuff and methods of advertising in Iran" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017 . (shrink)

This paper refines a number of theoretical distinctions relevant to deceptive play, in particular the difference between merely misleading actions and types of simulation commonly considered beyond the pale, such as diving. To do so, I rely on work in the philosophy of language about conversational convention and implicature, the distinction between lying and misleading, and their relation to concepts of seduction and bullshit. The paper works through a number of possible solutions to the question of what is (...) wrong with simulation and its difference from strategic fouling, including the argument that games and their rules operate like contracts. I conclude that the wrongness lies in the injustice of unfair advantage gained through actions that silence opposition by resort to unanswerable play. (shrink)

The cliché understanding of mass media is that they are tools and means to transmit news and expand communications whose function is to be informative, provide entertainment and promote ethical codes among people. This paper, mainly relying on the views and approaches of 'Heidegger' and 'Marx' about technology, aims to analyse the media and its relation with advertisement. This analysis has put under question the current common belief and shows that the advertisement industry implies a biased viewpoint toward the world, (...) which will bring about certain philosophical requirements and consequences. This analysis also shows that the media in the new world are structurally manufactured to operate under the influence of social relations and acts. (shrink)

This paper questions the efficacy of social adverts in promoting Nigeria’s democracy and proposes creative planning as a key strategy for designing effective media messages for effective democratic principles. Social advertising pleads a course through advocacy, social mobilization or behavior change communication. The business of democracy is to get the people involved in the business of leadership. Many media messages created to inform and educate the citizenry under democratic set-ups in Nigeria have been ineffective with regards to changing behavior (...) of the citizens towards a particular course. The creative planning strategy under consideration in this paper involves the steps in the creation of media messages with focus on variables such as discourse, dramatic logic or arguments, signs and significations and the audience. Basic questions in this paper include: Why are social adverts used as tools in promoting democratic values? Are the social adverts used in Nigeria predicated on the creative planning strategy? To what extent have the social adverts contributed to the promotion of democratic principles in Nigeria? The paper examines some advertising theories as applied to message development and questions the basis for creating or designing most media messages in promoting democratic values in Nigeria. The methodology adopted in this paper is analysis and recommendations will be based on the findings. (shrink)

Disrespect for the truth, the rise of conspiracy thinking, and a pervasive distrust in experts are widespread features of the post-truth condition in current politics and public opinion. Among the many good explanations of these phenomena there is one that is only rarely discussed: that something is wrong with our deeply entrenched intellectual standards of (i) using our own critical thinking without any restriction and (ii) respecting the judgment of every rational agent as epistemically relevant. In this paper, I will (...) argue that these two enlightenment principles—the Principle of Unrestricted Critical Thinking and the Principle of Democratic Reason—not only conflict with what is rationally required from a purely epistemic point of view, but also have bad cognitive consequences in furthering the spread of conspiracy theories and undermining trust in experts. I will then explain in more detail why we should typically defer to experts without using any of our own reasons regarding the subject matter. Moreover, I will show what place this leaves for critical thinking and why it does not have the crazy consequences that the critics expect. (shrink)

The media consumer, otherwise known as the audience is considered to react actively or passively towards media messages based on existing modern theories. However, the emergent constructs evolved primarily by the advertising media audience in reacting to media messages have deconstructed the pillars that exist as strongholds of modern media audience theories. This study is set to identify and justify the rationale for the evolvement of sociocultural factors among advertising media audience in Nigeria. The study adopts the analytical (...) method in examining outcomes of media adverts in Nigeria. Expectedly, the opportunities created by the post-post modern era are explanatory of the fact that uncelebrated sociocultural factors are paramount in determining the significant level of influence of media adverts over the audience. The study concludes that the consideration of emergent sociocultural factors in addition to modern approaches in advertising will result to more effective media advertising in Nigeria and beyond. (shrink)

Once in a great while a series of unintentional mistakes which could go unremarked, reach a mass and a wide distribution. When that occurs these mistakes take on a new life and somehow become established as a canon of 'scholarly' research. In the case of the extant literature in Spinozan academic writing, this has now gone far beyond the tipping point. Virtually all of the commentary, journals, conferences, courses and internet sites, now uniformly speak as one voice. And that voice (...) typically pronounces Spinoza's system to be seriously flawed. This chain of thought reaches back into the mid-years of the Twentieth Century. Meanwhile, there are handful of true Spinoza scholars; Hallett, Harris, McKeon, Roth and Saw, and a few others, who view Spinoza's philosophy as the greatest intellectual achievement in the history of philosophy. They see it for its comprehensive unity of thought, flawless logical presentation and masterful depiction of the entire spectrum of everything which is possible in existence in the entire universe. This, somewhat lengthy paper, sets out to enumerate and detail these egregious errors, to pair them with the corrective which will set the record straight and to move beyond that. A recommendation will be made to replace the shopworn and error prone method of 'comparative analysis' with a new rubric termed simply 'doing philosophy'. Spinoza exhorted us to assiduously avoid exposing the mistakes of others. Being a master of the inner workings of human psychology, he recognized that any form of negativity, typically closes the mind of the person who is exposed to it. But in this case there is no other choice. What is being papered over with this academic blockage and misinformation is Spinoza's brilliant explication of the wonders contained within the agency of the human mind, of how that mind can access the intelligibility of virtually everything in the cosmos and of the potential for humanity to shape its own evolutionary progression as a part of the 'unfolding of everything possible' which is 'Deus sive Natura sive Substantia'. Charles M. Saunders 11/8/2019. (shrink)

Automated influence, delivered by digital targeting technologies such as targeted advertising, digital nudges, and recommender systems, has attracted significant interest from both empirical researchers, on one hand, and critical scholars and policymakers on the other. In this paper, we argue for closer integration of these efforts. Critical scholars and policymakers, who focus primarily on the social, ethical, and political effects of these technologies, need empirical evidence to substantiate and motivate their concerns. However, existing empirical research investigating the effectiveness of (...) these technologies (or lack thereof), neglects other morally relevant effects—which can be felt regardless of whether or not the technologies "work" in the sense of fulfilling the promises of their designers. Drawing from the ethics and policy literature, we enumerate a range of questions begging for empirical analysis—the outline of a research agenda bridging these fields—and issue a call to action for more empirical research that takes these urgent ethics and policy questions as their starting point. (shrink)

Ethotic arguments are defined as sequences of claims-and-reasons regarding speaker character, based on which the plausibility of speaker assertions can be questioned. This is an exploratory study concerning the role of visuals in ethotic arguing. In this paper, I bring together contributions from visual argumentation theory and from studies regarding various modes of construing an ethotic argument, in an attempt to offer an adequate account of the argumentative action of images in ethotic sequences of discourse. In the last section, I (...) propose a case study which illustrates the argumentative action that visuals may perform in the ethotic genre of advertising. (shrink)